Program Director

Program Director

Requirements: must have at least 5 years technology PR agency or equivalent corporate experience in a technology-related field, college degree in English, journalism, communications or related field

Summary: The Program Director provides the primary strategic and supervisory support for multiple client accounts.  This includes – but is not limited to – planning, budget/account management, supervision of account team members, and accountability.  The Program Director must flawlessly execute all client/team responsibilities.

DUTIES AND RESPONSIBILITIES (other duties may be assigned) 

  • Effective, proactive relationship-building with clients
  • Positive, meaningful participation in client meetings
  • Proactive planning and management of day-to-day program activities
  • Ability to manage and track client programs to fit within established budgets
  • Participation in strategic assessment and budget/plan development Includes development/assignment of team members
  • Maintain an appropriate senior-level involvement.  This includes develop ability and counsel to convince clients of need to augment and/or supplement existing PR program, when necessary
  • Accuracy in program forecasting/team assignments

PUBLIC RELATIONS FUNCTIONS

Active, ongoing cultivation of high-level media and analyst relationships

  • Provide necessary research and analysis for both clients and prospects
  • Strong writing ability, both individually and through development of team member writing ability.
  • Creation/review of PR documents (releases, case studies, contributed articles, budget/plan documents, etc.)
  • Effective deadline management and workload prioritization (team-wide)
  • Follow-through and attention to detail on account work
  • Effective planning and management of major program elements including: key message development/refinement, launches, tours, events, editorial, award, speaker placement, social media programs, etc.

MARKET/INDUSTRY KNOWLEDGE

  • Conversant about key industry trends/issues
  • Strong understanding of client products, services, underlying technology and competitive landscape
  • Strong business and personal relationships (or ability to cultivate such relationships) with key members of media/analyst/influencer communities
  • Expertise in one or more areas of technology

BUSINESS SKILLS

The Program Director may be called on to participate in pitches to win new business, which may entail:

  • Research for new opportunities/pitches
  • Team leadership/support in new or existing business pitches
  • Strong presentation skills
  • Networking ability at industry events/conferences
  • Plan, presentation, and budget development

 

LEADERSHIP/PERSONNEL MANAGEMENT

The Program Director may have team members assigned to work with them on client accounts, which may entail:

  • Effective delegation and instruction to team members.  This includes overseeing work performed by team members to ensure a quality product
  • Provide constructive performance feedback for team members
  • Quality assurance for team work product
  • Provide training, motivation, and coaching of team members and other agency employees
  • Proactive management of team members in terms of duties, responsibilities, professional growth, preparation and timely delivery of performance reviews, and other expectations as necessary
  • Strong interviewing, evaluation, and issue resolution skills

ADMINISTRATIVE RESPONSIBILITIES

  • Adherence to company policies
  • Accurate tracking and management of billable and non-billable time as forecasted in MEBA and SOW documents
  • Travel as necessary for client work or events

PERSONAL SKILLS

  • Ability to juggle (and prioritize) multiple simultaneous tasks
  • Self-directed and proactive execution in a highly collaborative environment
  • Sense of ownership for success in client programs
  • Effective use of VOX time
  • Participation in inside agency activities as assigned
  • Be a team player both internally and with clients