Articles in 'Business'

The COVID Effect – Media Challenges in 2020

Far from being immune from the influence of COVID, the media may be one of the most affected industries as a whole. It’s impossible to turn on the television without seeing multiple stories related to the pandemic, as the country continues to wage war against the virus. This shift toward constant emergency updates has created an interesting challenge when it comes to disseminating company achievements or pitching proactive topics. A few of the new changes we’ve seen in the media landscape: News Cycle Is Hard to Crack The pandemic has …

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In the post-pandemic world, are tech conferences still useful for PR?

Since the COVID-19 pandemic began in late 2019, among the many immediate impacts was the cancellation of large, in-person tech conferences and events. Starting in February, when the massive Mobile World Congress event in Barcelona was canceled outright after a number of big-name companies pulled out, numerous other conferences were either postponed or have gone virtual. In March, over the objections of its organizers, the South by Southwest (SXSW) media and tech gathering was cancelled by the city of Austin, where it has taken place for the past 23 years. …

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The 2020 Election and Message Discipline

The upcoming 2020 election has me thinking about message discipline (yes, that’s the type of thing I think about), and the light it sheds on how companies often fail in their communication efforts. First, a quick definition: Wikipedia defines message discipline as: the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience. There are several points to note about this definition. First, it implies consistency: determine …

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5 Tips for Empowering a New Remote Workforce

Like most businesses, Voxus has had to make significant adjustments over the last few months to streamline operations in a post pandemic world. While some of these adjustments have worked well, others continue to present challenges and need improvement. Since it’s clear the impact from the virus isn’t going away anytime soon (and we don’t have plans to require our teams to return to the office in 2020), our team has been working to transform from a traditional brick-and-mortar company to a new remote workforce. From an operations perspective, this …

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Email Marketing 101: 4 Tips for Success

I don’t know about you, but every day my email box is full of marketing emails. And to be honest, most of them are not compelling—and some are downright awful. Yet, for many organizations email marketing remains a primary tactic for lead generation. So, how can you break through the noise and ensure your email not only reaches your prospect, but engages them as well? Here at Voxus, email marketing is a core tactic as part of our overall marketing strategy and one that we often advise clients on. But …

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Why You Should Invest in Your PR Team Creating a Messaging Handbook

Your PR team is emailing you. Again. They have a new idea for a trend pitch, but they need some messaging information from you to draft it. Didn’t the UK team do something about this last month? The email thread is long-since buried and you don’t have a messaging handbook to keep track of all of this, so you have to write it all up again. Your Director of Products could help, but you’ve asked them for three comments already this month and they’re getting grumpy. Do you still have …

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A Star is Born: Creating a Thought Leader – A Case Study

Voxus helps Cimpress’ Director of API Management gain recognition as a thought leader From making key decisions about whether to create or buy technology, to building out new APIs that help its multiple mass customization businesses, Cimpress has lots of technology stories to tell. With a well-established thought leader – Chief Technology Officer, Maarten Wensveen – the company had already been offering insights on a variety of technology topics. However, with a plethora of additional subject matter experts (SME’s), there was a big opportunity to potentially expand the company’s thought …

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Communicating in the Time of Coronavirus

I’ve been hearing lots of questions from clients and team members alike in the past week or so about how to go about our jobs in the face of current events (or communicating in the time of coronavirus). Undeniably, it’s the smallest of concerns in light of those suffering today. Still, as many of us try to carry on – I’m personally going on my second full week of working from home – there’s a great deal of uncertainty around what is “business as usual” for PR pros today. I’ve …

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5 Public Relations Tips for Running a Successful Awards Program

Getting industry recognition and awards is an excellent way to build extra credibility for your organization, team, products and initiatives. It can help your brand break through the noise in a crowded market and arm you with third-party validation for use across sales, marketing and recruiting. As a PR professional working in the high tech space, an important part of my day-to-day job is to track new and ongoing award opportunities, provide guidance on the best ones to pursue, and manage the overall process of creating a killer “winning” submission. …

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How to Write a Killer Predictions Post

It’s that time of year again. As we start off 2020, it’s time to be thinking about what this new year will have in store for us. Predictions or trend pieces are a nice way to get your company some coverage and start the year off right. Here are a few tips for coming up with compelling and exciting predictions to set yourself apart from your competitors.   Brainstorm with the experts                                                                                       Schedule a brainstorming session with a subject matter expert (SME) from your company. This can be your CTO, …

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