Non-traditional product launch outreach gains major ink

AccessLine Communications
AccessLine Communications provides hosted voice services for the business market nationwide. The company’s turnkey VoIP service is easy to implement, cost effective, and delivers a complete range of powerful features. With a customer base of more than 100,000 business users, AccessLine provides unprecedented application quality, functionality and customer support. AccessLine recently won the “Product of the Year” award from Internet Telephony Magazine, Small Business Computing’s Excellence in Technology Award, the “Pulver100” Award for top VoIP growth companies and the “Red Herring 100” award for the best 100 private companies in America. AccessLine partners with both agents and resellers to rapidly enter the voice market. For more information, please visit www.accessline.com.

The Challenge
AccessLine’s SmartVoice Service for business is marketed to the small- to medium-size business owner at a national level through direct sales and an active reseller channel. Instead of introducing the service through a single product launch across the U.S., AccessLine chose to announce it regionally as local channel partners were identified. This presented a significant opportunity for additional publicity if local resources could be identified and tapped.



Our Results
VOXUS was able to execute a rolling publicity plan directly tied to each region – yet which produced results on a national level. In addition to gaining coverage in local publications such as the Charlotte (NC) Observer and the Phoenix Business Journal, VOXUS obtained multiple stories in industry-wide publications such as Phone+, XCHANGE and Light Reading. The agency also generated sales leads for regional resellers through contributed articles in local professional organization newsletters for the Atlanta Commercial Board of Realtors, the International Facility Management Association (Seattle Chapter) and the Austin (TX) Chamber of Commerce, to name a few.

VOXUS Accelerates Nextrials Award Program; Wins 75% of Submitted Awards in 2007

Nextrials, Inc.
Founded by pharmaceutical researchers in 1999, Nextrials’ award-winning Electronic Data Capture solution, Prism, has been used at more than 1,000 research sites to streamline clinical trials. The company is headquartered in the San Francisco Bay area.

The Challenge
How do you take a modest PR budget and get national press, as well as a significant boost in visibility with customers and partners? For Nextrials, a young California-based startup aimed at solving pharmaceutical and biotechnology companies’ clinical trials data and system management needs, the answer included an aggressive award program as part of its ongoing public relations efforts.

VOXUS suggested competing for awards sponsored by organizations and publications that matched Nextrials’ diverse audiences. The PR team crafted award submissions that spotlighted the company’s business practices, flagship product, groundbreaking technology and talented staff. When a submission was selected for further consideration or an award, Nextrials then issued a press release and VOXUS wrote introductions for electronic news blasts to internal mail lists of customers, partners, investors, analysts and other industry luminaries.



Our Results
In 2007, the awards submittal program generated a success rate of 75 percent. Of particular note is the selection of Nextrials’ co-founder, Robert Lyons, for 2007 InfoWorld Top 25 CTOs, placing Nextrials in the company of companies such as Tellabs and Motorola.

Nextrials’ Representative Awards:
-AlwaysOn 100 (2007)
-Bio-IT WORLD 50 (2006)
-Bio-IT WORLD’s Champions 2.0 (2007)
-Hot Companies 2008 (finalist; award winners TBA)
-Inc. 5000 (2007)
-InfoWorld’s Top 25 CTOs (2007)
-PharmaVOICE 100 (2005, 2006, 2007)
-Red Herring 100 (2006)
-Society of Clinical Data Management’s Data Driven Innovation Awards (runner up) (2007)

Quote:
"When VOXUS recommended that we intensively apply for company and product awards, I was a little skeptical that a small company such as Nextrials could successfully compete on a national level with much larger enterprises. It's been a pleasant surprise that, thanks to the submittals written by our PR team, Nextrials has grabbed the attention of organizations such as InfoWorld and Red Herring. These guys rock."

James Rogers
CEO and co-founder
Nextrials

Tradeshow Bliss: VOXUS Helps Emerging Wireless Company Rise Above Noise at CTIA

Formotus, Inc.
Formotus, Inc. is the first company to provide fast, easy mobile access to business data. The company’s innovative software + services model allows organizations to quickly generate and deploy business applications over-the-air (OTA) to Microsoft Windows Mobile® devices, all without writing a single line of code. Formotus was named “Wireless Company to Watch” by Network World in 2007 and received the Bright Star Award from Mobile Village. For more information, please visit www.formotus.com.

The Challenge
Formotus decided to launch the company and its ground-breaking click-and-deploy mobile application solution at CTIA, one of the world’s largest wireless trade shows. With more than 300 exhibitors, Formotus needed a strong PR strategy that would enable them to rise above the other vendor noise created at the show and pique the interest of the press community.




Our Results
To introduce Formotus’ breakthrough approach to deploying mobile applications, VOXUS secured a speaking opportunity at the SmartPhone Summit, a targeted, pre-CTIA conference aimed at IT managers, C-level executives and other decision makers. Weeks in advance of the conference, VOXUS arranged more than 15 phone pre-briefings with key editors and analysts. The briefings, completed before the distractions of CTIA, helped Formotus gain more than 20 articles in target publications along with dozens of other news postings. Articles include:

- Network World, “Windows Phone Users Get New Data Access Option: Start-up Formotus Powers Mobile Data Collection and Access”
- Network Computing, “Formotus Lets Anyone Deploy Smartphone Apps”
- Redmond Developer News, “eforms for the Road: Formotus Inc. Creates SaaS Solution for Fast Application Deployment to Mobile Devices”
- Seattle Times, “Business Forms are Made Portable”

Case Studies Drive the Business Benefit Message for PathGuide Technologies

PathGuide Technologies
PathGuide Technologies, Inc., a privately held company founded in 1989, is a leading provider of warehouse management solutions for wholesale and industrial distributors across North America. PathGuide’s software and services help suppliers increase productivity and order accuracy, improve customer service and lower labor costs, ultimately driving greater profitability.

The Challenge
PathGuide targets small and midsized distributors, many of whom still use manual paper-based systems to manage warehouse operations. PathGuide needed a PR program that would effectively reach a targeted industry with a clearly communicated message about customer benefits. And because PathGuide was relatively unknown within the broader logistics industry, the company needed to bring credibility to its message.

With a long list of extremely happy customers, VOXUS recommended a case study program for PathGuide. While news would remain an important element of the overall PR strategy, case studies would most clearly and credibly communicate to customer prospects the business benefits of PathGuide’s warehouse management system.




Our Results
During the case study campaign, VOXUS developed and placed case studies with targeted industry publications, resulting in significant traffic increases to the PathGuide website, as well as new business development opportunities. Some of the coverage results included:

• A case study feature story in the January/February 1007 issue of Progressive Distributor titled “Pickin’ and grinnin’ - Pick productivity at C.C. Dickson Co. jumped 340 percent with a warehouse management system”

• A case study story in the October 2007 issue of Inbound Logistics titled “Creating Calm from Chaos - By automating and reorganizing its warehouse, Red-L Distributors cuts costs and creates a cleaner, safer, less frantic work environment”

• A lengthy case study in the August 25, 2007 issue of Modern Distribution Management titled “Weighing the Cost of a WMS”

• An August 2008 customer Q&A between McLendon Hardware and IncTechnology.com "Tech Talk: Warehouse Management System Aids Hardware Firm"

• A July 2008 case study feature story (and award) from Global Logistics & Supply Chain Strategies "Tile City Says Good-bye to Paper with Latitude WMS"


In addition to the placement of case studies with industry publications, PathGuide also effectively leveraged the case studies via an email newsletter program to customer prospects.

“You guys really get this high tech stuff – so many PR agencies don't. It's refreshing, it saves us time, and it reminds us that we have a reliable partner to represent and support our company.”

Eric Allais
CEO
PathGuide Technologies

VOXUS Works with Ortiva to Introduce Predictable Mobile Video to the Market

Ortiva Wireless
Ortiva Wireless offers the industry's only commercial solution for proactive management of mobile video, allowing mobile network operators to dramatically improve control, quality and efficiency of
rich media content delivery. The company’s Media Streamer platform extends multimedia service reach, increases network efficiency and improves video coverage density. Ortiva was named a finalist in the prestigious Red Herring 100 and CONNECT Mobile Innovation Awards. For more information, please visit www.ortivawireless.com.

The Challenge
Editorial coverage of the mobile video market in the first half of 2007 was frequently confined to the industry’s first providers and deployments. To gain mindshare with the press, Ortiva needed to gain recognition for significantly improving upon these providers’ legacy approaches. Leveraging Ortiva’s milestone $15 million funding announcement, the company wanted to highlight the quality of its investors, value to customers, and overall product uniqueness in a “full-court press” with the media. Ortiva believed that increased mindshare with the media would help position the company as provider of the industry’s next-generation of mobile video delivery solutions.

Our Results
After conducting a widespread outreach effort with business, financial, trade and IT publications, VOXUS secured more than a dozen briefings for Ortiva. As a result, more than 65 news and other news related postings occurred. Articles include:

- Red Herring, “Ortiva Dials in $15M
- Light Reading, “Comcast Leads Ortiva Funding”
- Daily Deal, “Comcast Leads New Round for Ortiva Wireless”
- Dow Jones VentureWire, “Ortiva Brings in $15M Series B Led by Comcast”
- MarketWatch, “Ortiva Wireless Wins $15M Venture Round with Comcast”
- Telecommunications, “Ortiva Gets $15M Cash Infusion”

VOXUS Slashes AirMagnet’s PR Program Costs; Still Dramatically Outperforms Old Agency

AirMagnet
AirMagnet Inc. is the leader in security, performance and compliance solutions for wireless LANs. The company's innovative products include AirMagnet Enterprise, the leading 24x7 WLAN security and performance management solution, and AirMagnet Laptop Analyzer – which is recognized as the “de facto tool for wireless LAN troubleshooting and analysis.” Other AirMagnet products provide WLAN site survey and design, RF interference detection, remote diagnostics, and the world’s first voice over Wi-Fi analysis solution. AirMagnet has more than 6,000 customers worldwide, including 75 of the Fortune 100.

The Challenge
AirMagnet had been using a large, well-known agency for all of its public relations activities. In the later part of 2006 and early in 2007, the company’s coverage had fallen off dramatically. AirMagnet practically invented wireless IDS and the tools for analysis and management of VoWi-Fi. Over a period of roughly 6 months, they had lost their position as a thought leader in the space and competitors were stealing their headlines. The company was spending between $15k-$20k a month on its PR program and finally decided that it was time for a change. They decided to put the program up for review.

AirMagnet wanted to maintain a comprehensive program, but have the flexibility to focus in on different key areas of the business month in and month out. They wanted a PR agency that could quickly understand the overall technology and jump from product set to product set, pitching a variety of different stories and news to different vertical markets. They also wanted advice on how to craft a better message for their audience and how to clarify the product and corporate positioning.



Our Results
VOXUS worked closely with the AirMagnet marketing team to restructure AirMagnet’s PR program:

Focused the message and got back to basics. AirMagnet’s core messages had become diluted; the company was trying to appeal to too many different audiences. VOXUS went back to what made them successful and honed the message to align with core markets.

Trimmed the fat. The new “back to basics” approach would allow AirMagnet to cut out a variety of useless, dead-end activities. The old agency took a shotgun approach to media relations which weakened the overall message and drove up budget costs. Voxus built the new program with an emphasis on awards and speaking, a focus on key analysts and a news schedule that would ensure a pipeline from which to work.

Went vertical and compartmentalized. Because the company has a variety of wireless products that cover several focus areas – including security, management, analysis, survey, etc. – the team broke down each product and identified the audiences that would be most lucrative. News and outreach were tailored to focus on specific industry players and publications, instead of a massive blast.

Slashed the budget. The new messages and elimination of unnecessary program elements allowed the company to cut the monthly cost by more than 50 percent while significantly improving overall results.

Our results over the past 8 months have dramatically surpassed the old program:

- Six industry awards, including Best of Interop, TMCLabs Innovation Award and SC Magazine “Recommended” Award.

- Approximately 141 feature and news articles in outlets such as Network World, InformationWeek, Vertical System Reseller, Telephony, SearchSecurity, Info Security Magazine, Washington Technology, Network Computing, RF Design and more.

- More than 550 press release postings on sites like Market Watch, Wireless Advisor, Smart Money, CNET, Forbes, Yahoo Finance, and more.

- Drafting and promotion of more than 33 press releases.

VOXUS Launches Cleantech Sensation, M2E Power

M2E Power
M2E Power, Inc. is commercializing a renewable energy platform called “M2E” ---- motion to energy. It will free mobile electronic device users from the need to regularly recharge or replace batteries. The company’s patent-pending technology taps the kinetic energy of everyday human or vehicle motion to continuously generate and store power in mobile devices – from night vision goggles to cells phones and MP3 players – thereby saving electricity, eliminating waste and increasing everyday usability.

The Challenge
When VOXUS partnered with M2E Power, the company was in early-stage stealth mode. They wanted to leverage an upcoming funding announcement to unveil M2E Power to the world. Due to the sensitive nature of the technology, they did not want to provide specific product details to press. To complicate issues, M2E had virtually no corporate collateral. The team at VOXUS worked with M2E to generate corporate and product messaging, and create marketing and media collateral for the launch. This information would be key to the success of the media outreach. The message was extremely compelling – but if not presented properly, could be overlooked by press.

The client’s objective was simple – following the announcement, M2E wanted to get contacted by high-ranking armed forces officials and executives at large mobile device manufacturers. To accomplish that, M2E would need to be covered by a broad range of diverse media outlets. The crossover of topics – including mobile devices, cleantech, battery power and more – presented a complicated media landscape. The goal was to conduct a series of media briefings with venture capital, business and cleantech publications, and push the collateral hard through back channels for quick publication.



Our Results
In under 30 days, VOXUS worked with M2E Power to help create all corporate collateral, including messaging, backgrounder, FAQ, press releases, website content, boilerplates, executive materials and more. The team also served as the central management hub for all documents and coordinated with investors and contractors. Finally, the team arranged a series of briefings with both industry analysts and business, cleantech, trade and local news media. And the news stuck a chord with outlets around the world.

Following its funding announcement, M2E Power was contacted by the U.S. Army. The company was also contacted by executives at Motorola and Nokia. In addition, to date, VOXUS has secured coverage for M2E in more than 200 outlets around the world including:

• CNET, “Start-up makes electric power from motion”
• Cleantech, “M2E captures $8 with kinetic energy”
• Red Herring, “M2E Power Gets $8M Jolt”
• Engadget, “M2E Power turns movement into electricity”
• Green Tech Media, “Walk, Talk and Make Energy”
• Puget Sound Business Journal, “Human powered devices?”
• Nano Science and Technology Institute, “M2E Power, Inc. Announces Revolutionary New Energy Generation Technology”
• Seattle PI, “M2E Working to Turn Motion into Energy Source”
• VentureWire, “M2E gets $8M to Bring Kinetic Energy to Military”
• Wireless Week, “Powering Phones with Motion”
• Military.com, “Better Battery Breakthrough?”
• New York Times, “M2E Power Recharges with $8 Million”
• VentureDeal, “M2E Power Nets $8M”
• ZDNet, “Mobiles to get motion-charged batteries”
• Wall Street Journal, “What’s New: M2E Power gets $8M”
• MIT’s Technology Review, “Harnessing Kinetic Energy”
• BioDiesel Now, “State by State New Energy Deals”

Quote:
“High Tech start-ups have specific PR needs and VOXUS provided amazing expertise in this area. We are so glad we didn't go with a huge PR firm, since VOXUS was able to deliver outstanding results tailored to our needs.”

Regan Rowe
Licensing and Business Development Director
M2E Power

Exceptional Coverage is Frosting on the Cake

Sandlot Games
Sandlot Games is a leading developer and publisher of casual and family-friendly games, with a captivating portfolio of popular game titles and franchises. Boasting such titles as Cake Mania, Super Granny, Westward and Tradewinds, the company creates some of the most beloved and best-selling casual game titles on the market.



The Challenge
When Sandlot Games released Cake Mania, a bakery-themed game in 2006, it quickly skyrocketed to become the most popular casual game of 2006 with accolades such as Yahoo’s Casual Video Game of the Year and the best selling casual video game of the year. With Cake Mania 2 being released in late summer 2007, Sandlot Games looked to VOXUS to create a media buzz and secure top tier press coverage, building upon the success of the original game.

While excitement and hope for a possible Cake Mania sequel began to grow among fans, VOXUS devised a plan to capitalize on the growing anticipation and give the debut of Cake Mania 2 the most bang for Sandlot’s buck. VOXUS approached the game launch from all angles, including outreach to gaming press, consumer press, radio, blogs, and a Cake Box press kit, handcrafted in the VOXUS offices.



Our Results
Following the release of the game, VOXUS had secured numerous top tier articles and a hundreds of other interviews, reviews and posts. Some of the key wins include:

• Seattle Times article on July 16, 2007, titled “Nothing Casual about this Game.”
• Feature on MSNBC, titled “Sick of crunch? Try a career in casual,” September 6, 2007
• Eastside Business Journal article titled “Sandlot Games Set to Launch Cake Mania 2,” from July 17, 2007.
• “Mixing big business with Casual Games,” in the Seattle Post Intelligencer, July 17, 2007.
• Podcast with CEO on iGameRadio, July 2007.
• Radio spot on Evolution Gamer with Dave Carson

In addition to key coverage, VOXUS arranged media briefings with outlets such as the Puget Sound Business Journal, Parks and Associates, Red Herring, Washington CEO and others. Sandlot Games was also featured on a number of radio programs, including Into Tomorrow, KPLU (NPR) and 710 KIRO.

CEO Spotlight Radio Clip

“With so much anticipation for Cake Mania’s sequel, we really needed to come out full force with the launch and create the strongest coverage for it of any game we’ve ever released. VOXUS took the reigns and went above and beyond our expectations. They created the kind of buzz companies like us dream of.”

Daniel Bernstein
Founder and CEO
Sandlot Games

New B2C Start-Up CozyBug Makes its Debut Splash

CozyBug
CozyBug is an online marketplace offering consumers and businesses an easier, safer way to buy and sell locally with zero shipping fees. CozyBug offers low-cost classified advertising and is ideal for sellers with items that are too large to ship, or for shoppers that prefer to examine an item in-person in addition to viewing it online. CozyBug launched its online marketplace in July 2007.

The Challenge
CozyBug CEO David Cantu was interested in generating some excitement and attention for the formal debut of CozyBug’s website. With CozyBug’s limited resources for public relations, VOXUS recommended PR efforts focus primarily on blogs as a way to reach early adopters and drive online traffic. VOXUS also recommended pursuing targets in the Seattle region, headquarters for CozyBug.

Because the site was new, there were relatively few users at the time of launch. Fortunately, CozyBug was in a hot category with an interesting niche, and it could leverage the favored “David and Goliath” angle of small start-up taking on established competitors such as eBay and Craigslist. CozyBug also leveraged momentum by issuing a follow-up announcement regarding its Facebook application.

Our Results
VOXUS conducted focused, aggressive outreach to key print and online targets resulting in coverage that significantly spiked site traffic and spurred business development opportunities. Some of the coverage results included:

- Into Tomorrow with Dave Graveline, a 60-second radio segment

- Mashable, "BlastMy Music & Cozybug Facebook Applications"

- Northwest Innovation, "Interview with David Cantu, CozyBug.com"

- Puget Sound Business Journal, "Want to sell that beer-can collection? Click here"

- TechCrunch, "CozyBug: The eBay for Big Stuff"

- Seattle Post Intelligencer, "Angry eBay sellers call for boycott"

Channel Victory: VOXUS Helps Mobile Device Management Company Promote Partner Wins

Perlego Systems
Perlego Systems, Inc. provides end-to-end mobile device lifecycle management solutions that allow enterprises, resellers and device manufacturers to effectively manage deployed smart wireless devices, regardless of platform or carrier. The company’s Horizons™ mobile device lifecycle management suite leverages a software-as-a-service (SaaS) architecture and over-the-air (OTA) technology to make it easy for businesses to perform critical management processes, such as update installed software and issue patches. With Horizons, administrators can restore, disable and back up devices to meet security requirements without sacrificing user convenience.



The Challenge
In order to expand its revenue channels, Perlego began aggressively recruiting reseller partners in the U.S. and EMEA. To promote Perlego’s increased market access and further maximize revenue opportunities, the company wanted to highlight its new channel partners with key influencers across the globe. To achieve this aim, VOXUS worked with Perlego to handpick eight U.S. and international partners to announce over a six-month period. With a strategic series of releases, Perlego would be able to instill in the media the value and increased availability of its solution AND its commitment to helping partners succeed in their respective markets, while simultaneously helping to drive revenue.

Our Results
Leveraging a series of targeted press releases, VOXUS secured briefings with outlets such as Network Computing, eWeek and Gartner. As a result, nearly 100 article placements and news postings were generated on Perlego’s global partner successes. In addition, Perlego solidified long-lasting relationships with key media and analysts. Articles include:

- DM Europe, "Perlego Partners with @biz.mobi for Support Services"

- Northwest Innovation, "Perlego Teams with Swedish Firm to Woo Euro Market"

- TMCNet, "Perlego, implement.com Sign Microsoft Exchange Deal"

- TelecomPaper, "Perlego Teams with @biz.mobi to Expand Support Network"

- TelecomWeb, "Perlego, implement.com Team for Mobile Enterprise Device Management"

VOXUS Builds Vertical Market Buzz for Publicly Traded Company

SARS Corp.
SARS (Secure Asset Reporting Services) tracks fixed and mobile assets such as aircraft, ships, vehicles and oil rigs around the world using satellite and terrestrial communications systems. The company then displays these asset locations through online maps.

Yukon Fuel, a tug and barge company in Alaska, initially launched the technology, then spun off the tracking unit in 2001 and called it SARS (long before the acronym became known for the illness "severe acute respiratory syndrome"). Six years later SARS completed a reverse merger to become publicly traded on the OTC Bulletin Board under the ticker symbol SARO.



The Challenge
SARS had been in business for several years, had a large base of customers, proven technology, but very little outside exposure. The goal for PR was to increase awareness with investors as well as customer prospects in key vertical markets heading into, during, and following the company’s reverse merger in 2007.

In order to maximize buzz, VOXUS recommended an emphasis on news, targeting vertical publications reaching the maritime/shipping, oil and gas, and transportation/logistics industries. VOXUS also recommended targeting business press in the Seattle area (headquarters for SARS) and financial publications. VOXUS worked closely with the executive team to identify and leverage significant milestones for the company including sales momentum, product line debuts, new funding, company acquisitions and partnerships.

Our Results
Using its “rifle shot” approach, VOXUS pursued an aggressive media relations campaign that delivered outstanding results. In Q4 ‘07 VOXUS secured 642 article placements and news postings for SARs. The company was highlighted in a wide range of international vertical publications from Cargo Security International (UK) to Scandinavian Oil Gas Magazine, to Derry Journal (Northern Ireland). A sample of articles include:

- Aircraft Maintenance Technology, “SARS Corp. and AeroMechanical Services to Offer Real-Time Flight Data Monitoring and Asset Tracking”

- Commercial Carrier Journal, “SARS announces new fleet tracking device”

- Fleet Owner, “Constant Contact”

- Geospatial Solutions, “SARS Announces Fleet Tracking Service”

- Offshore Engineer, “Asset tracking”

- Puget Sound Business Journal, “SARS Corp. closes on $13.3M in funding”

- SatNew.com, “SARS Gets SureLinx Certainty For Truckin' Trackin'”

- Seattle Times, “Bellevue-based SARS tracks what moves”

- Telematics Journal, “Rowan Expands Use of SARS Intelitrax”

- TransWorldNews, “Stocks to Watch in the New Year!”

VOXUS Gives D2 a Big Voice on a Budget

D2 Technologies
D2 is the market leader in software platforms that power IP (Internet Protocol) communications equipment. The company’s embedded VoIP (Voice Over Internet Protocol) software enables manufacturers to use leading communications hardware platforms and ICs (Integrated Circuits) to quickly and affordably deliver a broad range of communications devices, from terminals and network equipment to wireless IP phones. D2’s software, which processes billions of minutes per month across a wide variety of different types of devices, is setting the stage for the next generation of converged multimode IP handsets and terminal equipment.



The Challenge
D2 is one of the world leaders in developing multi-protocol communications solutions that enable hardware manufacturers to get new mobile devices to market on a quicker timeline. In fact, the company works with most of the major OEMs in Asia and many of the top semiconductor firms in North America. While mobile convergence software is a hot commodity within its small niche, the topic doesn’t attract wider interest by the media, even relevant trade publications, on a sustained level. A small, privately held company with a modest PR budget, D2 requires a proactive, creative PR program to attract attention and help validate the technology to customers.

Our Results
In order to maximize quality coverage within its PR budget, VOXUS recommended that D2 combine a contributed article campaign with outreach around product launches at trade shows. This delivered immediate coverage around breaking news but enabled D2 to maintain some visibility (at a thought-leadership level) within trade publications between exhibits and demonstrations.

"It's extremely cost effective to cluster our PR outreach around D2's trade show appearances, where we generally try to announce new products, product updates or partnerships. VOXUS has helped us achieve a great ROI on our PR investment by concentrating its efforts on speaker placements, show briefings and contributed articles that appear between exhibitions," said Doug Makishima, Vice President, Sales & Marketing, D2 Technologies.

Sample coverage:

eWeek
“Best Single Demo: D2”

VON Magazine
“D2 Unveils Embedded Mobile Convergence Software for Dual-Mode Phones”

Telephony
“CTIA: D2 Targets Android for Unified Communications”

Electronic Design
“D2 Debuts mCUE Support for Google’s Android”

EE Times Asia
“Guaranteed Quality in Voice Engine Design”

DSP DesignLine
“Tip: Implementing VoIP with Software Voice Engines”

FierceVoIP
“NewStep Gets Android”

Android Guys
“D2 Technologies Embedded Mobile Convergence Solution” (podcast)

TMC NET Unified Communications Blog
“Still Waiting for UC?”

The CipherLab Story Goes Global

CipherLab
CipherLab is a global leader in the design, manufacture and marketing of AIDC
(Automatic Identification and Data Capture/Collection) products and systems. The
company’s mobile computers and scanners are integrated into the networks of some of
the world's best known logistics, retail, distribution, government installations and
healthcare companies, helping them run more efficiently and effectively onsite and on the
road. Headquartered in Taipei, Taiwan with North American offices in Plano, Texas and
operations in EMEA, the Americas, Asia Pacific and China, CipherLab is publicly traded
on the Taiwan stock exchange (Taiwan OTC: 6160).



The Challenge
Business today knows few boundaries, especially for CipherLab, a globally recognized manufacturer of barcode scanners and mobile computers/terminals headquartered in Taiwan. Although VOXUS was initially tasked with developing a PR program for the Texas-based Americas division, the VOXUS team has been periodically offered the challenge of telling CipherLab’s stories around the world – despite differences in languages and time zones.

Our Results
VOXUS made an immediate impact by helping CipherLab’s worldwide marketing efforts through case studies and press releases announcing partnerships and customers. These appeared in international publications such as La Prenza (Mexico), Brazil Computer News, Airport Cities (Germany), IT Reseller (U.K.), Backbone Magazine and TechnoMontréal (Canada).

Additional results by region include:

Canada
- CipherLab Annonce une Entente de Distribution avec BlueStar Canada pour le Marché Canadien

Mexico
- Los Terminales Móviles CipherLab Controlan las Fresas de Red Blossom del Campo a la Mesa
- CipherLab Helps Pepsi Pop in Mexico

U.K.
- Ugo Foods Selects CipherLab to Serve Up the Pasta…Pronto
- Trakware and CipherLab Create Complete Mobile Data Capture Solution
- CipherLab Wins PayPoint Field Test, Replaces HHP for Retail Agents
- NISYST and CipherLab Offer Retailers Versatile Point-of-Sale System
- CipherLab Barcode Slot Readers Let Golfers Swipe and Swing
- CipherLab Terminals Give Automotive Shock Producer a Smoother Ride
- CipherLab and Britsoft Team Up to Offer Resellers Off-the-Shelf Barcode Systems
- Warehouse WiFi Solution Features CipherLab Terminals

Germany
- CipherLab and G-HANZ Form Strategic Alliance to Increase AIDC Market Share in Emerging Markets

Czech Republic
- CipherLab Barcode Scanners to Speed National Employment Application Processes in the Czech Republic
- CipherLab and CodeWare Connect Cabling Giant PRAKAB, Return €300,000 in Savings

Taiwan
- Bathroom Fixture Market Leader HCG Selects CipherLab for Better Warehouse Systems

Australia
- CipherLab and Supply Today Enable Surgical Supplier to Hit 99.4 Percent Accuracy