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"Since we brought you folks on earlier this year we've gone miles ahead of where we were on PR, and I wanted to thank you for that."
Eric Allais
CEO
PathGuide Technologies
"Since we brought you folks on earlier this year we've gone miles ahead of where we were on PR, and I wanted to thank you for that."
Eric Allais
CEO
PathGuide Technologies
[Success]
Click the images below to read samples of our client work.
For the Love of Music: VOXUS Helps Rhapsody Connect with SXSW Fans Online
About Rhapsody
The Rhapsody digital music service gives subscribers unlimited on-demand access to more than ten million songs, whether they're listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through more touch-points than any other digital music service.
The Challenge
The South by Southwest® (SXSW®) Conference is one of the industry’s leading entertainment conferences and focuses heavily on music, media, emerging technology and film. Companies use this conference to showcase their latest innovations and debut new creative content. Because of this unique environment, consumers around the world flock to attend the show. Those that can’t, participate heavily through online sources. The shear volume of interest in this show gives vendors that are participating a unique opportunity to engage and connect with customers, partners and the general public.
Rhapsody wanted to do just that – engage and share up-to-the-minute information on their involvement at the SXSW Music and Media conference with their Facebook community around the world. Whether their fans were planning to attend the event, or were tracking the show lovingly from afar, Rhapsody wanted to create a dynamic online forum where people could find full details on their SXSW-related activities, share and connect with others, post pictures, and more. These demands stretched beyond the standard issue Facebook company page and plug ins offered today. Matters were further complicated by the FBML/iFrame transition and the fact that the company needed to complete the project in less than a month. In order to provide a page with functionality that could meet the needs of the Rhapsody marketing team, a completely custom template, with creative, was generated.
Our Results
In three weeks, VOXUS helped Rhapsody design and roll out the new custom Facebook pages that would become the company’s online beacon for SXSW activities. The company’s 43,000+ fans were able to visit the pages to learn more about events, schedules, bands, venues, parties and more. A number of cool, custom features, like a tweet-based word cloud, helped listeners track the hottest trends and happenings in real-time. Finally, these pages are a long–term investment; they can easily be repurposed for any future event.
Using Analysts to Power Business Development Efforts
About Calico Energy
Calico Energy provides a unified operations center for utilities and power providers that connects disparate data, devices, software engines and applications. Through centralized reporting and powerful analytics, this “hub” enables intelligent decision making – as well as control of targeted energy resources and grid assets. Utilities across North America are rolling out Calico’s unique solution to power their smart grid programs.
The Challenge
Companies frequently doubt the value of spending an hour on the phone with analysts. If there’s not an immediate opportunity to be included in a report (which are oftentimes so expensive not many businesses can afford to buy them), than what’s the point? VOXUS client Calico Energy can tell you that time spent growing mindshare with analysts has a direct impact on a business’ ability to grow market share.
From the beginning, analyst relations were important to Calico Energy, but other projects still had a way of creeping in and reducing time spent updating these influencers. But that all changed the first time one of Calico’s prospective customers said “I heard about you from an analyst.” From there, the company renewed their commitment to keeping analysts up to date on their story.
Using Creative Design to Support the Sales Process
About Vieosoft
Vieosoft helps healthcare payors and providers to seamlessly coordinate patient care across diverse organizational and IT system boundaries. The company’s proven software presents a cohesive, global view of patient data, enabling payers and providers to synchronize, control, understand, and optimize both provider delivery and patient outcomes.
The Challenge
Vieosoft was launching with a mission, a market and a solution, and their sales team needed a tight piece of marketing collateral to support their outreach and business development efforts.
Helping Customers Understand Complex Topics
About IID
IID (Internet Identity) has been providing technology and services that secure the Internet presence for an organization and its extended enterprise since the company was founded in 1996. It recently started delivering the industry’s first and only solution for detecting, diagnosing and mitigating domain name system (DNS) security and configuration issues for an organization and its extended enterprise. IID also provides anti-phishing, malware and brand security solutions for many of today’s leading financial service firms, e-commerce, social networking and ISP companies, and more.
The Challenge
Internet Identity grew from anti-phishing security — a relatively simple concept — to full DNS and BGP protection for the extended enterprise. Along the way, IID discovered their customers didn’t fully understand the need for protection since they didn’t fully understand how DNS and BGP made their organizations vulnerable.
Creating a Brand that Appeals to Sophisticated Customers
About Calico Energy
Calico Energy provides a unified operations center for utilities and power providers that connects disparate data, devices, software engines and applications. Through centralized reporting and powerful analytics, this “hub” enables intelligent decision making – as well as control of targeted energy resources and grid assets. Utilities across North America are rolling out Calico’s unique solution to power their smart grid programs.
The Challenge
Calico Energy had outgrown its startup branding (left image, below) and needed a new look and feel (right) that better reflected the sophistication and complexity of its solutions for the energy industry.
Non-traditional product launch outreach gains major ink
AccessLine Communications
AccessLine Communications provides hosted voice services for the business market nationwide. The company’s turnkey VoIP service is easy to implement, cost effective, and delivers a complete range of powerful features. With a customer base of more than 100,000 business users, AccessLine provides unprecedented application quality, functionality and customer support. AccessLine recently won the “Product of the Year” award from Internet Telephony Magazine, Small Business Computing’s Excellence in Technology Award, the “Pulver100” Award for top VoIP growth companies and the “Red Herring 100” award for the best 100 private companies in America. AccessLine partners with both agents and resellers to rapidly enter the voice market. For more information, please visit www.accessline.com.
The Challenge
AccessLine’s SmartVoice Service for business is marketed to the small- to medium-size business owner at a national level through direct sales and an active reseller channel. Instead of introducing the service through a single product launch across the U.S., AccessLine chose to announce it regionally as local channel partners were identified. This presented a significant opportunity for additional publicity if local resources could be identified and tapped.
Our Results
VOXUS was able to execute a rolling publicity plan directly tied to each region – yet which produced results on a national level. In addition to gaining coverage in local publications such as the Charlotte (NC) Observer and the Phoenix Business Journal, VOXUS obtained multiple stories in industry-wide publications such as Phone+, XCHANGE and Light Reading. The agency also generated sales leads for regional resellers through contributed articles in local professional organization newsletters for the Atlanta Commercial Board of Realtors, the International Facility Management Association (Seattle Chapter) and the Austin (TX) Chamber of Commerce, to name a few.
VOXUS Accelerates Nextrials Award Program; Wins 75% of Submitted Awards in 2007
Nextrials, Inc.
Founded by pharmaceutical researchers in 1999, Nextrials’ award-winning Electronic Data Capture solution, Prism, has been used at more than 1,000 research sites to streamline clinical trials. The company is headquartered in the San Francisco Bay area.
The Challenge
How do you take a modest PR budget and get national press, as well as a significant boost in visibility with customers and partners? For Nextrials, a young California-based startup aimed at solving pharmaceutical and biotechnology companies’ clinical trials data and system management needs, the answer included an aggressive award program as part of its ongoing public relations efforts.
VOXUS suggested competing for awards sponsored by organizations and publications that matched Nextrials’ diverse audiences. The PR team crafted award submissions that spotlighted the company’s business practices, flagship product, groundbreaking technology and talented staff. When a submission was selected for further consideration or an award, Nextrials then issued a press release and VOXUS wrote introductions for electronic news blasts to internal mail lists of customers, partners, investors, analysts and other industry luminaries.
Our Results
In 2007, the awards submittal program generated a success rate of 75 percent. Of particular note is the selection of Nextrials’ co-founder, Robert Lyons, for 2007 InfoWorld Top 25 CTOs, placing Nextrials in the company of companies such as Tellabs and Motorola.
Nextrials’ Representative Awards:
-AlwaysOn 100 (2007)
-Bio-IT WORLD 50 (2006)
-Bio-IT WORLD’s Champions 2.0 (2007)
-Hot Companies 2008 (finalist; award winners TBA)
-Inc. 5000 (2007)
-InfoWorld’s Top 25 CTOs (2007)
-PharmaVOICE 100 (2005, 2006, 2007)
-Red Herring 100 (2006)
-Society of Clinical Data Management’s Data Driven Innovation Awards (runner up) (2007)
Quote:
"When VOXUS recommended that we intensively apply for company and product awards, I was a little skeptical that a small company such as Nextrials could successfully compete on a national level with much larger enterprises. It's been a pleasant surprise that, thanks to the submittals written by our PR team, Nextrials has grabbed the attention of organizations such as InfoWorld and Red Herring. These guys rock."
James Rogers
CEO and co-founder
Nextrials
Tradeshow Bliss: VOXUS Helps Emerging Wireless Company Rise Above Noise at CTIA
Formotus, Inc.
Formotus, Inc. is the first company to provide fast, easy mobile access to business data. The company’s innovative software + services model allows organizations to quickly generate and deploy business applications over-the-air (OTA) to Microsoft Windows Mobile® devices, all without writing a single line of code. Formotus was named “Wireless Company to Watch” by Network World in 2007 and received the Bright Star Award from Mobile Village. For more information, please visit www.formotus.com.
The Challenge
Formotus decided to launch the company and its ground-breaking click-and-deploy mobile application solution at CTIA, one of the world’s largest wireless trade shows. With more than 300 exhibitors, Formotus needed a strong PR strategy that would enable them to rise above the other vendor noise created at the show and pique the interest of the press community.
Our Results
To introduce Formotus’ breakthrough approach to deploying mobile applications, VOXUS secured a speaking opportunity at the SmartPhone Summit, a targeted, pre-CTIA conference aimed at IT managers, C-level executives and other decision makers. Weeks in advance of the conference, VOXUS arranged more than 15 phone pre-briefings with key editors and analysts. The briefings, completed before the distractions of CTIA, helped Formotus gain more than 20 articles in target publications along with dozens of other news postings. Articles include:
- Network World, “Windows Phone Users Get New Data Access Option: Start-up Formotus Powers Mobile Data Collection and Access”
- Network Computing, “Formotus Lets Anyone Deploy Smartphone Apps”
- Redmond Developer News, “eforms for the Road: Formotus Inc. Creates SaaS Solution for Fast Application Deployment to Mobile Devices”
- Seattle Times, “Business Forms are Made Portable”
Case Studies Drive the Business Benefit Message for PathGuide Technologies
PathGuide Technologies
PathGuide Technologies, Inc., a privately held company founded in 1989, is a leading provider of warehouse management solutions for wholesale and industrial distributors across North America. PathGuide’s software and services help suppliers increase productivity and order accuracy, improve customer service and lower labor costs, ultimately driving greater profitability.
The Challenge
PathGuide targets small and midsized distributors, many of whom still use manual paper-based systems to manage warehouse operations. PathGuide needed a PR program that would effectively reach a targeted industry with a clearly communicated message about customer benefits. And because PathGuide was relatively unknown within the broader logistics industry, the company needed to bring credibility to its message.
With a long list of extremely happy customers, VOXUS recommended a case study program for PathGuide. While news would remain an important element of the overall PR strategy, case studies would most clearly and credibly communicate to customer prospects the business benefits of PathGuide’s warehouse management system.
Our Results
During the case study campaign, VOXUS developed and placed case studies with targeted industry publications, resulting in significant traffic increases to the PathGuide website, as well as new business development opportunities. Some of the coverage results included:
• A case study feature story in the January/February 1007 issue of Progressive Distributor titled “Pickin’ and grinnin’ - Pick productivity at C.C. Dickson Co. jumped 340 percent with a warehouse management system”
• A case study story in the October 2007 issue of Inbound Logistics titled “Creating Calm from Chaos - By automating and reorganizing its warehouse, Red-L Distributors cuts costs and creates a cleaner, safer, less frantic work environment”
• A lengthy case study in the August 25, 2007 issue of Modern Distribution Management titled “Weighing the Cost of a WMS”
• An August 2008 customer Q&A between McLendon Hardware and IncTechnology.com "Tech Talk: Warehouse Management System Aids Hardware Firm"
• A July 2008 case study feature story (and award) from Global Logistics & Supply Chain Strategies "Tile City Says Good-bye to Paper with Latitude WMS"
In addition to the placement of case studies with industry publications, PathGuide also effectively leveraged the case studies via an email newsletter program to customer prospects.
“You guys really get this high tech stuff – so many PR agencies don't. It's refreshing, it saves us time, and it reminds us that we have a reliable partner to represent and support our company.”
Eric Allais
CEO
PathGuide Technologies
VOXUS Works with Ortiva to Introduce Predictable Mobile Video to the Market
Ortiva Wireless
Ortiva Wireless offers the industry's only commercial solution for proactive management of mobile video, allowing mobile network operators to dramatically improve control, quality and efficiency of
rich media content delivery. The company’s Media Streamer platform extends multimedia service reach, increases network efficiency and improves video coverage density. Ortiva was named a finalist in the prestigious Red Herring 100 and CONNECT Mobile Innovation Awards. For more information, please visit www.ortivawireless.com.
The Challenge
Editorial coverage of the mobile video market in the first half of 2007 was frequently confined to the industry’s first providers and deployments. To gain mindshare with the press, Ortiva needed to gain recognition for significantly improving upon these providers’ legacy approaches. Leveraging Ortiva’s milestone $15 million funding announcement, the company wanted to highlight the quality of its investors, value to customers, and overall product uniqueness in a “full-court press” with the media. Ortiva believed that increased mindshare with the media would help position the company as provider of the industry’s next-generation of mobile video delivery solutions.
Our Results
After conducting a widespread outreach effort with business, financial, trade and IT publications, VOXUS secured more than a dozen briefings for Ortiva. As a result, more than 65 news and other news related postings occurred. Articles include:
- Red Herring, “Ortiva Dials in $15M
- Light Reading, “Comcast Leads Ortiva Funding”
- Daily Deal, “Comcast Leads New Round for Ortiva Wireless”
- Dow Jones VentureWire, “Ortiva Brings in $15M Series B Led by Comcast”
- MarketWatch, “Ortiva Wireless Wins $15M Venture Round with Comcast”
- Telecommunications, “Ortiva Gets $15M Cash Infusion”
VOXUS Slashes AirMagnet’s PR Program Costs; Still Dramatically Outperforms Old Agency
AirMagnet
AirMagnet Inc. is the leader in security, performance and compliance solutions for wireless LANs. The company's innovative products include AirMagnet Enterprise, the leading 24x7 WLAN security and performance management solution, and AirMagnet Laptop Analyzer – which is recognized as the “de facto tool for wireless LAN troubleshooting and analysis.” Other AirMagnet products provide WLAN site survey and design, RF interference detection, remote diagnostics, and the world’s first voice over Wi-Fi analysis solution. AirMagnet has more than 6,000 customers worldwide, including 75 of the Fortune 100.
The Challenge
AirMagnet had been using a large, well-known agency for all of its public relations activities. In the later part of 2006 and early in 2007, the company’s coverage had fallen off dramatically. AirMagnet practically invented wireless IDS and the tools for analysis and management of VoWi-Fi. Over a period of roughly 6 months, they had lost their position as a thought leader in the space and competitors were stealing their headlines. The company was spending between $15k-$20k a month on its PR program and finally decided that it was time for a change. They decided to put the program up for review.
AirMagnet wanted to maintain a comprehensive program, but have the flexibility to focus in on different key areas of the business month in and month out. They wanted a PR agency that could quickly understand the overall technology and jump from product set to product set, pitching a variety of different stories and news to different vertical markets. They also wanted advice on how to craft a better message for their audience and how to clarify the product and corporate positioning.
Our Results
VOXUS worked closely with the AirMagnet marketing team to restructure AirMagnet’s PR program:
Focused the message and got back to basics. AirMagnet’s core messages had become diluted; the company was trying to appeal to too many different audiences. VOXUS went back to what made them successful and honed the message to align with core markets.
Trimmed the fat. The new “back to basics” approach would allow AirMagnet to cut out a variety of useless, dead-end activities. The old agency took a shotgun approach to media relations which weakened the overall message and drove up budget costs. Voxus built the new program with an emphasis on awards and speaking, a focus on key analysts and a news schedule that would ensure a pipeline from which to work.
Went vertical and compartmentalized. Because the company has a variety of wireless products that cover several focus areas – including security, management, analysis, survey, etc. – the team broke down each product and identified the audiences that would be most lucrative. News and outreach were tailored to focus on specific industry players and publications, instead of a massive blast.
Slashed the budget. The new messages and elimination of unnecessary program elements allowed the company to cut the monthly cost by more than 50 percent while significantly improving overall results.
Our results over the past 8 months have dramatically surpassed the old program:
- Six industry awards, including Best of Interop, TMCLabs Innovation Award and SC Magazine “Recommended” Award.
- Approximately 141 feature and news articles in outlets such as Network World, InformationWeek, Vertical System Reseller, Telephony, SearchSecurity, Info Security Magazine, Washington Technology, Network Computing, RF Design and more.
- More than 550 press release postings on sites like Market Watch, Wireless Advisor, Smart Money, CNET, Forbes, Yahoo Finance, and more.
- Drafting and promotion of more than 33 press releases.
VOXUS Launches Cleantech Sensation, M2E Power
M2E Power
M2E Power, Inc. is commercializing a renewable energy platform called “M2E” ---- motion to energy. It will free mobile electronic device users from the need to regularly recharge or replace batteries. The company’s patent-pending technology taps the kinetic energy of everyday human or vehicle motion to continuously generate and store power in mobile devices – from night vision goggles to cells phones and MP3 players – thereby saving electricity, eliminating waste and increasing everyday usability.
The Challenge
When VOXUS partnered with M2E Power, the company was in early-stage stealth mode. They wanted to leverage an upcoming funding announcement to unveil M2E Power to the world. Due to the sensitive nature of the technology, they did not want to provide specific product details to press. To complicate issues, M2E had virtually no corporate collateral. The team at VOXUS worked with M2E to generate corporate and product messaging, and create marketing and media collateral for the launch. This information would be key to the success of the media outreach. The message was extremely compelling – but if not presented properly, could be overlooked by press.
The client’s objective was simple – following the announcement, M2E wanted to get contacted by high-ranking armed forces officials and executives at large mobile device manufacturers. To accomplish that, M2E would need to be covered by a broad range of diverse media outlets. The crossover of topics – including mobile devices, cleantech, battery power and more – presented a complicated media landscape. The goal was to conduct a series of media briefings with venture capital, business and cleantech publications, and push the collateral hard through back channels for quick publication.
Our Results
In under 30 days, VOXUS worked with M2E Power to help create all corporate collateral, including messaging, backgrounder, FAQ, press releases, website content, boilerplates, executive materials and more. The team also served as the central management hub for all documents and coordinated with investors and contractors. Finally, the team arranged a series of briefings with both industry analysts and business, cleantech, trade and local news media. And the news stuck a chord with outlets around the world.
Following its funding announcement, M2E Power was contacted by the U.S. Army. The company was also contacted by executives at Motorola and Nokia. In addition, to date, VOXUS has secured coverage for M2E in more than 200 outlets around the world including:
• CNET, “Start-up makes electric power from motion”
• Cleantech, “M2E captures $8 with kinetic energy”
• Red Herring, “M2E Power Gets $8M Jolt”
• Engadget, “M2E Power turns movement into electricity”
• Green Tech Media, “Walk, Talk and Make Energy”
• Puget Sound Business Journal, “Human powered devices?”
• Nano Science and Technology Institute, “M2E Power, Inc. Announces Revolutionary New Energy Generation Technology”
• Seattle PI, “M2E Working to Turn Motion into Energy Source”
• VentureWire, “M2E gets $8M to Bring Kinetic Energy to Military”
• Wireless Week, “Powering Phones with Motion”
• Military.com, “Better Battery Breakthrough?”
• New York Times, “M2E Power Recharges with $8 Million”
• VentureDeal, “M2E Power Nets $8M”
• ZDNet, “Mobiles to get motion-charged batteries”
• Wall Street Journal, “What’s New: M2E Power gets $8M”
• MIT’s Technology Review, “Harnessing Kinetic Energy”
• BioDiesel Now, “State by State New Energy Deals”
Quote:
“High Tech start-ups have specific PR needs and VOXUS provided amazing expertise in this area. We are so glad we didn't go with a huge PR firm, since VOXUS was able to deliver outstanding results tailored to our needs.”
Regan Rowe
Licensing and Business Development Director
M2E Power
Exceptional Coverage is Frosting on the Cake
Sandlot Games
Sandlot Games is a leading developer and publisher of casual and family-friendly games, with a captivating portfolio of popular game titles and franchises. Boasting such titles as Cake Mania, Super Granny, Westward and Tradewinds, the company creates some of the most beloved and best-selling casual game titles on the market.
The Challenge
When Sandlot Games released Cake Mania, a bakery-themed game in 2006, it quickly skyrocketed to become the most popular casual game of 2006 with accolades such as Yahoo’s Casual Video Game of the Year and the best selling casual video game of the year. With Cake Mania 2 being released in late summer 2007, Sandlot Games looked to VOXUS to create a media buzz and secure top tier press coverage, building upon the success of the original game.
While excitement and hope for a possible Cake Mania sequel began to grow among fans, VOXUS devised a plan to capitalize on the growing anticipation and give the debut of Cake Mania 2 the most bang for Sandlot’s buck. VOXUS approached the game launch from all angles, including outreach to gaming press, consumer press, radio, blogs, and a Cake Box press kit, handcrafted in the VOXUS offices.
Our Results
Following the release of the game, VOXUS had secured numerous top tier articles and a hundreds of other interviews, reviews and posts. Some of the key wins include:
• Seattle Times article on July 16, 2007, titled “Nothing Casual about this Game.”
• Feature on MSNBC, titled “Sick of crunch? Try a career in casual,” September 6, 2007
• Eastside Business Journal article titled “Sandlot Games Set to Launch Cake Mania 2,” from July 17, 2007.
• “Mixing big business with Casual Games,” in the Seattle Post Intelligencer, July 17, 2007.
• Podcast with CEO on iGameRadio, July 2007.
• Radio spot on Evolution Gamer with Dave Carson
In addition to key coverage, VOXUS arranged media briefings with outlets such as the Puget Sound Business Journal, Parks and Associates, Red Herring, Washington CEO and others. Sandlot Games was also featured on a number of radio programs, including Into Tomorrow, KPLU (NPR) and 710 KIRO.
CEO Spotlight Radio Clip
“With so much anticipation for Cake Mania’s sequel, we really needed to come out full force with the launch and create the strongest coverage for it of any game we’ve ever released. VOXUS took the reigns and went above and beyond our expectations. They created the kind of buzz companies like us dream of.”
Daniel Bernstein
Founder and CEO
Sandlot Games
New B2C Start-Up CozyBug Makes its Debut Splash
CozyBug
CozyBug is an online marketplace offering consumers and businesses an easier, safer way to buy and sell locally with zero shipping fees. CozyBug offers low-cost classified advertising and is ideal for sellers with items that are too large to ship, or for shoppers that prefer to examine an item in-person in addition to viewing it online. CozyBug launched its online marketplace in July 2007.
The Challenge
CozyBug CEO David Cantu was interested in generating some excitement and attention for the formal debut of CozyBug’s website. With CozyBug’s limited resources for public relations, VOXUS recommended PR efforts focus primarily on blogs as a way to reach early adopters and drive online traffic. VOXUS also recommended pursuing targets in the Seattle region, headquarters for CozyBug.
Because the site was new, there were relatively few users at the time of launch. Fortunately, CozyBug was in a hot category with an interesting niche, and it could leverage the favored “David and Goliath” angle of small start-up taking on established competitors such as eBay and Craigslist. CozyBug also leveraged momentum by issuing a follow-up announcement regarding its Facebook application.
Our Results
VOXUS conducted focused, aggressive outreach to key print and online targets resulting in coverage that significantly spiked site traffic and spurred business development opportunities. Some of the coverage results included:
- Into Tomorrow with Dave Graveline, a 60-second radio segment
- Mashable, "BlastMy Music & Cozybug Facebook Applications"
- Northwest Innovation, "Interview with David Cantu, CozyBug.com"
- Puget Sound Business Journal, "Want to sell that beer-can collection? Click here"
- TechCrunch, "CozyBug: The eBay for Big Stuff"
- Seattle Post Intelligencer, "Angry eBay sellers call for boycott"
Channel Victory: VOXUS Helps Mobile Device Management Company Promote Partner Wins
Perlego Systems
Perlego Systems, Inc. provides end-to-end mobile device lifecycle management solutions that allow enterprises, resellers and device manufacturers to effectively manage deployed smart wireless devices, regardless of platform or carrier. The company’s Horizons™ mobile device lifecycle management suite leverages a software-as-a-service (SaaS) architecture and over-the-air (OTA) technology to make it easy for businesses to perform critical management processes, such as update installed software and issue patches. With Horizons, administrators can restore, disable and back up devices to meet security requirements without sacrificing user convenience.
The Challenge
In order to expand its revenue channels, Perlego began aggressively recruiting reseller partners in the U.S. and EMEA. To promote Perlego’s increased market access and further maximize revenue opportunities, the company wanted to highlight its new channel partners with key influencers across the globe. To achieve this aim, VOXUS worked with Perlego to handpick eight U.S. and international partners to announce over a six-month period. With a strategic series of releases, Perlego would be able to instill in the media the value and increased availability of its solution AND its commitment to helping partners succeed in their respective markets, while simultaneously helping to drive revenue.
Our Results
Leveraging a series of targeted press releases, VOXUS secured briefings with outlets such as Network Computing, eWeek and Gartner. As a result, nearly 100 article placements and news postings were generated on Perlego’s global partner successes. In addition, Perlego solidified long-lasting relationships with key media and analysts. Articles include:
- DM Europe, "Perlego Partners with @biz.mobi for Support Services"
- Northwest Innovation, "Perlego Teams with Swedish Firm to Woo Euro Market"
- TMCNet, "Perlego, implement.com Sign Microsoft Exchange Deal"
- TelecomPaper, "Perlego Teams with @biz.mobi to Expand Support Network"
- TelecomWeb, "Perlego, implement.com Team for Mobile Enterprise Device Management"
VOXUS Builds Vertical Market Buzz for Publicly Traded Company
SARS Corp.
SARS (Secure Asset Reporting Services) tracks fixed and mobile assets such as aircraft, ships, vehicles and oil rigs around the world using satellite and terrestrial communications systems. The company then displays these asset locations through online maps.
Yukon Fuel, a tug and barge company in Alaska, initially launched the technology, then spun off the tracking unit in 2001 and called it SARS (long before the acronym became known for the illness "severe acute respiratory syndrome"). Six years later SARS completed a reverse merger to become publicly traded on the OTC Bulletin Board under the ticker symbol SARO.
The Challenge
SARS had been in business for several years, had a large base of customers, proven technology, but very little outside exposure. The goal for PR was to increase awareness with investors as well as customer prospects in key vertical markets heading into, during, and following the company’s reverse merger in 2007.
In order to maximize buzz, VOXUS recommended an emphasis on news, targeting vertical publications reaching the maritime/shipping, oil and gas, and transportation/logistics industries. VOXUS also recommended targeting business press in the Seattle area (headquarters for SARS) and financial publications. VOXUS worked closely with the executive team to identify and leverage significant milestones for the company including sales momentum, product line debuts, new funding, company acquisitions and partnerships.
Our Results
Using its “rifle shot” approach, VOXUS pursued an aggressive media relations campaign that delivered outstanding results. In Q4 ‘07 VOXUS secured 642 article placements and news postings for SARs. The company was highlighted in a wide range of international vertical publications from Cargo Security International (UK) to Scandinavian Oil Gas Magazine, to Derry Journal (Northern Ireland). A sample of articles include:
- Aircraft Maintenance Technology, “SARS Corp. and AeroMechanical Services to Offer Real-Time Flight Data Monitoring and Asset Tracking”
- Commercial Carrier Journal, “SARS announces new fleet tracking device”
- Fleet Owner, “Constant Contact”
- Geospatial Solutions, “SARS Announces Fleet Tracking Service”
- Offshore Engineer, “Asset tracking”
- Puget Sound Business Journal, “SARS Corp. closes on $13.3M in funding”
- SatNew.com, “SARS Gets SureLinx Certainty For Truckin' Trackin'”
- Seattle Times, “Bellevue-based SARS tracks what moves”
- Telematics Journal, “Rowan Expands Use of SARS Intelitrax”
- TransWorldNews, “Stocks to Watch in the New Year!”
VOXUS Gives D2 a Big Voice on a Budget
D2 Technologies
D2 is the market leader in software platforms that power IP (Internet Protocol) communications equipment. The company’s embedded VoIP (Voice Over Internet Protocol) software enables manufacturers to use leading communications hardware platforms and ICs (Integrated Circuits) to quickly and affordably deliver a broad range of communications devices, from terminals and network equipment to wireless IP phones. D2’s software, which processes billions of minutes per month across a wide variety of different types of devices, is setting the stage for the next generation of converged multimode IP handsets and terminal equipment.
The Challenge
D2 is one of the world leaders in developing multi-protocol communications solutions that enable hardware manufacturers to get new mobile devices to market on a quicker timeline. In fact, the company works with most of the major OEMs in Asia and many of the top semiconductor firms in North America. While mobile convergence software is a hot commodity within its small niche, the topic doesn’t attract wider interest by the media, even relevant trade publications, on a sustained level. A small, privately held company with a modest PR budget, D2 requires a proactive, creative PR program to attract attention and help validate the technology to customers.
Our Results
In order to maximize quality coverage within its PR budget, VOXUS recommended that D2 combine a contributed article campaign with outreach around product launches at trade shows. This delivered immediate coverage around breaking news but enabled D2 to maintain some visibility (at a thought-leadership level) within trade publications between exhibits and demonstrations.
"It's extremely cost effective to cluster our PR outreach around D2's trade show appearances, where we generally try to announce new products, product updates or partnerships. VOXUS has helped us achieve a great ROI on our PR investment by concentrating its efforts on speaker placements, show briefings and contributed articles that appear between exhibitions," said Doug Makishima, Vice President, Sales & Marketing, D2 Technologies.
Sample coverage:
eWeek
“Best Single Demo: D2”
VON Magazine
“D2 Unveils Embedded Mobile Convergence Software for Dual-Mode Phones”
Telephony
“CTIA: D2 Targets Android for Unified Communications”
Electronic Design
“D2 Debuts mCUE Support for Google’s Android”
EE Times Asia
“Guaranteed Quality in Voice Engine Design”
DSP DesignLine
“Tip: Implementing VoIP with Software Voice Engines”
FierceVoIP
“NewStep Gets Android”
Android Guys
“D2 Technologies Embedded Mobile Convergence Solution” (podcast)
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The CipherLab Story Goes Global
CipherLab
CipherLab is a global leader in the design, manufacture and marketing of AIDC
(Automatic Identification and Data Capture/Collection) products and systems. The
company’s mobile computers and scanners are integrated into the networks of some of
the world's best known logistics, retail, distribution, government installations and
healthcare companies, helping them run more efficiently and effectively onsite and on the
road. Headquartered in Taipei, Taiwan with North American offices in Plano, Texas and
operations in EMEA, the Americas, Asia Pacific and China, CipherLab is publicly traded
on the Taiwan stock exchange (Taiwan OTC: 6160).
The Challenge
Business today knows few boundaries, especially for CipherLab, a globally recognized manufacturer of barcode scanners and mobile computers/terminals headquartered in Taiwan. Although VOXUS was initially tasked with developing a PR program for the Texas-based Americas division, the VOXUS team has been periodically offered the challenge of telling CipherLab’s stories around the world – despite differences in languages and time zones.
Our Results
VOXUS made an immediate impact by helping CipherLab’s worldwide marketing efforts through case studies and press releases announcing partnerships and customers. These appeared in international publications such as La Prenza (Mexico), Brazil Computer News, Airport Cities (Germany), IT Reseller (U.K.), Backbone Magazine and TechnoMontréal (Canada).
Additional results by region include:
Canada
- CipherLab Annonce une Entente de Distribution avec BlueStar Canada pour le Marché Canadien
Mexico
- Los Terminales Móviles CipherLab Controlan las Fresas de Red Blossom del Campo a la Mesa
- CipherLab Helps Pepsi Pop in Mexico
U.K.
- Ugo Foods Selects CipherLab to Serve Up the Pasta…Pronto
- Trakware and CipherLab Create Complete Mobile Data Capture Solution
- CipherLab Wins PayPoint Field Test, Replaces HHP for Retail Agents
- NISYST and CipherLab Offer Retailers Versatile Point-of-Sale System
- CipherLab Barcode Slot Readers Let Golfers Swipe and Swing
- CipherLab Terminals Give Automotive Shock Producer a Smoother Ride
- CipherLab and Britsoft Team Up to Offer Resellers Off-the-Shelf Barcode Systems
- Warehouse WiFi Solution Features CipherLab Terminals
Germany
- CipherLab and G-HANZ Form Strategic Alliance to Increase AIDC Market Share in Emerging Markets
Czech Republic
- CipherLab Barcode Scanners to Speed National Employment Application Processes in the Czech Republic
- CipherLab and CodeWare Connect Cabling Giant PRAKAB, Return €300,000 in Savings
Taiwan
- Bathroom Fixture Market Leader HCG Selects CipherLab for Better Warehouse Systems
Australia
- CipherLab and Supply Today Enable Surgical Supplier to Hit 99.4 Percent Accuracy
Recycling Article Content Helps Twisted Pair Gain Ink, while Saving Green
Twisted Pair Solutions
Twisted Pair Solutions is a pioneer in unified communications software built to open standards. The company’s award-winning WAVE software technology enables partners and customers to build and operate secure, highly scalable communications solutions in the world’s most demanding IT environments. Recognizing that the best approach to solving the complexities of communications interoperability is to use software to unify multiple, diverse communications technologies, WAVE is trusted when communications is absolutely indispensable. For more information, please visit www.twistpair.com.
The Challenge
Twisted Pair wanted to quickly raise its visibility with key verticals, such as aviation, government, energy and utility, while maintaining their exposure with traditional communications, IT and trade publications. To do this, Twisted Pair set a specific objective: leverage the company’s in-the-trenches customer experiences to place numerous contributed articles. The company also wanted to recycle previously drafted content as much as possible to save on article drafting costs.
Our Results
During the contributed article campaign, VOXUS secured contributed articles with a dozen publications spanning all of Twisted Pair’s vertical markets. Since Twisted Pair’s installation advice and best practices transcend vertical markets, VOXUS was able to re-purpose compelling content – drafted just once – in multiple publications. With these strategically placed articles, Twisted Pair further positioned itself as an authority and go-to vendor for unified communications in all of its target markets. Articles include:
• 9-1-1 Magazine, “Connecting Emergency Management”
• AeA Newsletter, “Delivering on the Promise of Fully Interoperable Unified Communications”
• Communications News, “Patients First: How a Growing Emergency Response Organization is Tackling Their Communications Scalability Issues”
• Ground Support Magazine, “Can You Hear Me Now?”
• Government Security News Magazine, “Success Story: OPSCAN”
• MissionCritical Communications Magazine, “Communications Interoperability: A Proven Strategy for Delivering Faster, More Reliable Emergency Care”
• Mobile Enterprise Magazine (2 articles), “Interoperable Communications: Connecting Public Safety Workers to Better Save Lives” and “Conquering the Communications Challenge and Driving Significant Safety and Business Benefits”
• Remote Magazine, “Truly Interoperable Communications: A Must-have Strategy for Remote Sites and Facilities”
• TelecomReseller, “Unlocking the Revenue Potential of Interoperable Communications”
• Utility Products Magazine (2 articles), “Conquering the Communications Challenge: Many Utility Operators Are Learning How Innovative Communications Software Can Drive Significant Safety and Business Benefits” and “Maintaining Communications During an Emergency”
High-Profile Coverage Spells Success for MOD Systems at CES
MOD Systems
MOD Systems enables retailers to deliver digital entertainment to consumers using interactive self-serve kiosks for downloading music and movies to portable devices and SD cards. MOD Systems’ growing entertainment catalog includes nearly 4,000 independent and major video titles, and nearly 4 million music tracks. The catalog is part of the MOD Retail Enterprise System which handles all aspects of securing, ingesting, and fulfilling digital content in retail stores. With digital distribution, retailers are empowered to fill customer needs at the point of sale while eliminating the need to order, stock, or return traditional pre-packaged media. To learn more, visit www.modsystems.com.
The Challenge
Following a $35 million investment from Toshiba, NCR and others in September 2008, MOD Systems wanted to keep their profile high through International CES 2009, the world’s largest consumer technology trade show. Demonstrating first-of-its-kind video downloads to SD cards, and announcing content deals with major U.S. studios Warner Brothers and Paramount Digital Entertainment, MOD Systems needed to make sure their news grabbed mindshare with key influencers. Bottom line, the company’s news had to reach targets despite the overwhelming distractions of a large tradeshow.
Our Results
To ensure MOD Systems’ company milestones received top billing at CES, VOXUS secured more than 20 press and analyst briefings both before and during CES. As part of the strategy, the pre-show phone briefings were geared toward building momentum that would carry the company’s marketing into and through the show. And these CES preview articles did just that, for example with a U.S. News & World Report piece that included MOD Systems on its list of “5 Tech-Gadgets Trends That Will Rock 2009.” In total, MOD Systems was featured in more than 35 articles in target publications such as the New York Times, Video Business, Home Media Magazine and dozens more. Some articles include:
• Philadelphia Daily News, “If I Ruled the (Music) World”
• U.S. News & World Report (3 articles), “Another Hit on Blu-ray: Toshiba Backs Movies on Memory Cards,” “Another Kiosk for Movies on Memory Cards” and “5 Tech-Gadget Trends That Will Rock 2009”
• New York Times, “MOD Systems Sees Video Delivery Via SD Cards”
• PC Magazine, “Movies, Coming Soon to an SD Memory Card Near You”
• PC World, “Toshiba Invokes SD Cards to Battle Blu-ray”
• Video Business (2 articles), “SD Cards to be One Focus at CES,” and “Warner, Paramount Put Titles on SD Cards”
Click the images below to read samples of our client work.
rhapsody
calico energy
vieosoft
IID
calico energy
accessline
nextrials
Formotus
pathguide
ortiva
airmagnet
m2e power
sandlot
cozybug
perlego
sars
d2
cipherlab
Twisted Pair
mod
For the Love of Music: VOXUS Helps Rhapsody Connect with SXSW Fans Online
About Rhapsody
The Rhapsody digital music service gives subscribers unlimited on-demand access to more than ten million songs, whether they're listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through more touch-points than any other digital music service.
The Challenge
The South by Southwest® (SXSW®) Conference is one of the industry’s leading entertainment conferences and focuses heavily on music, media, emerging technology and film. Companies use this conference to showcase their latest innovations and debut new creative content. Because of this unique environment, consumers around the world flock to attend the show. Those that can’t, participate heavily through online sources. The shear volume of interest in this show gives vendors that are participating a unique opportunity to engage and connect with customers, partners and the general public.
Rhapsody wanted to do just that – engage and share up-to-the-minute information on their involvement at the SXSW Music and Media conference with their Facebook community around the world. Whether their fans were planning to attend the event, or were tracking the show lovingly from afar, Rhapsody wanted to create a dynamic online forum where people could find full details on their SXSW-related activities, share and connect with others, post pictures, and more. These demands stretched beyond the standard issue Facebook company page and plug ins offered today. Matters were further complicated by the FBML/iFrame transition and the fact that the company needed to complete the project in less than a month. In order to provide a page with functionality that could meet the needs of the Rhapsody marketing team, a completely custom template, with creative, was generated.
Our Results
In three weeks, VOXUS helped Rhapsody design and roll out the new custom Facebook pages that would become the company’s online beacon for SXSW activities. The company’s 43,000+ fans were able to visit the pages to learn more about events, schedules, bands, venues, parties and more. A number of cool, custom features, like a tweet-based word cloud, helped listeners track the hottest trends and happenings in real-time. Finally, these pages are a long–term investment; they can easily be repurposed for any future event.
Using Analysts to Power Business Development Efforts
About Calico Energy
Calico Energy provides a unified operations center for utilities and power providers that connects disparate data, devices, software engines and applications. Through centralized reporting and powerful analytics, this “hub” enables intelligent decision making – as well as control of targeted energy resources and grid assets. Utilities across North America are rolling out Calico’s unique solution to power their smart grid programs.
The Challenge
Companies frequently doubt the value of spending an hour on the phone with analysts. If there’s not an immediate opportunity to be included in a report (which are oftentimes so expensive not many businesses can afford to buy them), than what’s the point? VOXUS client Calico Energy can tell you that time spent growing mindshare with analysts has a direct impact on a business’ ability to grow market share.
From the beginning, analyst relations were important to Calico Energy, but other projects still had a way of creeping in and reducing time spent updating these influencers. But that all changed the first time one of Calico’s prospective customers said “I heard about you from an analyst.” From there, the company renewed their commitment to keeping analysts up to date on their story.
Our
Results
Calico Energy is now dedicated to briefing analysts
every 6-12 months, so the company is fresh in their
mind when writing reports, talking with customers
and blogging. To date, Calico has been included in
countless reports and been introduced to new
customers by a number analysts. Analysts have also
covered Calico in their blogs, which unlike pay-for
reports, are widely accessible by anyone.
There have also been some unexpected benefits along
the way. During a routine phone briefing, Jesse
Berst, Chief Analyst at Global Smart Energy, said
something that would change the course of Calico’s
history forever. He said the solution that Calico
was offering was so different from the rest of the
industry, a new market segment was warranted.
“While isolated capabilities of [Calico’s] solution
have previously been available in other products,
the combination of these elements in one holistic
platform clearly defines a new and promising market
segment,” Berst said. Soon after, Calico separated
their business from the competition by defining a
new market space – of which they are the first and
only player.
Calico’s network of analyst firms includes:
Aberdeen Group
ABI Research
Chartwell, Inc.
GreenTechMedia Research
IDC Energy Insights
Parks Associates
Pike Research
Gartner
Global Smart Energy
Verdantix
Using Creative Design to Support the Sales Process
About Vieosoft
Vieosoft helps healthcare payors and providers to seamlessly coordinate patient care across diverse organizational and IT system boundaries. The company’s proven software presents a cohesive, global view of patient data, enabling payers and providers to synchronize, control, understand, and optimize both provider delivery and patient outcomes.
The Challenge
Vieosoft was launching with a mission, a market and a solution, and their sales team needed a tight piece of marketing collateral to support their outreach and business development efforts.
The
Result
We quickly dove into the company's offering to
tease out the key messages, then created an
oversized brochure that worked as well on screen as
on desk. White space dramatizes the confident
presentation and intriguing dimensional glass art
echoes the Vieosoft logo — and the science of
health care itself.
Helping Customers Understand Complex Topics
About IID
IID (Internet Identity) has been providing technology and services that secure the Internet presence for an organization and its extended enterprise since the company was founded in 1996. It recently started delivering the industry’s first and only solution for detecting, diagnosing and mitigating domain name system (DNS) security and configuration issues for an organization and its extended enterprise. IID also provides anti-phishing, malware and brand security solutions for many of today’s leading financial service firms, e-commerce, social networking and ISP companies, and more.
The Challenge
Internet Identity grew from anti-phishing security — a relatively simple concept — to full DNS and BGP protection for the extended enterprise. Along the way, IID discovered their customers didn’t fully understand the need for protection since they didn’t fully understand how DNS and BGP made their organizations vulnerable.
Our
Results
As part of a fully integrated PR and marketing
campaign, VOXUS created a short film that lays out
the threat and needed solution, along with a series
of integrated sales sheets that drive home the
message for each product. To add impact, a direct
mail campaign delivers art posters to select target
prospects.
Creating a Brand that Appeals to Sophisticated Customers
About Calico Energy
Calico Energy provides a unified operations center for utilities and power providers that connects disparate data, devices, software engines and applications. Through centralized reporting and powerful analytics, this “hub” enables intelligent decision making – as well as control of targeted energy resources and grid assets. Utilities across North America are rolling out Calico’s unique solution to power their smart grid programs.
The Challenge
Calico Energy had outgrown its startup branding (left image, below) and needed a new look and feel (right) that better reflected the sophistication and complexity of its solutions for the energy industry.
Our Results
As part of an integrated PR and
branding program, we streamlined the logo and
developed a contemporary, active brand complete
with a library of stylish imagery, full usage
guidelines and a completely new
website.
Non-traditional product launch outreach gains major ink
AccessLine Communications
AccessLine Communications provides hosted voice services for the business market nationwide. The company’s turnkey VoIP service is easy to implement, cost effective, and delivers a complete range of powerful features. With a customer base of more than 100,000 business users, AccessLine provides unprecedented application quality, functionality and customer support. AccessLine recently won the “Product of the Year” award from Internet Telephony Magazine, Small Business Computing’s Excellence in Technology Award, the “Pulver100” Award for top VoIP growth companies and the “Red Herring 100” award for the best 100 private companies in America. AccessLine partners with both agents and resellers to rapidly enter the voice market. For more information, please visit www.accessline.com.
The Challenge
AccessLine’s SmartVoice Service for business is marketed to the small- to medium-size business owner at a national level through direct sales and an active reseller channel. Instead of introducing the service through a single product launch across the U.S., AccessLine chose to announce it regionally as local channel partners were identified. This presented a significant opportunity for additional publicity if local resources could be identified and tapped.
Our Results
VOXUS was able to execute a rolling publicity plan directly tied to each region – yet which produced results on a national level. In addition to gaining coverage in local publications such as the Charlotte (NC) Observer and the Phoenix Business Journal, VOXUS obtained multiple stories in industry-wide publications such as Phone+, XCHANGE and Light Reading. The agency also generated sales leads for regional resellers through contributed articles in local professional organization newsletters for the Atlanta Commercial Board of Realtors, the International Facility Management Association (Seattle Chapter) and the Austin (TX) Chamber of Commerce, to name a few.
VOXUS Accelerates Nextrials Award Program; Wins 75% of Submitted Awards in 2007
Nextrials, Inc.
Founded by pharmaceutical researchers in 1999, Nextrials’ award-winning Electronic Data Capture solution, Prism, has been used at more than 1,000 research sites to streamline clinical trials. The company is headquartered in the San Francisco Bay area.
The Challenge
How do you take a modest PR budget and get national press, as well as a significant boost in visibility with customers and partners? For Nextrials, a young California-based startup aimed at solving pharmaceutical and biotechnology companies’ clinical trials data and system management needs, the answer included an aggressive award program as part of its ongoing public relations efforts.
VOXUS suggested competing for awards sponsored by organizations and publications that matched Nextrials’ diverse audiences. The PR team crafted award submissions that spotlighted the company’s business practices, flagship product, groundbreaking technology and talented staff. When a submission was selected for further consideration or an award, Nextrials then issued a press release and VOXUS wrote introductions for electronic news blasts to internal mail lists of customers, partners, investors, analysts and other industry luminaries.
Our Results
In 2007, the awards submittal program generated a success rate of 75 percent. Of particular note is the selection of Nextrials’ co-founder, Robert Lyons, for 2007 InfoWorld Top 25 CTOs, placing Nextrials in the company of companies such as Tellabs and Motorola.
Nextrials’ Representative Awards:
-AlwaysOn 100 (2007)
-Bio-IT WORLD 50 (2006)
-Bio-IT WORLD’s Champions 2.0 (2007)
-Hot Companies 2008 (finalist; award winners TBA)
-Inc. 5000 (2007)
-InfoWorld’s Top 25 CTOs (2007)
-PharmaVOICE 100 (2005, 2006, 2007)
-Red Herring 100 (2006)
-Society of Clinical Data Management’s Data Driven Innovation Awards (runner up) (2007)
Quote:
"When VOXUS recommended that we intensively apply for company and product awards, I was a little skeptical that a small company such as Nextrials could successfully compete on a national level with much larger enterprises. It's been a pleasant surprise that, thanks to the submittals written by our PR team, Nextrials has grabbed the attention of organizations such as InfoWorld and Red Herring. These guys rock."
James Rogers
CEO and co-founder
Nextrials
Tradeshow Bliss: VOXUS Helps Emerging Wireless Company Rise Above Noise at CTIA
Formotus, Inc.
Formotus, Inc. is the first company to provide fast, easy mobile access to business data. The company’s innovative software + services model allows organizations to quickly generate and deploy business applications over-the-air (OTA) to Microsoft Windows Mobile® devices, all without writing a single line of code. Formotus was named “Wireless Company to Watch” by Network World in 2007 and received the Bright Star Award from Mobile Village. For more information, please visit www.formotus.com.
The Challenge
Formotus decided to launch the company and its ground-breaking click-and-deploy mobile application solution at CTIA, one of the world’s largest wireless trade shows. With more than 300 exhibitors, Formotus needed a strong PR strategy that would enable them to rise above the other vendor noise created at the show and pique the interest of the press community.
Our Results
To introduce Formotus’ breakthrough approach to deploying mobile applications, VOXUS secured a speaking opportunity at the SmartPhone Summit, a targeted, pre-CTIA conference aimed at IT managers, C-level executives and other decision makers. Weeks in advance of the conference, VOXUS arranged more than 15 phone pre-briefings with key editors and analysts. The briefings, completed before the distractions of CTIA, helped Formotus gain more than 20 articles in target publications along with dozens of other news postings. Articles include:
- Network World, “Windows Phone Users Get New Data Access Option: Start-up Formotus Powers Mobile Data Collection and Access”
- Network Computing, “Formotus Lets Anyone Deploy Smartphone Apps”
- Redmond Developer News, “eforms for the Road: Formotus Inc. Creates SaaS Solution for Fast Application Deployment to Mobile Devices”
- Seattle Times, “Business Forms are Made Portable”
Case Studies Drive the Business Benefit Message for PathGuide Technologies
PathGuide Technologies
PathGuide Technologies, Inc., a privately held company founded in 1989, is a leading provider of warehouse management solutions for wholesale and industrial distributors across North America. PathGuide’s software and services help suppliers increase productivity and order accuracy, improve customer service and lower labor costs, ultimately driving greater profitability.
The Challenge
PathGuide targets small and midsized distributors, many of whom still use manual paper-based systems to manage warehouse operations. PathGuide needed a PR program that would effectively reach a targeted industry with a clearly communicated message about customer benefits. And because PathGuide was relatively unknown within the broader logistics industry, the company needed to bring credibility to its message.
With a long list of extremely happy customers, VOXUS recommended a case study program for PathGuide. While news would remain an important element of the overall PR strategy, case studies would most clearly and credibly communicate to customer prospects the business benefits of PathGuide’s warehouse management system.
Our Results
During the case study campaign, VOXUS developed and placed case studies with targeted industry publications, resulting in significant traffic increases to the PathGuide website, as well as new business development opportunities. Some of the coverage results included:
• A case study feature story in the January/February 1007 issue of Progressive Distributor titled “Pickin’ and grinnin’ - Pick productivity at C.C. Dickson Co. jumped 340 percent with a warehouse management system”
• A case study story in the October 2007 issue of Inbound Logistics titled “Creating Calm from Chaos - By automating and reorganizing its warehouse, Red-L Distributors cuts costs and creates a cleaner, safer, less frantic work environment”
• A lengthy case study in the August 25, 2007 issue of Modern Distribution Management titled “Weighing the Cost of a WMS”
• An August 2008 customer Q&A between McLendon Hardware and IncTechnology.com "Tech Talk: Warehouse Management System Aids Hardware Firm"
• A July 2008 case study feature story (and award) from Global Logistics & Supply Chain Strategies "Tile City Says Good-bye to Paper with Latitude WMS"
In addition to the placement of case studies with industry publications, PathGuide also effectively leveraged the case studies via an email newsletter program to customer prospects.
“You guys really get this high tech stuff – so many PR agencies don't. It's refreshing, it saves us time, and it reminds us that we have a reliable partner to represent and support our company.”
Eric Allais
CEO
PathGuide Technologies
VOXUS Works with Ortiva to Introduce Predictable Mobile Video to the Market
Ortiva Wireless
Ortiva Wireless offers the industry's only commercial solution for proactive management of mobile video, allowing mobile network operators to dramatically improve control, quality and efficiency of
rich media content delivery. The company’s Media Streamer platform extends multimedia service reach, increases network efficiency and improves video coverage density. Ortiva was named a finalist in the prestigious Red Herring 100 and CONNECT Mobile Innovation Awards. For more information, please visit www.ortivawireless.com.
The Challenge
Editorial coverage of the mobile video market in the first half of 2007 was frequently confined to the industry’s first providers and deployments. To gain mindshare with the press, Ortiva needed to gain recognition for significantly improving upon these providers’ legacy approaches. Leveraging Ortiva’s milestone $15 million funding announcement, the company wanted to highlight the quality of its investors, value to customers, and overall product uniqueness in a “full-court press” with the media. Ortiva believed that increased mindshare with the media would help position the company as provider of the industry’s next-generation of mobile video delivery solutions.
Our Results
After conducting a widespread outreach effort with business, financial, trade and IT publications, VOXUS secured more than a dozen briefings for Ortiva. As a result, more than 65 news and other news related postings occurred. Articles include:
- Red Herring, “Ortiva Dials in $15M
- Light Reading, “Comcast Leads Ortiva Funding”
- Daily Deal, “Comcast Leads New Round for Ortiva Wireless”
- Dow Jones VentureWire, “Ortiva Brings in $15M Series B Led by Comcast”
- MarketWatch, “Ortiva Wireless Wins $15M Venture Round with Comcast”
- Telecommunications, “Ortiva Gets $15M Cash Infusion”
VOXUS Slashes AirMagnet’s PR Program Costs; Still Dramatically Outperforms Old Agency
AirMagnet
AirMagnet Inc. is the leader in security, performance and compliance solutions for wireless LANs. The company's innovative products include AirMagnet Enterprise, the leading 24x7 WLAN security and performance management solution, and AirMagnet Laptop Analyzer – which is recognized as the “de facto tool for wireless LAN troubleshooting and analysis.” Other AirMagnet products provide WLAN site survey and design, RF interference detection, remote diagnostics, and the world’s first voice over Wi-Fi analysis solution. AirMagnet has more than 6,000 customers worldwide, including 75 of the Fortune 100.
The Challenge
AirMagnet had been using a large, well-known agency for all of its public relations activities. In the later part of 2006 and early in 2007, the company’s coverage had fallen off dramatically. AirMagnet practically invented wireless IDS and the tools for analysis and management of VoWi-Fi. Over a period of roughly 6 months, they had lost their position as a thought leader in the space and competitors were stealing their headlines. The company was spending between $15k-$20k a month on its PR program and finally decided that it was time for a change. They decided to put the program up for review.
AirMagnet wanted to maintain a comprehensive program, but have the flexibility to focus in on different key areas of the business month in and month out. They wanted a PR agency that could quickly understand the overall technology and jump from product set to product set, pitching a variety of different stories and news to different vertical markets. They also wanted advice on how to craft a better message for their audience and how to clarify the product and corporate positioning.
Our Results
VOXUS worked closely with the AirMagnet marketing team to restructure AirMagnet’s PR program:
Focused the message and got back to basics. AirMagnet’s core messages had become diluted; the company was trying to appeal to too many different audiences. VOXUS went back to what made them successful and honed the message to align with core markets.
Trimmed the fat. The new “back to basics” approach would allow AirMagnet to cut out a variety of useless, dead-end activities. The old agency took a shotgun approach to media relations which weakened the overall message and drove up budget costs. Voxus built the new program with an emphasis on awards and speaking, a focus on key analysts and a news schedule that would ensure a pipeline from which to work.
Went vertical and compartmentalized. Because the company has a variety of wireless products that cover several focus areas – including security, management, analysis, survey, etc. – the team broke down each product and identified the audiences that would be most lucrative. News and outreach were tailored to focus on specific industry players and publications, instead of a massive blast.
Slashed the budget. The new messages and elimination of unnecessary program elements allowed the company to cut the monthly cost by more than 50 percent while significantly improving overall results.
Our results over the past 8 months have dramatically surpassed the old program:
- Six industry awards, including Best of Interop, TMCLabs Innovation Award and SC Magazine “Recommended” Award.
- Approximately 141 feature and news articles in outlets such as Network World, InformationWeek, Vertical System Reseller, Telephony, SearchSecurity, Info Security Magazine, Washington Technology, Network Computing, RF Design and more.
- More than 550 press release postings on sites like Market Watch, Wireless Advisor, Smart Money, CNET, Forbes, Yahoo Finance, and more.
- Drafting and promotion of more than 33 press releases.
VOXUS Launches Cleantech Sensation, M2E Power
M2E Power
M2E Power, Inc. is commercializing a renewable energy platform called “M2E” ---- motion to energy. It will free mobile electronic device users from the need to regularly recharge or replace batteries. The company’s patent-pending technology taps the kinetic energy of everyday human or vehicle motion to continuously generate and store power in mobile devices – from night vision goggles to cells phones and MP3 players – thereby saving electricity, eliminating waste and increasing everyday usability.
The Challenge
When VOXUS partnered with M2E Power, the company was in early-stage stealth mode. They wanted to leverage an upcoming funding announcement to unveil M2E Power to the world. Due to the sensitive nature of the technology, they did not want to provide specific product details to press. To complicate issues, M2E had virtually no corporate collateral. The team at VOXUS worked with M2E to generate corporate and product messaging, and create marketing and media collateral for the launch. This information would be key to the success of the media outreach. The message was extremely compelling – but if not presented properly, could be overlooked by press.
The client’s objective was simple – following the announcement, M2E wanted to get contacted by high-ranking armed forces officials and executives at large mobile device manufacturers. To accomplish that, M2E would need to be covered by a broad range of diverse media outlets. The crossover of topics – including mobile devices, cleantech, battery power and more – presented a complicated media landscape. The goal was to conduct a series of media briefings with venture capital, business and cleantech publications, and push the collateral hard through back channels for quick publication.
Our Results
In under 30 days, VOXUS worked with M2E Power to help create all corporate collateral, including messaging, backgrounder, FAQ, press releases, website content, boilerplates, executive materials and more. The team also served as the central management hub for all documents and coordinated with investors and contractors. Finally, the team arranged a series of briefings with both industry analysts and business, cleantech, trade and local news media. And the news stuck a chord with outlets around the world.
Following its funding announcement, M2E Power was contacted by the U.S. Army. The company was also contacted by executives at Motorola and Nokia. In addition, to date, VOXUS has secured coverage for M2E in more than 200 outlets around the world including:
• CNET, “Start-up makes electric power from motion”
• Cleantech, “M2E captures $8 with kinetic energy”
• Red Herring, “M2E Power Gets $8M Jolt”
• Engadget, “M2E Power turns movement into electricity”
• Green Tech Media, “Walk, Talk and Make Energy”
• Puget Sound Business Journal, “Human powered devices?”
• Nano Science and Technology Institute, “M2E Power, Inc. Announces Revolutionary New Energy Generation Technology”
• Seattle PI, “M2E Working to Turn Motion into Energy Source”
• VentureWire, “M2E gets $8M to Bring Kinetic Energy to Military”
• Wireless Week, “Powering Phones with Motion”
• Military.com, “Better Battery Breakthrough?”
• New York Times, “M2E Power Recharges with $8 Million”
• VentureDeal, “M2E Power Nets $8M”
• ZDNet, “Mobiles to get motion-charged batteries”
• Wall Street Journal, “What’s New: M2E Power gets $8M”
• MIT’s Technology Review, “Harnessing Kinetic Energy”
• BioDiesel Now, “State by State New Energy Deals”
Quote:
“High Tech start-ups have specific PR needs and VOXUS provided amazing expertise in this area. We are so glad we didn't go with a huge PR firm, since VOXUS was able to deliver outstanding results tailored to our needs.”
Regan Rowe
Licensing and Business Development Director
M2E Power
Exceptional Coverage is Frosting on the Cake
Sandlot Games
Sandlot Games is a leading developer and publisher of casual and family-friendly games, with a captivating portfolio of popular game titles and franchises. Boasting such titles as Cake Mania, Super Granny, Westward and Tradewinds, the company creates some of the most beloved and best-selling casual game titles on the market.
The Challenge
When Sandlot Games released Cake Mania, a bakery-themed game in 2006, it quickly skyrocketed to become the most popular casual game of 2006 with accolades such as Yahoo’s Casual Video Game of the Year and the best selling casual video game of the year. With Cake Mania 2 being released in late summer 2007, Sandlot Games looked to VOXUS to create a media buzz and secure top tier press coverage, building upon the success of the original game.
While excitement and hope for a possible Cake Mania sequel began to grow among fans, VOXUS devised a plan to capitalize on the growing anticipation and give the debut of Cake Mania 2 the most bang for Sandlot’s buck. VOXUS approached the game launch from all angles, including outreach to gaming press, consumer press, radio, blogs, and a Cake Box press kit, handcrafted in the VOXUS offices.
Our Results
Following the release of the game, VOXUS had secured numerous top tier articles and a hundreds of other interviews, reviews and posts. Some of the key wins include:
• Seattle Times article on July 16, 2007, titled “Nothing Casual about this Game.”
• Feature on MSNBC, titled “Sick of crunch? Try a career in casual,” September 6, 2007
• Eastside Business Journal article titled “Sandlot Games Set to Launch Cake Mania 2,” from July 17, 2007.
• “Mixing big business with Casual Games,” in the Seattle Post Intelligencer, July 17, 2007.
• Podcast with CEO on iGameRadio, July 2007.
• Radio spot on Evolution Gamer with Dave Carson
In addition to key coverage, VOXUS arranged media briefings with outlets such as the Puget Sound Business Journal, Parks and Associates, Red Herring, Washington CEO and others. Sandlot Games was also featured on a number of radio programs, including Into Tomorrow, KPLU (NPR) and 710 KIRO.
CEO Spotlight Radio Clip
“With so much anticipation for Cake Mania’s sequel, we really needed to come out full force with the launch and create the strongest coverage for it of any game we’ve ever released. VOXUS took the reigns and went above and beyond our expectations. They created the kind of buzz companies like us dream of.”
Daniel Bernstein
Founder and CEO
Sandlot Games
New B2C Start-Up CozyBug Makes its Debut Splash
CozyBug
CozyBug is an online marketplace offering consumers and businesses an easier, safer way to buy and sell locally with zero shipping fees. CozyBug offers low-cost classified advertising and is ideal for sellers with items that are too large to ship, or for shoppers that prefer to examine an item in-person in addition to viewing it online. CozyBug launched its online marketplace in July 2007.
The Challenge
CozyBug CEO David Cantu was interested in generating some excitement and attention for the formal debut of CozyBug’s website. With CozyBug’s limited resources for public relations, VOXUS recommended PR efforts focus primarily on blogs as a way to reach early adopters and drive online traffic. VOXUS also recommended pursuing targets in the Seattle region, headquarters for CozyBug.
Because the site was new, there were relatively few users at the time of launch. Fortunately, CozyBug was in a hot category with an interesting niche, and it could leverage the favored “David and Goliath” angle of small start-up taking on established competitors such as eBay and Craigslist. CozyBug also leveraged momentum by issuing a follow-up announcement regarding its Facebook application.
Our Results
VOXUS conducted focused, aggressive outreach to key print and online targets resulting in coverage that significantly spiked site traffic and spurred business development opportunities. Some of the coverage results included:
- Into Tomorrow with Dave Graveline, a 60-second radio segment
- Mashable, "BlastMy Music & Cozybug Facebook Applications"
- Northwest Innovation, "Interview with David Cantu, CozyBug.com"
- Puget Sound Business Journal, "Want to sell that beer-can collection? Click here"
- TechCrunch, "CozyBug: The eBay for Big Stuff"
- Seattle Post Intelligencer, "Angry eBay sellers call for boycott"
Channel Victory: VOXUS Helps Mobile Device Management Company Promote Partner Wins
Perlego Systems
Perlego Systems, Inc. provides end-to-end mobile device lifecycle management solutions that allow enterprises, resellers and device manufacturers to effectively manage deployed smart wireless devices, regardless of platform or carrier. The company’s Horizons™ mobile device lifecycle management suite leverages a software-as-a-service (SaaS) architecture and over-the-air (OTA) technology to make it easy for businesses to perform critical management processes, such as update installed software and issue patches. With Horizons, administrators can restore, disable and back up devices to meet security requirements without sacrificing user convenience.
The Challenge
In order to expand its revenue channels, Perlego began aggressively recruiting reseller partners in the U.S. and EMEA. To promote Perlego’s increased market access and further maximize revenue opportunities, the company wanted to highlight its new channel partners with key influencers across the globe. To achieve this aim, VOXUS worked with Perlego to handpick eight U.S. and international partners to announce over a six-month period. With a strategic series of releases, Perlego would be able to instill in the media the value and increased availability of its solution AND its commitment to helping partners succeed in their respective markets, while simultaneously helping to drive revenue.
Our Results
Leveraging a series of targeted press releases, VOXUS secured briefings with outlets such as Network Computing, eWeek and Gartner. As a result, nearly 100 article placements and news postings were generated on Perlego’s global partner successes. In addition, Perlego solidified long-lasting relationships with key media and analysts. Articles include:
- DM Europe, "Perlego Partners with @biz.mobi for Support Services"
- Northwest Innovation, "Perlego Teams with Swedish Firm to Woo Euro Market"
- TMCNet, "Perlego, implement.com Sign Microsoft Exchange Deal"
- TelecomPaper, "Perlego Teams with @biz.mobi to Expand Support Network"
- TelecomWeb, "Perlego, implement.com Team for Mobile Enterprise Device Management"
VOXUS Builds Vertical Market Buzz for Publicly Traded Company
SARS Corp.
SARS (Secure Asset Reporting Services) tracks fixed and mobile assets such as aircraft, ships, vehicles and oil rigs around the world using satellite and terrestrial communications systems. The company then displays these asset locations through online maps.
Yukon Fuel, a tug and barge company in Alaska, initially launched the technology, then spun off the tracking unit in 2001 and called it SARS (long before the acronym became known for the illness "severe acute respiratory syndrome"). Six years later SARS completed a reverse merger to become publicly traded on the OTC Bulletin Board under the ticker symbol SARO.
The Challenge
SARS had been in business for several years, had a large base of customers, proven technology, but very little outside exposure. The goal for PR was to increase awareness with investors as well as customer prospects in key vertical markets heading into, during, and following the company’s reverse merger in 2007.
In order to maximize buzz, VOXUS recommended an emphasis on news, targeting vertical publications reaching the maritime/shipping, oil and gas, and transportation/logistics industries. VOXUS also recommended targeting business press in the Seattle area (headquarters for SARS) and financial publications. VOXUS worked closely with the executive team to identify and leverage significant milestones for the company including sales momentum, product line debuts, new funding, company acquisitions and partnerships.
Our Results
Using its “rifle shot” approach, VOXUS pursued an aggressive media relations campaign that delivered outstanding results. In Q4 ‘07 VOXUS secured 642 article placements and news postings for SARs. The company was highlighted in a wide range of international vertical publications from Cargo Security International (UK) to Scandinavian Oil Gas Magazine, to Derry Journal (Northern Ireland). A sample of articles include:
- Aircraft Maintenance Technology, “SARS Corp. and AeroMechanical Services to Offer Real-Time Flight Data Monitoring and Asset Tracking”
- Commercial Carrier Journal, “SARS announces new fleet tracking device”
- Fleet Owner, “Constant Contact”
- Geospatial Solutions, “SARS Announces Fleet Tracking Service”
- Offshore Engineer, “Asset tracking”
- Puget Sound Business Journal, “SARS Corp. closes on $13.3M in funding”
- SatNew.com, “SARS Gets SureLinx Certainty For Truckin' Trackin'”
- Seattle Times, “Bellevue-based SARS tracks what moves”
- Telematics Journal, “Rowan Expands Use of SARS Intelitrax”
- TransWorldNews, “Stocks to Watch in the New Year!”
VOXUS Gives D2 a Big Voice on a Budget
D2 Technologies
D2 is the market leader in software platforms that power IP (Internet Protocol) communications equipment. The company’s embedded VoIP (Voice Over Internet Protocol) software enables manufacturers to use leading communications hardware platforms and ICs (Integrated Circuits) to quickly and affordably deliver a broad range of communications devices, from terminals and network equipment to wireless IP phones. D2’s software, which processes billions of minutes per month across a wide variety of different types of devices, is setting the stage for the next generation of converged multimode IP handsets and terminal equipment.
The Challenge
D2 is one of the world leaders in developing multi-protocol communications solutions that enable hardware manufacturers to get new mobile devices to market on a quicker timeline. In fact, the company works with most of the major OEMs in Asia and many of the top semiconductor firms in North America. While mobile convergence software is a hot commodity within its small niche, the topic doesn’t attract wider interest by the media, even relevant trade publications, on a sustained level. A small, privately held company with a modest PR budget, D2 requires a proactive, creative PR program to attract attention and help validate the technology to customers.
Our Results
In order to maximize quality coverage within its PR budget, VOXUS recommended that D2 combine a contributed article campaign with outreach around product launches at trade shows. This delivered immediate coverage around breaking news but enabled D2 to maintain some visibility (at a thought-leadership level) within trade publications between exhibits and demonstrations.
"It's extremely cost effective to cluster our PR outreach around D2's trade show appearances, where we generally try to announce new products, product updates or partnerships. VOXUS has helped us achieve a great ROI on our PR investment by concentrating its efforts on speaker placements, show briefings and contributed articles that appear between exhibitions," said Doug Makishima, Vice President, Sales & Marketing, D2 Technologies.
Sample coverage:
eWeek
“Best Single Demo: D2”
VON Magazine
“D2 Unveils Embedded Mobile Convergence Software for Dual-Mode Phones”
Telephony
“CTIA: D2 Targets Android for Unified Communications”
Electronic Design
“D2 Debuts mCUE Support for Google’s Android”
EE Times Asia
“Guaranteed Quality in Voice Engine Design”
DSP DesignLine
“Tip: Implementing VoIP with Software Voice Engines”
FierceVoIP
“NewStep Gets Android”
Android Guys
“D2 Technologies Embedded Mobile Convergence Solution” (podcast)
TMC NET Unified Communications Blog
“Still Waiting for UC?”
The CipherLab Story Goes Global
CipherLab
CipherLab is a global leader in the design, manufacture and marketing of AIDC
(Automatic Identification and Data Capture/Collection) products and systems. The
company’s mobile computers and scanners are integrated into the networks of some of
the world's best known logistics, retail, distribution, government installations and
healthcare companies, helping them run more efficiently and effectively onsite and on the
road. Headquartered in Taipei, Taiwan with North American offices in Plano, Texas and
operations in EMEA, the Americas, Asia Pacific and China, CipherLab is publicly traded
on the Taiwan stock exchange (Taiwan OTC: 6160).
The Challenge
Business today knows few boundaries, especially for CipherLab, a globally recognized manufacturer of barcode scanners and mobile computers/terminals headquartered in Taiwan. Although VOXUS was initially tasked with developing a PR program for the Texas-based Americas division, the VOXUS team has been periodically offered the challenge of telling CipherLab’s stories around the world – despite differences in languages and time zones.
Our Results
VOXUS made an immediate impact by helping CipherLab’s worldwide marketing efforts through case studies and press releases announcing partnerships and customers. These appeared in international publications such as La Prenza (Mexico), Brazil Computer News, Airport Cities (Germany), IT Reseller (U.K.), Backbone Magazine and TechnoMontréal (Canada).
Additional results by region include:
Canada
- CipherLab Annonce une Entente de Distribution avec BlueStar Canada pour le Marché Canadien
Mexico
- Los Terminales Móviles CipherLab Controlan las Fresas de Red Blossom del Campo a la Mesa
- CipherLab Helps Pepsi Pop in Mexico
U.K.
- Ugo Foods Selects CipherLab to Serve Up the Pasta…Pronto
- Trakware and CipherLab Create Complete Mobile Data Capture Solution
- CipherLab Wins PayPoint Field Test, Replaces HHP for Retail Agents
- NISYST and CipherLab Offer Retailers Versatile Point-of-Sale System
- CipherLab Barcode Slot Readers Let Golfers Swipe and Swing
- CipherLab Terminals Give Automotive Shock Producer a Smoother Ride
- CipherLab and Britsoft Team Up to Offer Resellers Off-the-Shelf Barcode Systems
- Warehouse WiFi Solution Features CipherLab Terminals
Germany
- CipherLab and G-HANZ Form Strategic Alliance to Increase AIDC Market Share in Emerging Markets
Czech Republic
- CipherLab Barcode Scanners to Speed National Employment Application Processes in the Czech Republic
- CipherLab and CodeWare Connect Cabling Giant PRAKAB, Return €300,000 in Savings
Taiwan
- Bathroom Fixture Market Leader HCG Selects CipherLab for Better Warehouse Systems
Australia
- CipherLab and Supply Today Enable Surgical Supplier to Hit 99.4 Percent Accuracy
Recycling Article Content Helps Twisted Pair Gain Ink, while Saving Green
Twisted Pair Solutions
Twisted Pair Solutions is a pioneer in unified communications software built to open standards. The company’s award-winning WAVE software technology enables partners and customers to build and operate secure, highly scalable communications solutions in the world’s most demanding IT environments. Recognizing that the best approach to solving the complexities of communications interoperability is to use software to unify multiple, diverse communications technologies, WAVE is trusted when communications is absolutely indispensable. For more information, please visit www.twistpair.com.
The Challenge
Twisted Pair wanted to quickly raise its visibility with key verticals, such as aviation, government, energy and utility, while maintaining their exposure with traditional communications, IT and trade publications. To do this, Twisted Pair set a specific objective: leverage the company’s in-the-trenches customer experiences to place numerous contributed articles. The company also wanted to recycle previously drafted content as much as possible to save on article drafting costs.
Our Results
During the contributed article campaign, VOXUS secured contributed articles with a dozen publications spanning all of Twisted Pair’s vertical markets. Since Twisted Pair’s installation advice and best practices transcend vertical markets, VOXUS was able to re-purpose compelling content – drafted just once – in multiple publications. With these strategically placed articles, Twisted Pair further positioned itself as an authority and go-to vendor for unified communications in all of its target markets. Articles include:
• 9-1-1 Magazine, “Connecting Emergency Management”
• AeA Newsletter, “Delivering on the Promise of Fully Interoperable Unified Communications”
• Communications News, “Patients First: How a Growing Emergency Response Organization is Tackling Their Communications Scalability Issues”
• Ground Support Magazine, “Can You Hear Me Now?”
• Government Security News Magazine, “Success Story: OPSCAN”
• MissionCritical Communications Magazine, “Communications Interoperability: A Proven Strategy for Delivering Faster, More Reliable Emergency Care”
• Mobile Enterprise Magazine (2 articles), “Interoperable Communications: Connecting Public Safety Workers to Better Save Lives” and “Conquering the Communications Challenge and Driving Significant Safety and Business Benefits”
• Remote Magazine, “Truly Interoperable Communications: A Must-have Strategy for Remote Sites and Facilities”
• TelecomReseller, “Unlocking the Revenue Potential of Interoperable Communications”
• Utility Products Magazine (2 articles), “Conquering the Communications Challenge: Many Utility Operators Are Learning How Innovative Communications Software Can Drive Significant Safety and Business Benefits” and “Maintaining Communications During an Emergency”
High-Profile Coverage Spells Success for MOD Systems at CES
MOD Systems
MOD Systems enables retailers to deliver digital entertainment to consumers using interactive self-serve kiosks for downloading music and movies to portable devices and SD cards. MOD Systems’ growing entertainment catalog includes nearly 4,000 independent and major video titles, and nearly 4 million music tracks. The catalog is part of the MOD Retail Enterprise System which handles all aspects of securing, ingesting, and fulfilling digital content in retail stores. With digital distribution, retailers are empowered to fill customer needs at the point of sale while eliminating the need to order, stock, or return traditional pre-packaged media. To learn more, visit www.modsystems.com.
The Challenge
Following a $35 million investment from Toshiba, NCR and others in September 2008, MOD Systems wanted to keep their profile high through International CES 2009, the world’s largest consumer technology trade show. Demonstrating first-of-its-kind video downloads to SD cards, and announcing content deals with major U.S. studios Warner Brothers and Paramount Digital Entertainment, MOD Systems needed to make sure their news grabbed mindshare with key influencers. Bottom line, the company’s news had to reach targets despite the overwhelming distractions of a large tradeshow.
Our Results
To ensure MOD Systems’ company milestones received top billing at CES, VOXUS secured more than 20 press and analyst briefings both before and during CES. As part of the strategy, the pre-show phone briefings were geared toward building momentum that would carry the company’s marketing into and through the show. And these CES preview articles did just that, for example with a U.S. News & World Report piece that included MOD Systems on its list of “5 Tech-Gadgets Trends That Will Rock 2009.” In total, MOD Systems was featured in more than 35 articles in target publications such as the New York Times, Video Business, Home Media Magazine and dozens more. Some articles include:
• Philadelphia Daily News, “If I Ruled the (Music) World”
• U.S. News & World Report (3 articles), “Another Hit on Blu-ray: Toshiba Backs Movies on Memory Cards,” “Another Kiosk for Movies on Memory Cards” and “5 Tech-Gadget Trends That Will Rock 2009”
• New York Times, “MOD Systems Sees Video Delivery Via SD Cards”
• PC Magazine, “Movies, Coming Soon to an SD Memory Card Near You”
• PC World, “Toshiba Invokes SD Cards to Battle Blu-ray”
• Video Business (2 articles), “SD Cards to be One Focus at CES,” and “Warner, Paramount Put Titles on SD Cards”