Articles in 'Social Media'

7 cybersecurity reporters to follow on Twitter

At Voxus, we have a long list of cybersecurity clients, which means we’re plugged into reporters covering that industry. While Voxus lives and breathes what many cybersecurity reporters are writing about, to many it’s not an everyday occurrence. Some of the best ways to get familiar with what these reporters are writing and talking about is to listen to them on Twitter. So with the RSA Conference coming up next month — subjectively the most prominent cybersecurity event of the year — I thought now might be a better time …

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Facebook’s crowdsourcing is the next phase of its newsfeed facelift

In Facebook’s latest effort to throttle the deluge of misinformation plaguing its newsfeed, the tech titan has announced that it will seek counsel within its own community – by letting users determine and rank which news outlets are trustworthy. This announcement follows Mark Zuckerberg’s January 11 post, explaining the company’s plan to roll out major updates to the News Feed feature this year. Facebook is proclaiming its commitment to and focus on “making sure the time we all spend on Facebook is time well spent” in 2018 – a New …

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How to measure a social program without analysis paralysis

It’s the end of the year, and you have to present the results of your social media program to your bosses and/or the client. You pop open your social media manager or Twitter’s built-in analytics only to find that it tracks dozens of metrics, graphs and charts. It’s too much data – how can you, much less your client, make sense of it? No matter how good your program is, no one else will understand that fact if you can’t measure it properly. And without a clear picture of where …

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Question headlines: do they work?

Yes – you obviously clicked the link. In all seriousness, the answer is a little murky. There are some indicators that question headlines might entice a click, but there remains a lack of consensus about the tactic. As with any content strategy, uncovering what works best requires the process of testing and measuring. Then testing and measuring again… and once more. It’s a constant cycle. In this blog post, I sift through the evidence and provide ways to help you determine whether your content needs more questions. What does the research …

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Cam and the hot mic that turned nasty

spokesperson noun  spokes·per·son  \ ˈspōks-ˌpər-sᵊn \ Definition: a man or woman who speaks for or represents someone or something In this blog post, no one gets out alive. Earlier, Carolina Panther quarterback Cam Newton, aka Superman, stepped into ‘it’ during a live, post-game press conference-style interview with Jourdan Rodrigue of the Charlotte Observer, when she asked the following football question: “Cam, I know you take a lot of pride in seeing your receivers play well. Devin Funchess has seemed to really embrace the physicality of his routes and getting those extra yards. Does that give you …

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BOLD Camp for Women acts as an education accelerator

Event pairs UW Bothell students with female CEOs for mentorship, lessons We see the headlines almost daily now, even locally in Seattle, of women being taken advantage of in the workplace or not being treated fairly. The question is no longer whether or not this trend exists, but rather how to rectify it. Powerful women, such as Ariana Huffington, have taken on high-profile challenges to fight for equality in the workplace at companies like Uber, but I would argue it is the unknown soldiers, women such as Susan Fowler, who …

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How and why to ebook

Over the last few years, PR practitioners, at least the good ones, have stolen content production as a communications tactic from marketers. In the process, the PR industry may have ignored a salient point: creating compelling content is hard…and often expensive to produce. It should have set off alarms when marketers failed to put up a fight to defend their content territory. It didn’t, and now we own it, for good or bad. In our search for greater meaning regarding all things content, the Voxus PR team members often hold …

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Are you brainstorming for the sake of brainstorming?

In public relations, it can be easy to get lost in the block-and-tackle programmatic elements of the job; upcoming announcements, pitch schedules, endless award deadlines, reporting… the list goes on and on. It requires organization, attention to detail and discipline, as all of these things are essential when it comes to achieving results for clients. At Voxus, we try to inject originality into even the most basic PR and social activity; whenever possible, we also flex our creative muscles to come up with imaginative ideas for new PR and social media …

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Facebook just erased link preview editing, here’s what you can do

Last April, Facebook revealed that it would be removing the ability for users to edit link previews for pages – that includes images, texts and sub-headings. You might not know this if you aren’t already a Facebook page manager (or a page manager for Linkedin – the platform has the same functionality), but Facebook page managers have the ability to edit the images, text and subheadings within a link preview in a post. This functionality has been in existence almost as long as brand pages, so when it was announced …

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Social media lessons we can learn from Starbucks

A recent study by Social Media Today shows that users spend up to nine hours a day on social media platforms. NINE HOURS. That’s an hour more than the typical work day, two hours more than the average night’s sleep and enough time for a full-fledged Netflix binge. Nine hours may seem like a lifetime to the non-Millennials who don’t understand the art of the hashtag or appreciate a good selfie. However, companies around the world are capitalizing on those nine hours, and they’re the ones that are truly #winning. …

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