Articles in 'Social Media'

Targeted social campaign drives big results for Trade Up client program

Paid social media promotions is a powerful PR and marketing tool because it allows us to target a very specific audience with a very specific message. So when one of our clients came to us asking the best way to promote their new trade-in deal to a very narrow target audience online, we knew a paid social campaign was the way to go. Voxus designed a campaign that made maximum use of the client’s budget and reached the specific audience it wanted to target. AB testing, strong content and understanding …

+ read more

Social platforms move to curb fake news

The 2016 U.S. presidential election took many observers by storm. From the primaries to the general, surprises emerged that flipped many previously-held notions on their head – everything from proving that some previously crushing scandals wouldn’t have a great impact, to being able to widely win the popular vote but not the election, to the unreliability of polls as predictors. Another surprise was the propagation of fake news. Indeed, misinformation and hoaxes have spread more this election than others. Fanning the flames, these deceitful articles even went viral reaching broad …

+ read more

Have your moment in 2017: ⚡️ easily create Twitter Moments

Twitter Moments. You’ve probably seen them when browsing Twitter. They’re a curated version of a Twitter feed, and marked by the small lightning bolt icon at the top of your Twitter page. When you click on the lightning bolt, you’ll find aggregated, trending news stories curated by Twitter staffers. They are an easy-to-consume format for the latest news and the most popular tweets around the globe. Launched in 2015, Twitter Moments were originally only crafted by in-house Twitter staffers for trending news. But over a series of announcements, Twitter has changed …

+ read more

Live Tweeting during a webinar? Here’s how to analyze your results

So, you’ve done all the work ahead of time: nailed an excellent presenter, crossed the t’s and dotted the i’s in your beautiful PowerPoint deck, practiced boatloads of times and had a flawless webinar. You encouraged participants to submit their lessons learned and questions over Twitter, but now you’re wondering what did that really accomplish? What kind of social impact did it reach? Is it worth even doing again? You’re in luck, because you can easily analyze the magnitude and impact you made without any fancy or advanced analytics tools. With …

+ read more

LinkedIn conversion tracking is here! Get started in just 3 simple steps

LinkedIn is, hands down, the best platform to advertise and generate quality leads for B2B marketers. And it’s only getting better! Last month, LinkedIn launched conversion tracking that allows LinkedIn campaign managers to easily measure how many leads, sign-ups, content downloads or purchases, are coming from Sponsored Content. And you can get started in just three easy steps! Step 1: In LinkedIn Campaign Manager, your first step is to add the website URL that you would like to track. Step 2: Add the Insight Tag to every page on your …

+ read more

Why public relations isn’t dead

When writing this blog, I googled “Is PR Dead?” and was shocked to find so many articles claiming PR’s demise. But then, I googled “Why PR isn’t Dead,” and was amazed at how many articles claim it’s alive and well — phew, that was close.  So, after a little compare and contrast, I wanted to quickly share why PR is alive and well, and how it can deliver tremendous value to your business. Businesses consistently turn to online social media outlets, such as Twitter, Facebook, LinkedIn, Tumblr, etc., to get …

+ read more

How to conquer trade shows on Twitter

Trade shows are a great opportunity to boost your client’s visibility on social media as long as you prepare for it ahead of time. I’ve spent many a day helping clients at Mobile World Congress, RSA, Cisco Live or Black Hat by tweeting from Tacoma. The extra attention around these events is a great opportunity for social – here’s how to take maximum advantage of it. Plan ahead In my experience, you will get the best results during a trade show by posting a combination of prewritten, prescheduled content and …

+ read more

A quick guide to adulting on Snapchat

People seem to have strong reactions to Snapchat, love it, or just don’t get it.  Marketers and PR professionals can’t afford to just “not get” something. We need to be able to make informed recommendations to our clients, even when the work we do is B2B. Is there value to going where the post-millennial generation seems to hang out? Yes, because recent data indicates even the 35+ generation is picking up on the app. Rrcently Instagram launched its “stories” feature to compete with the wildly popular platform. Eventually, this may …

+ read more

You can now verify your Twitter account

That little blue badge of trust? Yes, now you don’t have to be among the upper echelon of top Twitter users and celebrities to get it. Until recently, there was no formal process for getting a Twitter account verified, and subsequently that authoritative little blue badge. It was something that happened behind closed doors, only when someone came along — and who Twitter deemed important enough — to earn the blue verified badge. Twitter shared a little about their decision to make this process public in a blog post announcement: Verified …

+ read more

Three challenges and a couple of triumphs of launching an enterprise app

You’ve likely seen the headlines. “Ding dong, the app is dead” or “Life and Death in the App Store.” Last year, Forrester even warned companies, “Your Customers Will Not Download Your App.” But there are still GREAT app ideas out there. We’re lucky enough to work with companies, a lot of them start-ups, with some of those terrific ideas every day, but there are obviously some big, interesting challenges to overcome. One great example of that work was with Kast, the first free mobile video app designed specifically for businesses …

+ read more