Articles in 'Social Media'

A (Social Media) Star is Born: How to Take Advantage of a Viral Moment

All companies dream of having a viral moment- after all, it can take them from relative obscurity to the national spotlight. But what happens when that viral moment is unplanned, and occurs in a matter of hours? Last week, Washington D.C.-based pizza chain &Pizza found themselves in this exact position. A CBS News crew filming in the U.S. Capitol accidentally caught an unaware Georgetown University student digging into their pizza in the background of a shot. However, instead of panicking &Pizza took the opportunity and ran with it, leveraging their …

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Fighting fake news – using traditional media to legitimize social

It may seem like a “duh” moment for most brands, but legitimizing posts is an essential element to any social media program. Given the abundance of fake news, the use of recognized traditional media outlets covering a brand posted on social media can be one of the best ways for it to appear legitimate. Case in point: Voxus client Agero. In 2016, it was developing a breakthrough analytics platform for its business customers that captured detailed driving data directly from a smartphone app. However, Agero needed a proof of concept. …

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Performance anxiety? Top questions to ask when your paid social campaign fails to take off

When you’re in the middle of a paid social media campaign, the pressure is on. Whether you’re looking to increase the company’s social presence or gather sales leads, there always needs to be a specific objective to take advantage of paid opportunities on LinkedIn, Facebook, Twitter and other platforms. The problem is, sometimes you don’t get the results that you’re really looking for. Voxus has plenty of experience in social media, but we also recognize that not every campaign performs as well as expected. That’s why we never set up …

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Twitter and Facebook offer more advertising transparency to consumers

In recent weeks both Facebook and Twitter unveiled new tools that will reveal ads running from any given advertising account on their respective platform. For many years Twitter and Facebook have been running ad programs freely, and without oversight from consumers. But during the 2016 presidential election and its aftermath, it became clear that more was needed to hold both platforms and brands more accountable. So each platform has individually launched new ways to see what ads are currently being run from any specific account. Twitter: Twitter launched the Ads …

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Is Snapchat dead?

When’s the last time you used the dog filter, a special effect on Snapchat? What with the frustrating UI/UX redesign, the introduction of Instagram stories and decreasing number of users, it seems as if Snapchat going to take its last breath. Most users have moved past the redesign mayhem of last February, but moving on doesn’t mean they have forgotten about it. Users lost respect and love for the Snapchat brand. Snapchat’s refusal to address a petition and the thousands of tweets complaining about the app’s user experience and navigation …

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4 reasons MoviePass fails at social media

MoviePass seemed too good to be true, with an unlimited plan allowing one movie a day for $9.95 a month. Although the deal was real, the company ran into financial problems and there are complications that come with MoviePass. The problems subscribers face include continuous alteration of payment plans, verification of tickets, app failure, peak pricing, optional movie upgrades, and to top it all off, HORRIBLE customer service on social media channels. Here’s a look at what’s hurting MoviePass from gaining and keeping subscribers, from a social media perspective: If …

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50 B2B social media ideas to freshen up your feed

Coming up with content ideas for social media isn’t always easy. While some weeks you may be flooded with product announcements and delightfully relevant gifs to post, other weeks you are left feeling like every idea is a stretch. If you are heading into what you know will be a dreadfully light content week, then check out this list of 50 content ideas. Company updates Your followers are interested in what’s going on with your company – that’s why they followed you. If you have anything new on the horizon …

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Where did the Twitter verification form go?

It seems like just yesterday that Twitter announced a process for requesting Twitter handle verification. And just as quickly as it came, it is already gone. Quietly–and seemingly in the dark of night–Twitter revoked the ability to request that your account be verified with a simple tweet: https://twitter.com/verified/status/968243242184491008 Why on earth would they take away the little hope we had of eventually becoming verified? Well, I have a couple theories. But first it requires a little background information. And also, not all is lost. Stay tuned until the end to …

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7 cybersecurity reporters to follow on Twitter

At Voxus, we have a long list of cybersecurity clients, which means we’re plugged into reporters covering that industry. While Voxus lives and breathes what many cybersecurity reporters are writing about, to many it’s not an everyday occurrence. Some of the best ways to get familiar with what these reporters are writing and talking about is to listen to them on Twitter. So with the RSA Conference coming up next month — subjectively the most prominent cybersecurity event of the year — I thought now might be a better time …

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Facebook’s crowdsourcing is the next phase of its newsfeed facelift

In Facebook’s latest effort to throttle the deluge of misinformation plaguing its newsfeed, the tech titan has announced that it will seek counsel within its own community – by letting users determine and rank which news outlets are trustworthy. This announcement follows Mark Zuckerberg’s January 11 post, explaining the company’s plan to roll out major updates to the News Feed feature this year. Facebook is proclaiming its commitment to and focus on “making sure the time we all spend on Facebook is time well spent” in 2018 – a New …

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