Articles in 'Social Media'

How to avoid embarrassment from hashtag fails

At Voxus, we handle all kinds of projects for our clients’ social media accounts and are often asked to help plan and launch social media campaigns. One of the most important elements of a social media campaign? The hashtag. But how do you pick the right one? Can you pick a wrong hashtag? Luckily, there’s an answer to both of these questions. Follow these tips and you’ll avoid being on the top of the hashtag fails list for 2017. How to pick the right hashtag Know your audience Making sure you …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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Help! LinkedIn’s new company page is messing up my social!

LinkedIn recently introduced a slick new interface for personal accounts and company pages. As nice as the new, mobile-influenced design looks, it comes with its own set of problems. A few days ago, I pulled up my client’s LinkedIn page (which I manage) to see this: Not good! It turns out LinkedIn’s update got stricter with its image requirements and that was making my client’s posts look bad. When you put a link into a LinkedIn post, LinkedIn automatically creates a link preview using whatever image is available on that …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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Targeted social campaign drives big results for Trade Up client program

Paid social media promotions is a powerful PR and marketing tool because it allows us to target a very specific audience with a very specific message. So when one of our clients came to us asking the best way to promote their new trade-in deal to a very narrow target audience online, we knew a paid social campaign was the way to go. Voxus designed a campaign that made maximum use of the client’s budget and reached the specific audience it wanted to target. AB testing, strong content and understanding …

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Social platforms move to curb fake news

The 2016 U.S. presidential election took many observers by storm. From the primaries to the general, surprises emerged that flipped many previously-held notions on their head – everything from proving that some previously crushing scandals wouldn’t have a great impact, to being able to widely win the popular vote but not the election, to the unreliability of polls as predictors. Another surprise was the propagation of fake news. Indeed, misinformation and hoaxes have spread more this election than others. Fanning the flames, these deceitful articles even went viral reaching broad …

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Have your moment in 2017: ⚡️ easily create Twitter Moments

Twitter Moments. You’ve probably seen them when browsing Twitter. They’re a curated version of a Twitter feed, and marked by the small lightning bolt icon at the top of your Twitter page. When you click on the lightning bolt, you’ll find aggregated, trending news stories curated by Twitter staffers. They are an easy-to-consume format for the latest news and the most popular tweets around the globe. Launched in 2015, Twitter Moments were originally only crafted by in-house Twitter staffers for trending news. But over a series of announcements, Twitter has changed …

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Live Tweeting during a webinar? Here’s how to analyze your results

So, you’ve done all the work ahead of time: nailed an excellent presenter, crossed the t’s and dotted the i’s in your beautiful PowerPoint deck, practiced boatloads of times and had a flawless webinar. You encouraged participants to submit their lessons learned and questions over Twitter, but now you’re wondering what did that really accomplish? What kind of social impact did it reach? Is it worth even doing again? You’re in luck, because you can easily analyze the magnitude and impact you made without any fancy or advanced analytics tools. With …

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LinkedIn conversion tracking is here! Get started in just 3 simple steps

LinkedIn is, hands down, the best platform to advertise and generate quality leads for B2B marketers. And it’s only getting better! Last month, LinkedIn launched conversion tracking that allows LinkedIn campaign managers to easily measure how many leads, sign-ups, content downloads or purchases, are coming from Sponsored Content. And you can get started in just three easy steps! Step 1: In LinkedIn Campaign Manager, your first step is to add the website URL that you would like to track. Step 2: Add the Insight Tag to every page on your …

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Why public relations isn’t dead

When writing this blog, I googled “Is PR Dead?” and was shocked to find so many articles claiming PR’s demise. But then, I googled “Why PR isn’t Dead,” and was amazed at how many articles claim it’s alive and well — phew, that was close.  So, after a little compare and contrast, I wanted to quickly share why PR is alive and well, and how it can deliver tremendous value to your business. Businesses consistently turn to online social media outlets, such as Twitter, Facebook, LinkedIn, Tumblr, etc., to get …

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