Articles in 'Social Media'

Cam and the hot mic that turned nasty

spokesperson noun  spokes·per·son  \ ˈspōks-ˌpər-sᵊn \ Definition: a man or woman who speaks for or represents someone or something In this blog post, no one gets out alive. Earlier, Carolina Panther quarterback Cam Newton, aka Superman, stepped into ‘it’ during a live, post-game press conference-style interview with Jourdan Rodrigue of the Charlotte Observer, when she asked the following football question: “Cam, I know you take a lot of pride in seeing your receivers play well. Devin Funchess has seemed to really embrace the physicality of his routes and getting those extra yards. Does that give you …

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BOLD Camp for Women acts as an education accelerator

Event pairs UW Bothell students with female CEOs for mentorship, lessons We see the headlines almost daily now, even locally in Seattle, of women being taken advantage of in the workplace or not being treated fairly. The question is no longer whether or not this trend exists, but rather how to rectify it. Powerful women, such as Ariana Huffington, have taken on high-profile challenges to fight for equality in the workplace at companies like Uber, but I would argue it is the unknown soldiers, women such as Susan Fowler, who …

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How and why to ebook

Over the last few years, PR practitioners, at least the good ones, have stolen content production as a communications tactic from marketers. In the process, the PR industry may have ignored a salient point: creating compelling content is hard…and often expensive to produce. It should have set off alarms when marketers failed to put up a fight to defend their content territory. It didn’t, and now we own it, for good or bad. In our search for greater meaning regarding all things content, the Voxus PR team members often hold …

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Are you brainstorming for the sake of brainstorming?

In public relations, it can be easy to get lost in the block-and-tackle programmatic elements of the job; upcoming announcements, pitch schedules, endless award deadlines, reporting… the list goes on and on. It requires organization, attention to detail and discipline, as all of these things are essential when it comes to achieving results for clients. At Voxus, we try to inject originality into even the most basic PR and social activity; whenever possible, we also flex our creative muscles to come up with imaginative ideas for new PR and social media …

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Facebook just erased link preview editing, here’s what you can do

Last April, Facebook revealed that it would be removing the ability for users to edit link previews for pages – that includes images, texts and sub-headings. You might not know this if you aren’t already a Facebook page manager (or a page manager for Linkedin – the platform has the same functionality), but Facebook page managers have the ability to edit the images, text and subheadings within a link preview in a post. This functionality has been in existence almost as long as brand pages, so when it was announced …

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Social media lessons we can learn from Starbucks

A recent study by Social Media Today shows that users spend up to nine hours a day on social media platforms. NINE HOURS. That’s an hour more than the typical work day, two hours more than the average night’s sleep and enough time for a full-fledged Netflix binge. Nine hours may seem like a lifetime to the non-Millennials who don’t understand the art of the hashtag or appreciate a good selfie. However, companies around the world are capitalizing on those nine hours, and they’re the ones that are truly #winning. …

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How to avoid embarrassment from hashtag fails

At Voxus, we handle all kinds of projects for our clients’ social media accounts and are often asked to help plan and launch social media campaigns. One of the most important elements of a social media campaign? The hashtag. But how do you pick the right one? Can you pick a wrong hashtag? Luckily, there’s an answer to both of these questions. Follow these tips and you’ll avoid being on the top of the hashtag fails list for 2017. How to pick the right hashtag Know your audience Making sure you …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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Help! LinkedIn’s new company page is messing up my social!

LinkedIn recently introduced a slick new interface for personal accounts and company pages. As nice as the new, mobile-influenced design looks, it comes with its own set of problems. A few days ago, I pulled up my client’s LinkedIn page (which I manage) to see this: Not good! It turns out LinkedIn’s update got stricter with its image requirements and that was making my client’s posts look bad. When you put a link into a LinkedIn post, LinkedIn automatically creates a link preview using whatever image is available on that …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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