Articles in 'Public Relations'

Billionaire buyers + newsroom innovation = ?

The 21st Century has been an interesting time for the media, particularly the newspaper business. According to Pew Research Center, the number of newspaper newsroom employees declined by 45 percent over the past decade, from about 71,000 workers in 2008 to 39,000 in 2017. At the same time, Pew found that newspaper advertising revenue declined by more than $30 billion dollars between 2006 and 2016. Despite these challenges, in recent years a number of well-known billionaires have come forward to acquire prominent publications. Most recently, Salesforce founder Marc Benioff and …

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A (Social Media) Star is Born: How to Take Advantage of a Viral Moment

All companies dream of having a viral moment- after all, it can take them from relative obscurity to the national spotlight. But what happens when that viral moment is unplanned, and occurs in a matter of hours? Last week, Washington D.C.-based pizza chain &Pizza found themselves in this exact position. A CBS News crew filming in the U.S. Capitol accidentally caught an unaware Georgetown University student digging into their pizza in the background of a shot. However, instead of panicking &Pizza took the opportunity and ran with it, leveraging their …

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Fighting fake news – using traditional media to legitimize social

It may seem like a “duh” moment for most brands, but legitimizing posts is an essential element to any social media program. Given the abundance of fake news, the use of recognized traditional media outlets covering a brand posted on social media can be one of the best ways for it to appear legitimate. Case in point: Voxus client Agero. In 2016, it was developing a breakthrough analytics platform for its business customers that captured detailed driving data directly from a smartphone app. However, Agero needed a proof of concept. …

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PR lessons to help win your fantasy football league

Football season is in full swing again, and the competition is alive and well in the Voxus office as we compete in our annual fantasy football league. Who will bring home the victory and win the highly coveted bragging rights? Will it be reigning champion Jaci Hendricks or some new blood? As we look to put our colleagues to shame, we will be applying these PR lessons to win our league…and you can, too. Careful management is a necessity A PR program has many moving parts. We track everything from …

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Cybersecurity PR – a frightening and fascinating world

With Halloween just around the corner, now is as good a time as any to reflect on a subject that scares the pants off most people – cybersecurity. For the past five years, Voxus has had the pleasure of working with WatchGuard Technologies, a global leader in network security, secure Wi-Fi, multi-factor authentication and network intelligence. From ransomware and the dark web, to Trojans that commandeer your webcam and more, we’ve learned over the past half-decade just how vulnerable most of us are to data theft and online attacks. It …

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5 tech podcasts to pitch this month

When it comes to PR, our clients’ number one question is always: “How can we get more coverage?” While traditional outlets – magazines, newspapers, and blogs – are a great way to achieve coverage, there is an outlet that is easy to overlook: podcasts. Yes, podcasts are not a new concept. Yet, there is a staggering difference between the number of podcasts and the number of traditional outlets available. This is a market that is still developing and, as a result, podcasts are not top of mind when it comes …

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Creating news in the absence of news, thanks to news

Newsjacking has been a topic of discussion in our industry for several years now, with the term making Oxford Dictionaries’ shortlist for “Word of the Year” in 2017. David Meerman Scott is often viewed as the originator of the concept through his book on the topic earlier this decade. While the concept is not new, I’m often surprised to discover that newsjacking is not included as a defined program element more frequently in PR plans. Ride the coattails of a larger narrative When news breaks, you can be sure that …

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Got funding? 10 outlets to contact for coverage

Let’s face it. Unless it offers a breakthrough consumer product, garners $100 million plus in a funding round or hires a rockstar CEO, getting top tier media mentions for any company can be an uphill climb. In the absence of the above, a “mere” couple million dollar funding round and up can go a long way with select reporters. While not all reporters who cover smaller funding rounds reside at what most people consider top tier outlets (although some do), getting hits there do provide credibility for future articles in …

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6 keys to unlocking industry analyst coverage

Name your market space and there are a handful to a couple dozen industry analysts that specialize in it. They’re pretty easy to spot, too. They are quoted regularly in articles and their reports are blasted out to every corner of the web. Because your customers care a lot about what they say, you should too; however, influencing if or how they cover your business requires dedication. If you’re thinking about starting an analyst program, dusting off a neglected one or finally getting serious about the results you get for …

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Five tips for pitching acquisition news

Voxus works with small to mid-sized technology companies, many of them startups — and that means communicating information about acquisitions and mergers is a regular part of our PR efforts. In many ways, these business activities are the holy grail of tech PR. Whether your client is being acquired or purchasing another company, acquisitions are major news that can often get your client local and business press they wouldn’t otherwise be able to secure. But there’s also the potential for acquisitions to damage your client’s brand if the news is …

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