Articles in 'Public Relations'

How to Secure Technology Predictions Press Coverage

No other industry makes predictions quite like the tech industry. From the outlandish (like 5G-enabled drone taxis) to the mundane (cloud will get more secure), experts and vendors across the globe generate new ideas each year as they jockey for a piece of the thought-leadership pie. And for good reason. A well-planned and properly executed technology predictions campaign can bear significant fruit, both in the months leading into a new year, and throughout many subsequent months. After helping clients generate broad awareness through these technology predictions campaigns for more than …

+ read more

How to Master the Art of Rapid Response Press Pitching

When big news hits in your industry and there’s a flood of coverage, do you ever find yourself frustrated that it always seems to be a competitor that’s being quoted or cited? It probably drives you nuts (I know it drives me nuts). Today’s news cycle is extremely unpredictable and it never stops. If you want your brand to be a part of that constant surge, your PR team needs a solid strategy in place when it comes to rapid response pitching (aka newsjacking). That means creating a system that …

+ read more

5 Public Relations Tips for Running a Successful Awards Program

Getting industry recognition and awards is an excellent way to build extra credibility for your organization, team, products and initiatives. It can help your brand break through the noise in a crowded market and arm you with third-party validation for use across sales, marketing and recruiting. As a PR professional working in the high tech space, an important part of my day-to-day job is to track new and ongoing award opportunities, provide guidance on the best ones to pursue, and manage the overall process of creating a killer “winning” submission. …

+ read more

How to Write a Killer Predictions Post

It’s that time of year again. As we start off 2020, it’s time to be thinking about what this new year will have in store for us. Predictions or trend pieces are a nice way to get your company some coverage and start the year off right. Here are a few tips for coming up with compelling and exciting predictions to set yourself apart from your competitors.   Brainstorm with the experts                                                                                       Schedule a brainstorming session with a subject matter expert (SME) from your company. This can be your CTO, …

+ read more

PR 101: How do I get reporters to cover my company?

Let’s face it, technology reporters love to cover the Amazons, Microsofts, and Googles of the world, but this doesn’t mean all is lost for your company. There is still ample opportunity for SMBs and startups to get a place in the spotlight. All it takes is knowing what these tech reporters care about most and having something enticing to offer… I know what you’re thinking, “Easier said than done.”  However, when you focus internally on product innovation, surveys and data collection, and the minds of your top SMEs, it’s amazing …

+ read more

How to network like a pro

Networking can be an asset to anyone’s career, whether you’re just starting out or well established in your field. But it can also be incredibly daunting. A room full of strangers? Awkward introductions? Yikes! It can sometimes feel like a middle school dance all over again. But wait! It doesn’t have to be that way. I’m a firm believer that you attract what you put out into the world, so be confident and you’ll be able to navigate your next event like a pro. Here are some helpful tips to …

+ read more

Influencer PR: Leveraging the top minds of Twitter

For years, marketing and PR professionals have turned to Twitter to share content about their brands in hopes of reaching new customers. New blog content? Tweet it out. Releasing a new product? Let your followers know. Secured a new media mention? Share a link. The list goes on and on. While these tactics are a great starting point, the real winners are those that use Twitter and other social platforms to actively engage influencers. In a recent study, 94% of marketing professionals agreed that influencer marketing is an effective form …

+ read more

Calling all IoT experts! 5 podcasts to pitch today

Are you the Internet of Things (IoT) expert at your company? Do you have an interesting IoT use case to share? Are you itching to tell your digital twins or IT/OT convergence tales? Then look no further than IoT podcasts! Podcasts aren’t a new concept, but they are gaining in popularity for tech companies looking for more thought leadership opportunities. Last year, we shared the top five tech podcasts to add to your PR program. Now, in no particular order, we offer you the top five podcasts that will make …

+ read more

A Tech PR Pro’s Take on TechNews Versus Cision and Meltwater

I’ve been doing tech PR for more years than I care to count. During that time, I’ve used proprietary media database solutions and the platforms offered by Cision, Trendkite and, more recently, Meltwater. At our agency, teams often complain about the shortcomings of these solutions. In all honesty, no platform seems perfect, and everything often gets supplemented with Google and per-publication searches.  However, our teams have recently started using TechNews, and we’re in love…so much so that I want to take a minute to outline some of the key features …

+ read more

Billionaire buyers + newsroom innovation = ?

The 21st Century has been an interesting time for the media, particularly the newspaper business. According to Pew Research Center, the number of newspaper newsroom employees declined by 45 percent over the past decade, from about 71,000 workers in 2008 to 39,000 in 2017. At the same time, Pew found that newspaper advertising revenue declined by more than $30 billion dollars between 2006 and 2016. Despite these challenges, in recent years a number of well-known billionaires have come forward to acquire prominent publications. Most recently, Salesforce founder Marc Benioff and …

+ read more