Articles in 'Media Relations'

5 Tips for Better Media Relations in 2021

It’s hard to believe that 2021 is just a few short weeks away. In the spirit of planning, we wanted to share some quick tips to consider as you evaluate your media relations tactics for next year. Want to discuss whether your PR program is delivering? We’re here to help. We enjoy telling stories – clearly, effectively, and in the simplest terms no matter how complex the ideas. Most of all, we love delivering more (for less) for clients who value focused, nimble, and high-touch PR, social media and content services. …

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3 Keys to Unlocking Thought Leadership Success

Beyond being brilliant and accomplished in their own right, there’s a reason we recognize certain figures as subject matter experts (SMEs) and evangelists. They’re thought leaders, luminaries in their fields that are trusted by media outlets and audiences alike for their informed opinions and expertise. Not only do thought leaders (and thought leadership) inspire people with innovative ideas, but they also make topics accessible by effectively educating audiences. Here at Voxus, we help clients build thought leadership for their organizations using a variety of tactics, but in this post, I’d …

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Using Public Relations to Drive Vertical Media Success – A Case Study

Agero is leading the digitalization of driver assistance services on a massive scale, safeguarding consumers on the road through a combination of platform intelligence and human-powered solutions. As a white-label roadside assistance provider, the company protects 115 million vehicles on behalf of leading insurers and automakers, and responds to more than 12 million roadside events each year. Agero partnered with Voxus to help establish the company as a trusted partner through vertical media.  However, shifting market trends in the insurance and automotive industries have created significant challenges for Agero’s customers. …

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