Articles in 'Public Relations'

The anatomy of a successful PR product launch

Launching a product is never an easy or simple task, and it can potentially be a “make-or-break” moment for a company. When done right, a successful product launch can result in an increase in sales, customers, exposure and a better bottom line; however, if a company gets it wrong, the negative impact can be lasting or even permanent. Don’t let a sub-par product launch control the future of your company. Instead, take a step back, establish  a plan and don’t shy away from asking for help from the professionals. We …

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Blame Nintendo for your career in tech PR

This blog post is a crowdsourced trip down a collective memory lane. A few weeks back I thought it might be fun to ask my colleagues at Voxus how they decided to make a career in tech PR. After all, it’s what we do, day in and day out. We live it. We breathe it. And for the most part, we love it! As I started to receive feedback, though, an unexpected thing happened. It turns out that many of us have vivid memories of Nintendo gaming consoles. In fact, …

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3 ways summer can provide PR sizzle

The dog days of summer have arrived and either 1) you are on vacation, 2) your whole office is on vacation, and/or 3) business has slowed down with so many people out of the office. Your PR program doesn’t have to come to a screeching halt! Here are three ways to get some mileage out of the summer. Ramp up outreach to journalists While you might assume reporters are mailing it in for the summer due to vacations, outlets still have content to fill. And with so many of your …

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4 keys to media success

As public relations professionals, working one-on-one with the media is where we thrive. After all, it’s the basis of our job. The hallmark of being good at this job is being able to tell and land a story; however, some of us are better than others at execution. If you’re among those who could use some extra help in landing a story, here are four practical media tactics that can help you. HARO If you haven’t signed up for HARO (Help A Reporter Out), do that NOW.  This will provide …

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GeekWire’s Sports and Tech Expo: a rare opportunity to engage

The GeekWire Sports and Technology Expo, held last week in Seattle, was an unusually intimate affair. This phenomenon may have annoyed the GeekWire staff, but it increased the opportunity for attendees to engage with the personalities speaking at the event, and with each other. In my opinion, the crowds attending GeekWire’s various events have grown so large over the years that the ever increasing noise levels prove too distracting for networking and engaging with others. And that is the primary reason I attend GeekWire events, or any event for that …

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3 ways a PR agency can help elevate your brand

Ever wonder what people say about your brand when you’re not listening? Is it good, or is it bad? Is there a tool you can use to ensure that your brand is spoken of in the highest terms? Yes, there is, and it’s called public relations. In a previous blog post, we explained why public relations isn’t dead. Now, we want to dig a little deeper and explain how having a public relations firm on your side can boost your brand. Story telling What’s your company’s story? Is it a …

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Graduation Day: a Voxus tribute

In high school, when you graduate, you sign yearbooks and swear to stay in touch. In college, when you graduate, you shake hands and wish your classmates good luck. After college graduation, it’s all about finding a job. This is the job that sets your career path ablaze. You begin learning what you’re good at, what you’re not and what you’re most passionate about. These are the moments where life changes and you begin to grow into yourself. Then, the time comes where you move on to other opportunities that …

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3 summer themed PR ideas for tech companies

With summer finally here, let’s all take a moment to appreciate the powers that be for longer days, seasonal fruit, sunshine and pinã coladas…not to mention the endless number of barbecues and yummy pies. Aside from the obvious perks of summertime, there’s also an extreme amount of fun to be had in the world of public relations. Here are three summer editorial themes that can boost your company out of the winter doldrums and into the waves of media interest. Lay back, soak up the sun and “cloud” watch While …

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Tech PR in an era of fake news

Recently, there has been a lot of discussion around fake news and how to rid today’s news channels of it (read how social platforms are curbing fake news here). While not operating directly in the political scene, lately I have felt some repercussions…enough to where I wanted to think through how we, as PR practitioners, can maintain the integrity of the tech news world. I don’t think for one minute that we (or any other media segment) is immune to such widespread criticism. It’s in the PR rep’s job description to …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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