Articles in 'Public Relations'

GeekWire’s Sports and Tech Expo: a rare opportunity to engage

The GeekWire Sports and Technology Expo, held last week in Seattle, was an unusually intimate affair. This phenomenon may have annoyed the GeekWire staff, but it increased the opportunity for attendees to engage with the personalities speaking at the event, and with each other. In my opinion, the crowds attending GeekWire’s various events have grown so large over the years that the ever increasing noise levels prove too distracting for networking and engaging with others. And that is the primary reason I attend GeekWire events, or any event for that …

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3 ways a PR agency can help elevate your brand

Ever wonder what people say about your brand when you’re not listening? Is it good, or is it bad? Is there a tool you can use to ensure that your brand is spoken of in the highest terms? Yes, there is, and it’s called public relations. In a previous blog post, we explained why public relations isn’t dead. Now, we want to dig a little deeper and explain how having a public relations firm on your side can boost your brand. Story telling What’s your company’s story? Is it a …

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Graduation Day: a Voxus tribute

In high school, when you graduate, you sign yearbooks and swear to stay in touch. In college, when you graduate, you shake hands and wish your classmates good luck. After college graduation, it’s all about finding a job. This is the job that sets your career path ablaze. You begin learning what you’re good at, what you’re not and what you’re most passionate about. These are the moments where life changes and you begin to grow into yourself. Then, the time comes where you move on to other opportunities that …

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3 summer themed PR ideas for tech companies

With summer finally here, let’s all take a moment to appreciate the powers that be for longer days, seasonal fruit, sunshine and pinã coladas…not to mention the endless number of barbecues and yummy pies. Aside from the obvious perks of summertime, there’s also an extreme amount of fun to be had in the world of public relations. Here are three summer editorial themes that can boost your company out of the winter doldrums and into the waves of media interest. Lay back, soak up the sun and “cloud” watch While …

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Tech PR in an era of fake news

Recently, there has been a lot of discussion around fake news and how to rid today’s news channels of it (read how social platforms are curbing fake news here). While not operating directly in the political scene, lately I have felt some repercussions…enough to where I wanted to think through how we, as PR practitioners, can maintain the integrity of the tech news world. I don’t think for one minute that we (or any other media segment) is immune to such widespread criticism. It’s in the PR rep’s job description to …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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Corporate security depends on all of us. Don’t be that guy.

There was an interesting article in our local Puget Sound Business Journal, which you can find here. The article discussed what sounded like a very innocent but unfortunate case of bad decision-making on the part of a Boeing employee. The gentleman in question had been having trouble with the formatting of an Excel spreadsheet back in November, so he decided to send the uncooperative document to his wife to ask for help. “What’s so bad about that?” you may ask. Well, it turns out that the spreadsheet in question contained …

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Securing that perfect media hit, the need for speed

Voxus has written many a blog post about how to score that perfect media hit whether it’s through an intriguing pitch or a compelling press release. Today, I want to address a very tactical element of communicating with the media that could be the difference between success or failure: speed. It is true that coming up with a strategic and compelling, well-worded communication to reporters is important, but I’d argue that it’s equally important how fast that communication is given. Let’s examine some hypothetical scenarios. The 5 o’clock news response Your company just became …

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Three keys to creating engaging contributed article campaigns

Creating a contributed article is hardly a new concept; contributing authors have been part of the media landscape since the launch of the New York Times’ OP/ED section in the late 1960s. Today, the genre is wide open, and is one that all marketers, executives and subject matter experts should closely examine. Submitting a thought-leadership piece presents opportunities for experts to showcase their knowledge or the company’s expertise in dynamic and creative ways.  And, thanks to shrinking newsrooms and publication budgets, subject matter experts are being published in a dizzying …

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Three ways to keep your audience’s attention in a mobile-distracted world

The growing number of mobile devices has given us the freedom to access an overabundance of information whenever and wherever we want. This type of accessibility can be a double-edged sword for PR pros. On one hand, it’s great to have a variety of ways to connect with your target audience; however, too much information can be a distraction. So the real challenge becomes how to create content that will keep your audience engaged. Here are a few ways to help maintain your audience’s focus: Listicles We’ve all been guilty …

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