Articles in 'Public Relations'

The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

+ read more

Product reviews a home run for newly-available Rapsodo Baseball

Last winter, Voxus partnered with sports tech client Rapsodo to announce an incredibly affordable MLB-grade pitch analysis solution called Rapsodo Baseball. The product is designed to take the kind of hyper-accurate pitch analysis and training technology usually reserved for professional clubs, and make it accessible for coaches, trainers and players at every level of the game. In November, when Rapsodo Baseball became available for purchase, Voxus partnered with the team on an outreach campaign to get the word out about this amazing new product. With several well-established competitors in the market, Voxus …

+ read more

A retrospective: my first year at Voxus

January 15, 2016 started out as a typical day. While running errands that chilly Friday, I was perusing a grocery store when my phone rang. I pulled it out of my pocket and saw “VOXUS” flash across the screen. “This is it!,” I thought. This was the phone call that would determine the next chapter of my life. Trying to keep calm, I politely answered, “Hello, this is Ashley.” I’m sure my soon-to-be supervisor,could hear the shaking in my voice. He responded with, “Hi, Ashley, this is Anthony at Voxus. …

+ read more

A few PR lessons to live by courtesy of the Gilmore Girls

After almost 10 years, the Gilmore Girls are back and the entire world is rejoicing. Besides the four new episodes available on Netflix, the Internet has been overflowing with Gilmore Girls content. Articles, social media posts, quizzes, beauty trends, recipes, you name it and someone has slapped a Gilmore Girls sticker on it. If you’re an outsider, you might be wondering, “Why all the fuss?” As a newly converted Gilmore Girls fan, I can say that it’s because this sweet, funny and clever show appeals to a broad audience. I …

+ read more

Three ‘do this, not that’ PR tips for 2017

Ever heard of the book called Eat This, Not That which encourages better food decisions? This concept can be applied to the PR world, too. In fact, it’s one of my favorite things to do: swap out a poor-performing activity with something fresh that will deliver a higher ROI. I’ve collected a few of these upgrades we’ve used to help new clients in 2016. Keep reading to make sure you’re considering these healthier PR activities in the year ahead. Do a blog post, not a press release The press release should …

+ read more

‘Tis the season for retrospectives and predictions

The Christmas lights are up, the menorahs are getting dusted off…it’s that time of year when most media outlets take a look back at the year that was and forecast what next year is going to look like. Dirty little secret: media outlets need to fill their pages/airwaves with “in the can” content while many employees take time off. So retrospectives about the year that was and predictions about the year ahead are a perfect fit for them. Given you live and breathe your industry, chances are some of those media …

+ read more

Stealing KYC from the banks and giving it to PR

Last month, my wife and I sailed from our comfy confines on Vashon Island to the mainland so that we could visit a dry cleaner, a foreign concept on the rock we live on.  I needed my suit pants dry cleaned ahead of a White House-related event in the fashion conservative District of Columbia. Since I am typically oblivious to the mechanisms that involve my own wardrobe, I had failed to notice anything odd about my pants until it was time to pick them up. The owner of the dry …

+ read more

One of PR’s golden rules – prepare a ‘+1’

One of the ways that we generate coverage for our clients is by piggy-backing off other news stories. In other words, if we hear or read about breaking news that is impacting the tech industry, we find a way to insert our client’s perspective or expertise into the story. To give you an example, the recent news of a massive data breach at Yahoo! – impacting hundreds of millions of users – has caused a flurry of media attention with stories about how this happened, why it took so long …

+ read more

What Yahoo’s bad day can teach us about security, PR and ethical disclosure

Yahoo’s PR team had a stressful week Sept. 19-23. On September 24,  the company confirmed that the data of at least 500 million users was exposed in a 2014 hack. A day earlier, Recode reported that the announcement was expected before it was officially confirmed, and the news rocketed around the world — and caused friction with Verizon, who was in talks to buy Yahoo at the time. It may be the largest data breach ever (that we know about). Why does this matter for the rest of us PR …

+ read more

News media needs an overhaul

Americans have trust issues with the news media. A recent Gallup poll found American trust and confidence in the mass media has sunk to its lowest level in polling history—just 32% saying they have a great deal or fair amount of trust. This finding indicates one thing: the news media needs an overhaul. But what should the media do to shift this trend? In this blog post, I analyze the situation and offer recommendations for regaining trust. However, all of this is not to suggest journalists are failing at their …

+ read more