Articles in 'Public Relations'

A quest of pen and paper: a journey through the writing process

Nearly everyone knows the steps of the writing process: pre-writing, drafting, revising, editing and publishing. It’s an orderly and methodical approach to go from an idea to a published post. Yet in practice, writing can get messy fast. In fact, writing often involves bouncing around the process, skipping parts entirely or adding your own steps. This post dives into the process and offers practical tips along the way. So grab your mithril shirt and Elven cloak, and join me on this adventure we call ‘writing.’ Before actually starting the process, consider these …

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Voxus PR: avid dog lovers, talented cat herders

On any given day in the Voxus office, you’ll find at least seven dogs napping, playing and generally receiving limitless spoiling from our team. The people of Voxus are known for their love of dogs, but it’s our skill in the art of “cat herding” that we apply to PR tasks on a daily basis. Cat herding, or “creative persistence,” can range from keeping team members on deadline and juggling multiple client accounts to gently following up with press contacts on news coverage. Our clients also need a friendly nudge …

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A review of the latest and greatest coverage tracking services

At Voxus, we use a number of tools to track all of the amazing coverage we earn for our clients. There are lots of tools out there to do the job, but which ones are the best? Today, we review the top coverage tools in our book, recap the pros and cons and share tips on ways to get the most out of them. Meltwater Meltwater is not just a coverage tracking tool but an all-in-one PR dashboard. You can find and email influencers, track industry keywords — all while …

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12 lessons learned from 15 years in tech PR

2018 marks fifteen years that I have been in tech PR. Since the majority of those years have been spent right here at Voxus – and Voxus recently celebrated its 12 year anniversary – I wanted to take a moment to reflect on what I’ve learned about being successful in this industry. Here are 12 of those lessons.   What’s ahead is more important than what’s happened. Getting that feature article in a business publication or 5-star review can feel phenomenal. But the equity of any news hit starts fading immediately. Always …

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7 cybersecurity reporters to follow on Twitter

At Voxus, we have a long list of cybersecurity clients, which means we’re plugged into reporters covering that industry. While Voxus lives and breathes what many cybersecurity reporters are writing about, to many it’s not an everyday occurrence. Some of the best ways to get familiar with what these reporters are writing and talking about is to listen to them on Twitter. So with the RSA Conference coming up next month — subjectively the most prominent cybersecurity event of the year — I thought now might be a better time …

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How to tie your business to popular 2018 trends

2018 kicked off with a flurry of articles around “trends to watch” and “predictions.” Whether you agree with them or not, many of these are going to be the “it” topics for the foreseeable future. As a result, pitches related to these areas are a great way to earn media coverage right out of the gate this year. So, if you haven’t already, scan through to see which themes apply to your business, and how you can make the most strategic play with them. It’s an exciting thing to be …

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Considering a contributed content program?

Contributed content makes up at least some portion of most PR programs. And if it doesn’t, it should. A fun and rewarding tactic, bylined articles can help to maintain consistent media touchpoints through slow news cycles, boost brand recognition, establish thought leadership within your space and further develop media relationships. Publishing content through media outlets also allows you to reach a broad audience with controlled narratives that support your brand’s priorities, perspectives and position within the industry. If you’re thinking about a contributed article program for the first time, there …

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CES 2018 – who did it best?

If you’ve never been to CES, the huge Consumer Electronics Show held in Las Vegas each year, it’s hard to grasp the scale of the event. Imagine huge displays everywhere you turn, huge crowds, noise and sore feet from miles of walking and hours of standing. Every year, companies big and small vie for the spotlight by presenting their latest new products, concepts and technologies. Apart from a power outage and heavy rain that caused a minor flood at the Google booth, CES 2018 was another glitzy and wacky showcase …

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The top 10 Voxus blog posts of 2017

A lot happened in 2017, and now is the time of year to reflect on past events and plan for what’s to come! Here is a countdown of the top 10 Voxus PR blog posts—the most clicked, shared and read blog posts from our talented team. 10. Social platforms move to curb fake news The 2016 US presidential election took many observers by storm. From the primaries to the general election, surprises emerged that flipped many previously-held notions on their heads. Another surprise was the propagation of fake news. Companies like Google …

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5 year longitudinal Twitter study reveals data on the power of journalists

As PR people, we know the value of journalism and importance of building good relationships with influential media but it is rare to see the quantifiable, measurable value of journalism, until now. New research published in the journal Science analyzed 48 news outlets to determine the impact of articles they published and shared to their Twitter accounts. Unsurprisingly the data was clear: “journalists bear considerable responsibility for a crucial part of American Democracy,” the study lead, Harvard author Gary King, told BuzzFeed News. 48 news outlets agreed to participate in …

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