Articles in 'Public Relations'

The top 10 Voxus blog posts of 2017

A lot happened in 2017, and now is the time of year to reflect on past events and plan for what’s to come! Here is a countdown of the top 10 Voxus PR blog posts—the most clicked, shared and read blog posts from our talented team. 10. Social platforms move to curb fake news The 2016 US presidential election took many observers by storm. From the primaries to the general election, surprises emerged that flipped many previously-held notions on their heads. Another surprise was the propagation of fake news. Companies like Google …

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5 year longitudinal Twitter study reveals data on the power of journalists

As PR people, we know the value of journalism and importance of building good relationships with influential media but it is rare to see the quantifiable, measurable value of journalism, until now. New research published in the journal Science analyzed 48 news outlets to determine the impact of articles they published and shared to their Twitter accounts. Unsurprisingly the data was clear: “journalists bear considerable responsibility for a crucial part of American Democracy,” the study lead, Harvard author Gary King, told BuzzFeed News. 48 news outlets agreed to participate in …

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Question headlines: do they work?

Yes – you obviously clicked the link. In all seriousness, the answer is a little murky. There are some indicators that question headlines might entice a click, but there remains a lack of consensus about the tactic. As with any content strategy, uncovering what works best requires the process of testing and measuring. Then testing and measuring again… and once more. It’s a constant cycle. In this blog post, I sift through the evidence and provide ways to help you determine whether your content needs more questions. What does the research …

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Mystery of monarch butterfly migration to be solved?

We recently began working with the Monarch Butterfly Fund, an international organization committed to the preservation of the monarch butterfly’s migration patterns across North America. The organization is initiating a competition that challenges technology designers to create a tracking device that can deliver the scientific insights needed to better understand and preserve monarch butterfly environments and the requirements for the species’ annual migration. Every fall, millions of monarchs travel from southern Canada to central Mexico, a distance of up to 3,000 miles. Contemporary tracking tools are limited, so we don’t …

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When live TV comes calling: 5 interview tips

It’s nerve-wracking enough to conduct an interview with a print reporter, let alone speak into a camera for a recorded TV interview. But what happens if a media outlet wants to do a live TV interview? Plenty can go wrong, but if done well, you can come off as authentic and leave a lasting positive impression with millions of viewers. It’s been more than a decade since I was on air and behind the scenes as a local TV producer, anchor and reporter in Seattle, New Mexico and Oregon, but …

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Cam and the hot mic that turned nasty

spokesperson noun  spokes·per·son  \ ˈspōks-ˌpər-sᵊn \ Definition: a man or woman who speaks for or represents someone or something In this blog post, no one gets out alive. Earlier, Carolina Panther quarterback Cam Newton, aka Superman, stepped into ‘it’ during a live, post-game press conference-style interview with Jourdan Rodrigue of the Charlotte Observer, when she asked the following football question: “Cam, I know you take a lot of pride in seeing your receivers play well. Devin Funchess has seemed to really embrace the physicality of his routes and getting those extra yards. Does that give you …

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BOLD Camp for Women acts as an education accelerator

Event pairs UW Bothell students with female CEOs for mentorship, lessons We see the headlines almost daily now, even locally in Seattle, of women being taken advantage of in the workplace or not being treated fairly. The question is no longer whether or not this trend exists, but rather how to rectify it. Powerful women, such as Ariana Huffington, have taken on high-profile challenges to fight for equality in the workplace at companies like Uber, but I would argue it is the unknown soldiers, women such as Susan Fowler, who …

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How and why to ebook

Over the last few years, PR practitioners, at least the good ones, have stolen content production as a communications tactic from marketers. In the process, the PR industry may have ignored a salient point: creating compelling content is hard…and often expensive to produce. It should have set off alarms when marketers failed to put up a fight to defend their content territory. It didn’t, and now we own it, for good or bad. In our search for greater meaning regarding all things content, the Voxus PR team members often hold …

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3 ways local media helps you earn more customers

Local media coverage is a powerful tool for driving customer awareness. Yet, it’s common for it to slip down the priority list in favor of high profile national news hits; however, with a little planning and regular maintenance, companies can strike the right balance. The opportunity? Winning customers in your own backyard by showing them you’re accessible, forward-thinking and rooted by common ground. Coverage in local media outlets reminds customers that you: Are in close proximity Some buyers have a bias for local vendors because they believe sales discussions can …

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The need for speed: reactive pitching 101

Call it newsjacking, reactive coverage, fast-response pitching, whatever you want, but responding to news items quickly to insert clients into a conversation is an essential part of any well-rounded PR program. This can have several positive effects: Get more coverage Raise the profile of your client in general, or a specific spokesperson, as a thought leader Get coverage in business press or prestigious broadcast outlets that you may not be able to secure otherwise So how do you do this correctly? Here are five steps to help you set up …

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