Articles in 'Public Relations'

5 Tips for Better Media Relations in 2021

It’s hard to believe that 2021 is just a few short weeks away. In the spirit of planning, we wanted to share some quick tips to consider as you evaluate your media relations tactics for next year. Want to discuss whether your PR program is delivering? We’re here to help. We enjoy telling stories – clearly, effectively, and in the simplest terms no matter how complex the ideas. Most of all, we love delivering more (for less) for clients who value focused, nimble, and high-touch PR, social media and content services. …

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Five Best Practices for Leveraging Podcasts in Your PR Strategy

Since its advent in 2004, podcasting has been steadily growing in popularity. Edison Research and Triton Digital found that the total number of people who have ever listened to a podcast surpassed 50% for the first time in 2019. That same year, Spotify spent more than $300 million to acquire podcasting companies Gimlet Media and Anchor. And just last month, Amazon added podcasts to Amazon Music to compete with Spotify. Because of the growing number of podcast listeners, hosting and appearing on podcasts has become a common addition to many …

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How to Build a Better Media List

When it comes to securing coverage and building a top-notch media list, a lot has changed since I first started in the business more than 20 years ago. We’re no longer mailing and faxing press releases, using hardcopy journalist directories, or waiting for actual press clips to be sent from newspapers across the country. The past two decades have brought a tremendous amount of innovation and efficiency to PR, making it easier than ever for us to do our jobs effectively. Media list development is one area where technology and …

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Understanding the State of the Media 2020

Public relations professionals outnumber journalists six to one today, according to the U.S. Census Bureau. Over the next decade, the U.S. Department of Labor Statistic anticipates that this imbalance will only grow, projecting employment in the field of PR to rise by 7% between 2019 and 2029 while reporting jobs decline by 11% over that same period. Now add to this the impact of dramatically accelerated new cycles and full-time coronavirus pandemic coverage expectations. Taken together, these trends mean getting journalists’ attention and generating coverage is no walk in the …

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The COVID Effect – Media Challenges in 2020

Far from being immune from the influence of COVID, the media may be one of the most affected industries as a whole. It’s impossible to turn on the television without seeing multiple stories related to the pandemic, as the country continues to wage war against the virus. This shift toward constant emergency updates has created an interesting challenge when it comes to disseminating company achievements or pitching proactive topics. A few of the new changes we’ve seen in the media landscape: News Cycle Is Hard to Crack The pandemic has …

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The 2020 Election and Message Discipline

The upcoming 2020 election has me thinking about message discipline (yes, that’s the type of thing I think about), and the light it sheds on how companies often fail in their communication efforts. First, a quick definition: Wikipedia defines message discipline as: the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience. There are several points to note about this definition. First, it implies consistency: determine …

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How to Effectively Measure PR Success

Public relations has long been a core tactic for building brand awareness and thought leadership. Yet there remains a persistent belief that because awareness is intangible, its impact is unmeasurable. As marketing teams continue to drive toward increasingly sophisticated methods for measuring business impact, it is critical that the tools and approaches to measuring PR adapt accordingly. In particular, today’s savvy practitioners are implementing new ways to measure PR and its ability to increase website traffic, establish domain authority, drive engagement and improve search results. Here are five ways to …

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Why You Should Invest in Your PR Team Creating a Messaging Handbook

Your PR team is emailing you. Again. They have a new idea for a trend pitch, but they need some messaging information from you to draft it. Didn’t the UK team do something about this last month? The email thread is long-since buried and you don’t have a messaging handbook to keep track of all of this, so you have to write it all up again. Your Director of Products could help, but you’ve asked them for three comments already this month and they’re getting grumpy. Do you still have …

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4 Benefits Evergreen Content Delivers to Your PR Program

For years, content marketers have touted the importance of including evergreen content in their marketing strategy: Moz has told us the true power of evergreen content, Hubspot and Buffer have given us ideas for creating evergreen content, and Marketo has taught us how to create evergreen content with lasting engagement. It’s not surprising that this topic has found its way into marketing conversations for the last decade. Evergreen content is incredibly helpful due to its usefulness long after the publish date and its ability to transcend the latest “buzz” by …

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Should Podcasts Be Part of Your Comms Strategy?

Let’s talk about podcasts. Most of us are familiar with the medium and many have become avid listeners over the past several years. The expression was originally coined way back in 2004 by a reporter from The Guardian in a story about scores of people tuning in to amateur radio broadcasts via iPods and other MP3 players. I’ll bet you didn’t know we could just as easily be uttering the words “AudioBlog” or “GuerillaMedia” today if the term podcast didn’t stick well over a decade ago. But enough about the …

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