Articles in 'Public Relations'

Three keys to creating engaging contributed article campaigns

Creating a contributed article is hardly a new concept; contributing authors have been part of the media landscape since the launch of the New York Times’ OP/ED section in the late 1960s. Today, the genre is wide open, and is one that all marketers, executives and subject matter experts should closely examine. Submitting a thought-leadership piece presents opportunities for experts to showcase their knowledge or the company’s expertise in dynamic and creative ways.  And, thanks to shrinking newsrooms and publication budgets, subject matter experts are being published in a dizzying …

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Three ways to keep your audience’s attention in a mobile-distracted world

The growing number of mobile devices has given us the freedom to access an overabundance of information whenever and wherever we want. This type of accessibility can be a double-edged sword for PR pros. On one hand, it’s great to have a variety of ways to connect with your target audience; however, too much information can be a distraction. So the real challenge becomes how to create content that will keep your audience engaged. Here are a few ways to help maintain your audience’s focus: Listicles We’ve all been guilty …

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3.14 things I’ve learned as a Voxus intern

The numeric value of pi, often noted as 3.14 for brevity purposes, lends itself well as a theme to summarize the knowledge I’ve gained thus far as a Voxus PR intern. I liken pi and its representation of an infinite decimal as a timely and applicable topic because there’s always a never-ending sum of information to be learned—especially when you’re a newbie in the world of public relations, like myself. via GIPHY Much like Voxus’ previous intern and now program associate, Ashley Nash, I moved nearly 2,500 miles to pursue …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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Product reviews a home run for newly-available Rapsodo Baseball

Last winter, Voxus partnered with sports tech client Rapsodo to announce an incredibly affordable MLB-grade pitch analysis solution called Rapsodo Baseball. The product is designed to take the kind of hyper-accurate pitch analysis and training technology usually reserved for professional clubs, and make it accessible for coaches, trainers and players at every level of the game. In November, when Rapsodo Baseball became available for purchase, Voxus partnered with the team on an outreach campaign to get the word out about this amazing new product. With several well-established competitors in the market, Voxus …

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A retrospective: my first year at Voxus

January 15, 2016 started out as a typical day. While running errands that chilly Friday, I was perusing a grocery store when my phone rang. I pulled it out of my pocket and saw “VOXUS” flash across the screen. “This is it!,” I thought. This was the phone call that would determine the next chapter of my life. Trying to keep calm, I politely answered, “Hello, this is Ashley.” I’m sure my soon-to-be supervisor,could hear the shaking in my voice. He responded with, “Hi, Ashley, this is Anthony at Voxus. …

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A few PR lessons to live by courtesy of the Gilmore Girls

After almost 10 years, the Gilmore Girls are back and the entire world is rejoicing. Besides the four new episodes available on Netflix, the Internet has been overflowing with Gilmore Girls content. Articles, social media posts, quizzes, beauty trends, recipes, you name it and someone has slapped a Gilmore Girls sticker on it. If you’re an outsider, you might be wondering, “Why all the fuss?” As a newly converted Gilmore Girls fan, I can say that it’s because this sweet, funny and clever show appeals to a broad audience. I …

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Three ‘do this, not that’ PR tips for 2017

Ever heard of the book called Eat This, Not That which encourages better food decisions? This concept can be applied to the PR world, too. In fact, it’s one of my favorite things to do: swap out a poor-performing activity with something fresh that will deliver a higher ROI. I’ve collected a few of these upgrades we’ve used to help new clients in 2016. Keep reading to make sure you’re considering these healthier PR activities in the year ahead. Do a blog post, not a press release The press release should …

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‘Tis the season for retrospectives and predictions

The Christmas lights are up, the menorahs are getting dusted off…it’s that time of year when most media outlets take a look back at the year that was and forecast what next year is going to look like. Dirty little secret: media outlets need to fill their pages/airwaves with “in the can” content while many employees take time off. So retrospectives about the year that was and predictions about the year ahead are a perfect fit for them. Given you live and breathe your industry, chances are some of those media …

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