Articles in 'Marketing'

3 ways summer can provide PR sizzle

The dog days of summer have arrived and either 1) you are on vacation, 2) your whole office is on vacation, and/or 3) business has slowed down with so many people out of the office. Your PR program doesn’t have to come to a screeching halt! Here are three ways to get some mileage out of the summer. Ramp up outreach to journalists While you might assume reporters are mailing it in for the summer due to vacations, outlets still have content to fill. And with so many of your …

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GeekWire’s Sports and Tech Expo: a rare opportunity to engage

The GeekWire Sports and Technology Expo, held last week in Seattle, was an unusually intimate affair. This phenomenon may have annoyed the GeekWire staff, but it increased the opportunity for attendees to engage with the personalities speaking at the event, and with each other. In my opinion, the crowds attending GeekWire’s various events have grown so large over the years that the ever increasing noise levels prove too distracting for networking and engaging with others. And that is the primary reason I attend GeekWire events, or any event for that …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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Three keys to creating engaging contributed article campaigns

Creating a contributed article is hardly a new concept; contributing authors have been part of the media landscape since the launch of the New York Times’ OP/ED section in the late 1960s. Today, the genre is wide open, and is one that all marketers, executives and subject matter experts should closely examine. Submitting a thought-leadership piece presents opportunities for experts to showcase their knowledge or the company’s expertise in dynamic and creative ways.  And, thanks to shrinking newsrooms and publication budgets, subject matter experts are being published in a dizzying …

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Entrepreneurs wear gorilla suits & think beyond the lemonade stand

In a past job interview I was told, “We’re looking for someone with an entrepreneurial spirit.” I wondered how you would quantify that, since it’s a pretty subjective and general statement. Since then, I’ve been wrestling with the question. What does it mean to “have an entrepreneurial spirit” outside of starting your own business? I feel like ‘entrepreneur’ alone is a buzz word, one people use interchangeably with innovation, creativity or the phrase “thinking outside the box.” According to the dictionary, entrepreneur means “a person who organizes and operates a …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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A retrospective: my first year at Voxus

January 15, 2016 started out as a typical day. While running errands that chilly Friday, I was perusing a grocery store when my phone rang. I pulled it out of my pocket and saw “VOXUS” flash across the screen. “This is it!,” I thought. This was the phone call that would determine the next chapter of my life. Trying to keep calm, I politely answered, “Hello, this is Ashley.” I’m sure my soon-to-be supervisor,could hear the shaking in my voice. He responded with, “Hi, Ashley, this is Anthony at Voxus. …

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Have your moment in 2017: ⚡️ easily create Twitter Moments

Twitter Moments. You’ve probably seen them when browsing Twitter. They’re a curated version of a Twitter feed, and marked by the small lightning bolt icon at the top of your Twitter page. When you click on the lightning bolt, you’ll find aggregated, trending news stories curated by Twitter staffers. They are an easy-to-consume format for the latest news and the most popular tweets around the globe. Launched in 2015, Twitter Moments were originally only crafted by in-house Twitter staffers for trending news. But over a series of announcements, Twitter has changed …

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Live Tweeting during a webinar? Here’s how to analyze your results

So, you’ve done all the work ahead of time: nailed an excellent presenter, crossed the t’s and dotted the i’s in your beautiful PowerPoint deck, practiced boatloads of times and had a flawless webinar. You encouraged participants to submit their lessons learned and questions over Twitter, but now you’re wondering what did that really accomplish? What kind of social impact did it reach? Is it worth even doing again? You’re in luck, because you can easily analyze the magnitude and impact you made without any fancy or advanced analytics tools. With …

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