Articles in 'Marketing'

Three keys to creating engaging contributed article campaigns

Creating a contributed article is hardly a new concept; contributing authors have been part of the media landscape since the launch of the New York Times’ OP/ED section in the late 1960s. Today, the genre is wide open, and is one that all marketers, executives and subject matter experts should closely examine. Submitting a thought-leadership piece presents opportunities for experts to showcase their knowledge or the company’s expertise in dynamic and creative ways.  And, thanks to shrinking newsrooms and publication budgets, subject matter experts are being published in a dizzying …

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Entrepreneurs wear gorilla suits & think beyond the lemonade stand

In a past job interview I was told, “We’re looking for someone with an entrepreneurial spirit.” I wondered how you would quantify that, since it’s a pretty subjective and general statement. Since then, I’ve been wrestling with the question. What does it mean to “have an entrepreneurial spirit” outside of starting your own business? I feel like ‘entrepreneur’ alone is a buzz word, one people use interchangeably with innovation, creativity or the phrase “thinking outside the box.” According to the dictionary, entrepreneur means “a person who organizes and operates a …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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A retrospective: my first year at Voxus

January 15, 2016 started out as a typical day. While running errands that chilly Friday, I was perusing a grocery store when my phone rang. I pulled it out of my pocket and saw “VOXUS” flash across the screen. “This is it!,” I thought. This was the phone call that would determine the next chapter of my life. Trying to keep calm, I politely answered, “Hello, this is Ashley.” I’m sure my soon-to-be supervisor,could hear the shaking in my voice. He responded with, “Hi, Ashley, this is Anthony at Voxus. …

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Have your moment in 2017: ⚡️ easily create Twitter Moments

Twitter Moments. You’ve probably seen them when browsing Twitter. They’re a curated version of a Twitter feed, and marked by the small lightning bolt icon at the top of your Twitter page. When you click on the lightning bolt, you’ll find aggregated, trending news stories curated by Twitter staffers. They are an easy-to-consume format for the latest news and the most popular tweets around the globe. Launched in 2015, Twitter Moments were originally only crafted by in-house Twitter staffers for trending news. But over a series of announcements, Twitter has changed …

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Live Tweeting during a webinar? Here’s how to analyze your results

So, you’ve done all the work ahead of time: nailed an excellent presenter, crossed the t’s and dotted the i’s in your beautiful PowerPoint deck, practiced boatloads of times and had a flawless webinar. You encouraged participants to submit their lessons learned and questions over Twitter, but now you’re wondering what did that really accomplish? What kind of social impact did it reach? Is it worth even doing again? You’re in luck, because you can easily analyze the magnitude and impact you made without any fancy or advanced analytics tools. With …

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6 things to know about crowd-sourced product reviews

Media outlets are typically the first place tech companies go to when they want their products reviewed. The process is tried and true. A vendor ships a product to an experienced reviewer, the reviewer spends an afternoon or longer checking it out and a story is posted sometime afterwards. However, a new breed of reviews is gaining momentum by putting the customer in the driver’s seat. I recently caught up with IT Central Station co-founder Russell Rothstein to find out what he thinks vendors should know about using his peer-review …

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LinkedIn conversion tracking is here! Get started in just 3 simple steps

LinkedIn is, hands down, the best platform to advertise and generate quality leads for B2B marketers. And it’s only getting better! Last month, LinkedIn launched conversion tracking that allows LinkedIn campaign managers to easily measure how many leads, sign-ups, content downloads or purchases, are coming from Sponsored Content. And you can get started in just three easy steps! Step 1: In LinkedIn Campaign Manager, your first step is to add the website URL that you would like to track. Step 2: Add the Insight Tag to every page on your …

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First HoloLens experience, and here’s what happened

Upon launching my public relations career, I knew most days would consist of writing and media relations. But I also knew I would occasionally get the unique opportunity to try new technologies that others have only read about. After all, it is a perk of the PR game. And boy, did I get one of the ultimate perks recently when using a Microsoft HoloLens running mixed reality apps from our client, Taqtile. Why all the fuss? What’s mixed reality? What’s the HoloLens? Let me break it down for you. What …

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