Articles in 'Marketing'

Email Marketing 101: 4 Tips for Success

I don’t know about you, but every day my email box is full of marketing emails. And to be honest, most of them are not compelling—and some are downright awful. Yet, for many organizations email marketing remains a primary tactic for lead generation. So, how can you break through the noise and ensure your email not only reaches your prospect, but engages them as well? Here at Voxus, email marketing is a core tactic as part of our overall marketing strategy and one that we often advise clients on. But …

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Why You Should Invest in Your PR Team Creating a Messaging Handbook

Your PR team is emailing you. Again. They have a new idea for a trend pitch, but they need some messaging information from you to draft it. Didn’t the UK team do something about this last month? The email thread is long-since buried and you don’t have a messaging handbook to keep track of all of this, so you have to write it all up again. Your Director of Products could help, but you’ve asked them for three comments already this month and they’re getting grumpy. Do you still have …

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4 Benefits Evergreen Content Delivers to Your PR Program

For years, content marketers have touted the importance of including evergreen content in their marketing strategy: Moz has told us the true power of evergreen content, Hubspot and Buffer have given us ideas for creating evergreen content, and Marketo has taught us how to create evergreen content with lasting engagement. It’s not surprising that this topic has found its way into marketing conversations for the last decade. Evergreen content is incredibly helpful due to its usefulness long after the publish date and its ability to transcend the latest “buzz” by …

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Using Public Relations to Drive Vertical Media Success – A Case Study

Agero is leading the digitalization of driver assistance services on a massive scale, safeguarding consumers on the road through a combination of platform intelligence and human-powered solutions. As a white-label roadside assistance provider, the company protects 115 million vehicles on behalf of leading insurers and automakers, and responds to more than 12 million roadside events each year. Agero partnered with Voxus to help establish the company as a trusted partner through vertical media.  However, shifting market trends in the insurance and automotive industries have created significant challenges for Agero’s customers. …

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Communicating in the Time of Coronavirus – Part II

The COVID-19 health crisis is changing fast. In Part I of this series, we covered several initial observations and best practices for communicating in the time of coronavirus based on our interactions with media and clients. As the latest pandemic news and updates come out daily, our clients continue to ask for guidance and how best to move through this new, fluid reality we’re all facing. Today, I’d like to quickly share some of the insights from those conversations. 1. KEEP COMMUNICATIONS NIMBLE To limit the health and economic impacts of the …

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Hiring a PR Firm – 5 Questions to Ask

Hiring a PR firm to represent your company can often feel like you’re driving blind with only a stack of flashy Powerpoint slides as your roadmap. It’s incredibly hard to determine capabilities and team cohesion with only a few short introductory calls or meetings. The PR firm-to-company relationship is one that relies on a cohesive team dynamic, a good set of expectations and open communication. Asking the right questions up front can set the entire partnership up for success and eliminate missteps down the road. So, what are some questions …

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How to Combine SEO and PR for Marketing Success

PR has evolved considerably over the past decade and is (or at least should be) deeply intertwined with broader digital marketing strategies. In particular, as the digital channel consumes an even bigger share of the marketing budget, good search engine optimization (SEO) is essential to reaching customers and succeeding in the marketplace.  There was a time when it seemed like SEO would consume the entire marketing world and make other disciplines (including PR) obsolete. It didn’t help that the impact of PR seemed difficult to measure, especially when compared to …

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Voxus Supports ‘Tacoma Challenge’ to Help Accelerate Start-Ups

Voxus is excited to announce that we’re sponsoring The Tacoma Challenge, a contest designed to further position the City of Tacoma as an awesome place for start-ups to build new products and/or services. Do you work at an early-stage start-up, or know someone who does? If so, share this post or visit the website to apply directly. Tacoma is offering $100,000 in resources, network, space, and funding to help several start-ups work toward success.  Here’s how it works for start-ups: Attend the informational session or Live Stream it on March 30 at 6 …

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Building Better B2B Messaging in 6 Steps

Many B2B companies struggle to develop marketing messages that are clear, concise and compelling – typically because the exercise gets off on the wrong foot. In this post, I’ll break down a classic 6-step B2B messaging framework that can help ensure you start the messaging journey productively. The B2B messaging framework itself is well known and simple, and looks like this: For [target audience] Who [statement of need or opportunity], [Name] is a [category] That [statement of key benefit]. Unlike [primary competitive alternative], [Name] is [statement of primary differentiation]. That’s …

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How to Secure Technology Predictions Press Coverage

No other industry makes predictions quite like the tech industry. From the outlandish (like 5G-enabled drone taxis) to the mundane (cloud will get more secure), experts and vendors across the globe generate new ideas each year as they jockey for a piece of the thought-leadership pie. And for good reason. A well-planned and properly executed technology predictions campaign can bear significant fruit, both in the months leading into a new year, and throughout many subsequent months. After helping clients generate broad awareness through these technology predictions campaigns for more than …

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