Articles in 'Marketing'

SEO tips for contributed content

Contributed articles (or guest articles) are a great way to drive leads to your business because they can make it easier for customers to find you. In addition to your corporate site being visible in search results, they can also see attention-grabbing headlines from their most trusted news sites. When reading the article, they’ll notice your executive as the author and be able to click through to your website via a link in the bio (or directly input your business’ name into the search bar) to learn more. The best …

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Influencer PR: Leveraging the top minds of Twitter

For years, marketing and PR professionals have turned to Twitter to share content about their brands in hopes of reaching new customers. New blog content? Tweet it out. Releasing a new product? Let your followers know. Secured a new media mention? Share a link. The list goes on and on. While these tactics are a great starting point, the real winners are those that use Twitter and other social platforms to actively engage influencers. In a recent study, 94% of marketing professionals agreed that influencer marketing is an effective form …

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Seattle Is… (A Branding Lesson)

When you think of Seattle, what comes to mind?   A recent article in Seattle Business Magazine claims that Seattle needs a branding boost. If you think about it, we use mostly nouns to describe our city, but where is the action? We love to talk about the companies that are based here, the local attractions, or even the weather. But where are the adjectives or verbs? Portland is weird. What happens in Vegas stays in Vegas. Los Angeles is the City of Angels. But what exactly is Seattle? A recent study …

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A (Social Media) Star is Born: How to Take Advantage of a Viral Moment

All companies dream of having a viral moment- after all, it can take them from relative obscurity to the national spotlight. But what happens when that viral moment is unplanned, and occurs in a matter of hours? Last week, Washington D.C.-based pizza chain &Pizza found themselves in this exact position. A CBS News crew filming in the U.S. Capitol accidentally caught an unaware Georgetown University student digging into their pizza in the background of a shot. However, instead of panicking &Pizza took the opportunity and ran with it, leveraging their …

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Tips for making the most of a data report: a Voxus case study

We’re excited to announce that Voxus is up for another award this year, this time for a data campaign in the IoT space. While we anxiously await winners to be announced, we thought we’d share a few highlights from this recent success. Voxus client Bsquare commissioned research about maturity in the Industrial Internet of Things (IoT) space. The result revealed never-before-seen stats about how IoT was being adopted in the manufacturing, transportation and oil & gas (O&G) space. Sounds perfect, right? At first glance, everything about this research was gold. …

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Suits unite – RSA Conference 2018

Anyone who has spent time in the cybersecurity industry knows the RSA Conference (RSAC). For those who don’t, the RSAC is an international conference series focusing on IT security that takes place around the globe. The annual RSA Conference in San Francisco is its flagship event. Simply put, it is the most recognizable cybersecurity conference in the world. The RSA Conference started in the early 1990s just south of San Francisco in Redwood City. In its early days, it hosted about 200 attendees. Fast forward to today and the RSA …

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How to tie your business to popular 2018 trends

2018 kicked off with a flurry of articles around “trends to watch” and “predictions.” Whether you agree with them or not, many of these are going to be the “it” topics for the foreseeable future. As a result, pitches related to these areas are a great way to earn media coverage right out of the gate this year. So, if you haven’t already, scan through to see which themes apply to your business, and how you can make the most strategic play with them. It’s an exciting thing to be …

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Considering a contributed content program?

Contributed content makes up at least some portion of most PR programs. And if it doesn’t, it should. A fun and rewarding tactic, bylined articles can help to maintain consistent media touchpoints through slow news cycles, boost brand recognition, establish thought leadership within your space and further develop media relationships. Publishing content through media outlets also allows you to reach a broad audience with controlled narratives that support your brand’s priorities, perspectives and position within the industry. If you’re thinking about a contributed article program for the first time, there …

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Question headlines: do they work?

Yes – you obviously clicked the link. In all seriousness, the answer is a little murky. There are some indicators that question headlines might entice a click, but there remains a lack of consensus about the tactic. As with any content strategy, uncovering what works best requires the process of testing and measuring. Then testing and measuring again… and once more. It’s a constant cycle. In this blog post, I sift through the evidence and provide ways to help you determine whether your content needs more questions. What does the research …

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How to make an outstanding benchmark report

Benchmark reports are a great way to educate your target audiences on new and important topics. Key findings can be used to earn media coverage, lure in qualified leads and more. But not every report is a winner. To increase your chances of success, you must know your audience, be original and ensure high quality data. Here are some key tips for hitting on those requirements and making sure that your report gets read, re-read, shared and quoted. Know your target  Companies can have a lot of products and target …

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