Articles in 'General'

Email Marketing 101: 4 Tips for Success

I don’t know about you, but every day my email box is full of marketing emails. And to be honest, most of them are not compelling—and some are downright awful. Yet, for many organizations email marketing remains a primary tactic for lead generation. So, how can you break through the noise and ensure your email not only reaches your prospect, but engages them as well? Here at Voxus, email marketing is a core tactic as part of our overall marketing strategy and one that we often advise clients on. But …

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4 Benefits Evergreen Content Delivers to Your PR Program

For years, content marketers have touted the importance of including evergreen content in their marketing strategy: Moz has told us the true power of evergreen content, Hubspot and Buffer have given us ideas for creating evergreen content, and Marketo has taught us how to create evergreen content with lasting engagement. It’s not surprising that this topic has found its way into marketing conversations for the last decade. Evergreen content is incredibly helpful due to its usefulness long after the publish date and its ability to transcend the latest “buzz” by …

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Should Podcasts Be Part of Your Comms Strategy?

Let’s talk about podcasts. Most of us are familiar with the medium and many have become avid listeners over the past several years. The expression was originally coined way back in 2004 by a reporter from The Guardian in a story about scores of people tuning in to amateur radio broadcasts via iPods and other MP3 players. I’ll bet you didn’t know we could just as easily be uttering the words “AudioBlog” or “GuerillaMedia” today if the term podcast didn’t stick well over a decade ago. But enough about the …

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A Star is Born: Creating a Thought Leader – A Case Study

Voxus helps Cimpress’ Director of API Management gain recognition as a thought leader From making key decisions about whether to create or buy technology, to building out new APIs that help its multiple mass customization businesses, Cimpress has lots of technology stories to tell. With a well-established thought leader – Chief Technology Officer, Maarten Wensveen – the company had already been offering insights on a variety of technology topics. However, with a plethora of additional subject matter experts (SME’s), there was a big opportunity to potentially expand the company’s thought …

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3 Keys to Unlocking Thought Leadership Success

Beyond being brilliant and accomplished in their own right, there’s a reason we recognize certain figures as subject matter experts (SMEs) and evangelists. They’re thought leaders, luminaries in their fields that are trusted by media outlets and audiences alike for their informed opinions and expertise. Not only do thought leaders (and thought leadership) inspire people with innovative ideas, but they also make topics accessible by effectively educating audiences. Here at Voxus, we help clients build thought leadership for their organizations using a variety of tactics, but in this post, I’d …

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Using Public Relations to Drive Vertical Media Success – A Case Study

Agero is leading the digitalization of driver assistance services on a massive scale, safeguarding consumers on the road through a combination of platform intelligence and human-powered solutions. As a white-label roadside assistance provider, the company protects 115 million vehicles on behalf of leading insurers and automakers, and responds to more than 12 million roadside events each year. Agero partnered with Voxus to help establish the company as a trusted partner through vertical media.  However, shifting market trends in the insurance and automotive industries have created significant challenges for Agero’s customers. …

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Communicating in the Time of Coronavirus – Part II

The COVID-19 health crisis is changing fast. In Part I of this series, we covered several initial observations and best practices for communicating in the time of coronavirus based on our interactions with media and clients. As the latest pandemic news and updates come out daily, our clients continue to ask for guidance and how best to move through this new, fluid reality we’re all facing. Today, I’d like to quickly share some of the insights from those conversations. 1. KEEP COMMUNICATIONS NIMBLE To limit the health and economic impacts of the …

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Hiring a PR Firm – 5 Questions to Ask

Hiring a PR firm to represent your company can often feel like you’re driving blind with only a stack of flashy Powerpoint slides as your roadmap. It’s incredibly hard to determine capabilities and team cohesion with only a few short introductory calls or meetings. The PR firm-to-company relationship is one that relies on a cohesive team dynamic, a good set of expectations and open communication. Asking the right questions up front can set the entire partnership up for success and eliminate missteps down the road. So, what are some questions …

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Celebrating the Women of Voxus

So much has happened this month. At times, it’s been hard to keep track of all the headlines. But we wanted to take a break from everything going on and celebrate both Women’s History Month and the Women of Voxus.  Women’s History Month has been around since 1987, although it’s been celebrated long before that, first as a week that coincides with International Women’s Day until Congress declared March as Women’s History Month in 1987. The month of March honors women’s contributions to history, and today we’d like to take …

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Communicating in the Time of Coronavirus

I’ve been hearing lots of questions from clients and team members alike in the past week or so about how to go about our jobs in the face of current events (or communicating in the time of coronavirus). Undeniably, it’s the smallest of concerns in light of those suffering today. Still, as many of us try to carry on – I’m personally going on my second full week of working from home – there’s a great deal of uncertainty around what is “business as usual” for PR pros today. I’ve …

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