Articles in 'General'

Social platforms move to curb fake news

The 2016 U.S. presidential election took many observers by storm. From the primaries to the general, surprises emerged that flipped many previously-held notions on their head – everything from proving that some previously crushing scandals wouldn’t have a great impact, to being able to widely win the popular vote but not the election, to the unreliability of polls as predictors. Another surprise was the propagation of fake news. Indeed, misinformation and hoaxes have spread more this election than others. Fanning the flames, these deceitful articles even went viral reaching broad …

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A few PR lessons to live by courtesy of the Gilmore Girls

After almost 10 years, the Gilmore Girls are back and the entire world is rejoicing. Besides the four new episodes available on Netflix, the Internet has been overflowing with Gilmore Girls content. Articles, social media posts, quizzes, beauty trends, recipes, you name it and someone has slapped a Gilmore Girls sticker on it. If you’re an outsider, you might be wondering, “Why all the fuss?” As a newly converted Gilmore Girls fan, I can say that it’s because this sweet, funny and clever show appeals to a broad audience. I …

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Three ‘do this, not that’ PR tips for 2017

Ever heard of the book called Eat This, Not That which encourages better food decisions? This concept can be applied to the PR world, too. In fact, it’s one of my favorite things to do: swap out a poor-performing activity with something fresh that will deliver a higher ROI. I’ve collected a few of these upgrades we’ve used to help new clients in 2016. Keep reading to make sure you’re considering these healthier PR activities in the year ahead. Do a blog post, not a press release The press release should …

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One of PR’s golden rules – prepare a ‘+1’

One of the ways that we generate coverage for our clients is by piggy-backing off other news stories. In other words, if we hear or read about breaking news that is impacting the tech industry, we find a way to insert our client’s perspective or expertise into the story. To give you an example, the recent news of a massive data breach at Yahoo! – impacting hundreds of millions of users – has caused a flurry of media attention with stories about how this happened, why it took so long …

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10 years strong – Voxus takes Victoria

It’s hard to believe 10 years ago, Voxus opened its doors in a small office on the shores of Puget Sound in Gig Harbor, Washington. Today, we have significant offices in Seattle and Tacoma, with clients that span the globe in every facet of the tech industry. I joined Voxus nearly nine years ago, leaving a large PR agency that was part of a multi-billion-dollar media group. Why did I leave such a corporate juggernaut for a scrappy PR agency? One word: culture. And I say it’s worked out pretty …

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3 tips to improve the SEO of your product reviews

It’s a huge win when a key blogger accepts your product for review (paid or not). But before you go skipping of to the UPS store to drop off the shipment, you should refresh your understanding of Google’s SEO best practices for this type of content. Following the search engine’s rules will ensure the highest possible SERP (search engine results page) ranking. Did you know that links from a blog post to your product can be considered a “link scheme” and go against Google’s policies? So for any links you …

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Quick references for writing a killer blog post

There’s nothing truer about being a public relations practitioner: it involves a great deal of writing. And it’s not enough to construct a grammatically sound sentence. You have to craft compelling content across the board—including press releases, media pitches, social media, and of course, blog posts. No pressure, though. When it comes to writing blogs, you’ll see posts come in many forms: informative, persuasive, creative and more. The key to writing one well, though, is to incorporate all of these elements. It should be entertaining, yet revealing. Informative, and maybe …

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Rogue security stories at RSA

This year was a bumper year for RSA. It was bigger and better than ever before!  But, with that hustle and bustle comes the intense need for vendors to stand out from the crowd with great stories. Such was the challenge for WatchGuard, which decided not to launch any products at the event. What to do, what to do? In typical Voxus fashion, we did a brainstorm story session. Out of that, the team hatched a plan to hook up a rogue access point to see how many “security-savvy” attendees would connect to an insecure network by …

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Foodie Friday comes to Tacoma

Do you get bored eating the same old lunches, day in and day out? I know I do. In fact, I was a little bit jealous of our Voxus colleagues in Seattle, thinking that they had far more lunch options than the team here in Tacoma. But I was wrong. Very wrong. You see, I was looking for some variety, but had fallen into a rut when it came to eating out for lunch. There are three or four good options around our office in downtown Tacoma, including The Matador …

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