Articles in 'General'

Communicating in the Time of Coronavirus – Part II

The COVID-19 health crisis is changing fast. In Part I of this series, we covered several initial observations and best practices for communicating in the time of coronavirus based on our interactions with media and clients. As the latest pandemic news and updates come out daily, our clients continue to ask for guidance and how best to move through this new, fluid reality we’re all facing. Today, I’d like to quickly share some of the insights from those conversations. 1. KEEP COMMUNICATIONS NIMBLE To limit the health and economic impacts of the …

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Hiring a PR Firm – 5 Questions to Ask

Hiring a PR firm to represent your company can often feel like you’re driving blind with only a stack of flashy Powerpoint slides as your roadmap. It’s incredibly hard to determine capabilities and team cohesion with only a few short introductory calls or meetings. The PR firm-to-company relationship is one that relies on a cohesive team dynamic, a good set of expectations and open communication. Asking the right questions up front can set the entire partnership up for success and eliminate missteps down the road. So, what are some questions …

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Celebrating the Women of Voxus

So much has happened this month. At times, it’s been hard to keep track of all the headlines. But we wanted to take a break from everything going on and celebrate both Women’s History Month and the Women of Voxus.  Women’s History Month has been around since 1987, although it’s been celebrated long before that, first as a week that coincides with International Women’s Day until Congress declared March as Women’s History Month in 1987. The month of March honors women’s contributions to history, and today we’d like to take …

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Communicating in the Time of Coronavirus

I’ve been hearing lots of questions from clients and team members alike in the past week or so about how to go about our jobs in the face of current events (or communicating in the time of coronavirus). Undeniably, it’s the smallest of concerns in light of those suffering today. Still, as many of us try to carry on – I’m personally going on my second full week of working from home – there’s a great deal of uncertainty around what is “business as usual” for PR pros today. I’ve …

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Voxus Supports ‘Tacoma Challenge’ to Help Accelerate Start-Ups

Voxus is excited to announce that we’re sponsoring The Tacoma Challenge, a contest designed to further position the City of Tacoma as an awesome place for start-ups to build new products and/or services. Do you work at an early-stage start-up, or know someone who does? If so, share this post or visit the website to apply directly. Tacoma is offering $100,000 in resources, network, space, and funding to help several start-ups work toward success.  Here’s how it works for start-ups: Attend the informational session or Live Stream it on March 30 at 6 …

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Building Better B2B Messaging in 6 Steps

Many B2B companies struggle to develop marketing messages that are clear, concise and compelling – typically because the exercise gets off on the wrong foot. In this post, I’ll break down a classic 6-step B2B messaging framework that can help ensure you start the messaging journey productively. The B2B messaging framework itself is well known and simple, and looks like this: For [target audience] Who [statement of need or opportunity], [Name] is a [category] That [statement of key benefit]. Unlike [primary competitive alternative], [Name] is [statement of primary differentiation]. That’s …

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5 Public Relations Tips for Running a Successful Awards Program

Getting industry recognition and awards is an excellent way to build extra credibility for your organization, team, products and initiatives. It can help your brand break through the noise in a crowded market and arm you with third-party validation for use across sales, marketing and recruiting. As a PR professional working in the high tech space, an important part of my day-to-day job is to track new and ongoing award opportunities, provide guidance on the best ones to pursue, and manage the overall process of creating a killer “winning” submission. …

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PR 101: How do I get reporters to cover my company?

Let’s face it, technology reporters love to cover the Amazons, Microsofts, and Googles of the world, but this doesn’t mean all is lost for your company. There is still ample opportunity for SMBs and startups to get a place in the spotlight. All it takes is knowing what these tech reporters care about most and having something enticing to offer… I know what you’re thinking, “Easier said than done.”  However, when you focus internally on product innovation, surveys and data collection, and the minds of your top SMEs, it’s amazing …

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Influencer PR: Leveraging the top minds of Twitter

For years, marketing and PR professionals have turned to Twitter to share content about their brands in hopes of reaching new customers. New blog content? Tweet it out. Releasing a new product? Let your followers know. Secured a new media mention? Share a link. The list goes on and on. While these tactics are a great starting point, the real winners are those that use Twitter and other social platforms to actively engage influencers. In a recent study, 94% of marketing professionals agreed that influencer marketing is an effective form …

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Calling all IoT experts! 5 podcasts to pitch today

Are you the Internet of Things (IoT) expert at your company? Do you have an interesting IoT use case to share? Are you itching to tell your digital twins or IT/OT convergence tales? Then look no further than IoT podcasts! Podcasts aren’t a new concept, but they are gaining in popularity for tech companies looking for more thought leadership opportunities. Last year, we shared the top five tech podcasts to add to your PR program. Now, in no particular order, we offer you the top five podcasts that will make …

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