Articles in 'General'

The 7 emotions of a PR pro

When most people hear the phrase, “I work in public relations,” it’s often followed by the question, “What is that, exactly?” If it’s family asking, then the answer usually sounds something like, “A rollercoaster of emotions from being the liaison between a client and the public.” If it’s an executive or business person, it probably sounds more like, “Public relations is an industry where you do whatever it takes to get the client’s news on CNN, MSNBC, USA Today, or in some other top-tier publication.” Truth be told, working in …

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Blendle review: paying for news per article

Staying on top of news headlines often involves jumping from article to article and from publication to publication. One minute you’re checking The New York Times, and the next you’re visiting The Wall Street Journal. Then soon enough you’ve hit a paywall—unable to read more articles. As news outlets increasingly gate content[1], you feel the walls closing in on quality reporting. Paywalls are one of the ways news outlets are reacting to the digital shift. Today, more readers get their news online than in print—which has impacted circulation revenues. In response, …

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Voxus finds 26% interested in paying for news per article

The internet has drastically disrupted how consumers access content—like using Netflix for television or Spotify for music. The news media is not immune to this disruption. Today, nearly twice as many readers get news online than in print[1], which is impacting newsrooms and revenues. Responding to the shift, news publications are experimenting with new approaches like novel distribution methods[2] and metered paywalls. Looming on the horizon is Blendle—enabling readers to pay publications on a per-article basis. In a previous Voxus blog post exploring news media trends, I suggested embracing a …

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Women’s History Month: influential women in tech

It’s no secret that the role of women in technology has seen significant changes over the years, but the technology industry still has a long way to go. In fact, according to a recent study, in 2013 just 26 percent of computing jobs in the U.S. were held by women. That’s down from 35 percent in 1990. So, to honor all women who have made incredible strides in technology over the years, we’d like to recognize two technological pioneers ahead of their time. Ada Lovelace (1815-1852) Ada Lovelace was an …

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3.14 things I’ve learned as a Voxus intern

The numeric value of pi, often noted as 3.14 for brevity purposes, lends itself well as a theme to summarize the knowledge I’ve gained thus far as a Voxus PR intern. I liken pi and its representation of an infinite decimal as a timely and applicable topic because there’s always a never-ending sum of information to be learned—especially when you’re a newbie in the world of public relations, like myself. via GIPHY Much like Voxus’ previous intern and now program associate, Ashley Nash, I moved nearly 2,500 miles to pursue …

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Social platforms move to curb fake news

The 2016 U.S. presidential election took many observers by storm. From the primaries to the general, surprises emerged that flipped many previously-held notions on their head – everything from proving that some previously crushing scandals wouldn’t have a great impact, to being able to widely win the popular vote but not the election, to the unreliability of polls as predictors. Another surprise was the propagation of fake news. Indeed, misinformation and hoaxes have spread more this election than others. Fanning the flames, these deceitful articles even went viral reaching broad …

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A few PR lessons to live by courtesy of the Gilmore Girls

After almost 10 years, the Gilmore Girls are back and the entire world is rejoicing. Besides the four new episodes available on Netflix, the Internet has been overflowing with Gilmore Girls content. Articles, social media posts, quizzes, beauty trends, recipes, you name it and someone has slapped a Gilmore Girls sticker on it. If you’re an outsider, you might be wondering, “Why all the fuss?” As a newly converted Gilmore Girls fan, I can say that it’s because this sweet, funny and clever show appeals to a broad audience. I …

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Three ‘do this, not that’ PR tips for 2017

Ever heard of the book called Eat This, Not That which encourages better food decisions? This concept can be applied to the PR world, too. In fact, it’s one of my favorite things to do: swap out a poor-performing activity with something fresh that will deliver a higher ROI. I’ve collected a few of these upgrades we’ve used to help new clients in 2016. Keep reading to make sure you’re considering these healthier PR activities in the year ahead. Do a blog post, not a press release The press release should …

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One of PR’s golden rules – prepare a ‘+1’

One of the ways that we generate coverage for our clients is by piggy-backing off other news stories. In other words, if we hear or read about breaking news that is impacting the tech industry, we find a way to insert our client’s perspective or expertise into the story. To give you an example, the recent news of a massive data breach at Yahoo! – impacting hundreds of millions of users – has caused a flurry of media attention with stories about how this happened, why it took so long …

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10 years strong – Voxus takes Victoria

It’s hard to believe 10 years ago, Voxus opened its doors in a small office on the shores of Puget Sound in Gig Harbor, Washington. Today, we have significant offices in Seattle and Tacoma, with clients that span the globe in every facet of the tech industry. I joined Voxus nearly nine years ago, leaving a large PR agency that was part of a multi-billion-dollar media group. Why did I leave such a corporate juggernaut for a scrappy PR agency? One word: culture. And I say it’s worked out pretty …

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