Articles in 'General'

5 Tips for Better Media Relations in 2021

It’s hard to believe that 2021 is just a few short weeks away. In the spirit of planning, we wanted to share some quick tips to consider as you evaluate your media relations tactics for next year. Want to discuss whether your PR program is delivering? We’re here to help. We enjoy telling stories – clearly, effectively, and in the simplest terms no matter how complex the ideas. Most of all, we love delivering more (for less) for clients who value focused, nimble, and high-touch PR, social media and content services. …

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Five Tips for Starting a New Job During the Pandemic

Starting a new job can be enough to give anyone the jitters, but navigating the ins and outs of a position during COVID-19 is another thing entirely. I started working at Voxus in June, but found myself navigating the onboarding process and meeting my new colleagues virtually through a laptop screen. With most offices still closed – and some planning to maintain remote workforces through 2021 – how do you embrace virtual training, get to know your coworkers from your living room, or even understand and embed into the company …

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8 Ways to Eliminate BS from Your Writing

I recently finished reading Writing Without Bullshit by Josh Bernoff, which focuses on ways to create more thoughtful, direct, and useful business content. Since it is already helping me to write better, I thought I’d share my eight key takeaways from the book to help you improve your writing too: Treat the reader’s time as more valuable than your own.“Let’s agree on one principle. This principle powers everything else in this book. I call it the Iron Imperative: Treat the reader’s time as more valuable than your own. That couldn’t …

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4 Great Cybersecurity News Outlets You Should Be Reading

Staying current on the latest hacks, cyber attacks and data breaches can be challenging, but at Voxus it’s part of our daily routine. With so many clients in the cybersecurity space, we’ve come to know which publications excel at delivering the most up-to-date and in-depth coverage. From publications that are consistently the first to report big breaking stories to those that tend to focus more on the equally compelling research and industry analysis, here are four news outlets you should consider adding to your daily reading list (in no particular …

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Five Best Practices for Leveraging Podcasts in Your PR Strategy

Since its advent in 2004, podcasting has been steadily growing in popularity. Edison Research and Triton Digital found that the total number of people who have ever listened to a podcast surpassed 50% for the first time in 2019. That same year, Spotify spent more than $300 million to acquire podcasting companies Gimlet Media and Anchor. And just last month, Amazon added podcasts to Amazon Music to compete with Spotify. Because of the growing number of podcast listeners, hosting and appearing on podcasts has become a common addition to many …

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Three Tips For Running a Better Contributed Article Program

COVID-19 continues to wreak havoc on a number of industries, and media is no exception. With forced budget cuts, many publications are even more interested in receiving contributed articles from subject matter experts (SMEs). At the same time, many organizations are interested in writing and placing these articles for thought leadership, improved search engine optimization (SEO) and as part of their overall B2B content marketing strategy. Great, that’s where the PR professional come in. But it’s not as simple as it sounds. Clients want to see a regular cadence of …

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How to Build a Better Media List

When it comes to securing coverage and building a top-notch media list, a lot has changed since I first started in the business more than 20 years ago. We’re no longer mailing and faxing press releases, using hardcopy journalist directories, or waiting for actual press clips to be sent from newspapers across the country. The past two decades have brought a tremendous amount of innovation and efficiency to PR, making it easier than ever for us to do our jobs effectively. Media list development is one area where technology and …

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The COVID Effect – Media Challenges in 2020

Far from being immune from the influence of COVID, the media may be one of the most affected industries as a whole. It’s impossible to turn on the television without seeing multiple stories related to the pandemic, as the country continues to wage war against the virus. This shift toward constant emergency updates has created an interesting challenge when it comes to disseminating company achievements or pitching proactive topics. A few of the new changes we’ve seen in the media landscape: News Cycle Is Hard to Crack The pandemic has …

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In the Post-Pandemic World, are Tech Conferences Still Useful for PR?

Since the COVID-19 pandemic began in late 2019, among the many immediate impacts was the cancellation of large, in-person tech conferences and events. Starting in February, when the massive Mobile World Congress event in Barcelona was canceled outright after a number of big-name companies pulled out, numerous other conferences were either postponed or have gone virtual. In March, over the objections of its organizers, the South by Southwest (SXSW) media and tech gathering was cancelled by the city of Austin, where it has taken place for the past 23 years. …

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The 2020 Election and Message Discipline

The upcoming 2020 election has me thinking about message discipline (yes, that’s the type of thing I think about), and the light it sheds on how companies often fail in their communication efforts. First, a quick definition: Wikipedia defines message discipline as: the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience. There are several points to note about this definition. First, it implies consistency: determine …

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