Articles in 'General'

Timely tech career: drone operator

For the last two years, Voxus PR has partnered with New Tech Northwest, a great organization in the Seattle area that supports the growth of the technology industry through networking opportunities, education, job fairs and more. Each week, New Tech Northwest issues a helpful digital newsletter…and on a regular basis, Voxus contributes content. In working on a piece focused on Seattle’s hottest tech job titles, it was surprising to learn that one of the rising career categories is “drone operator.” It’s no surprise that Amazon is driving the creation of …

+ read more

5 hints that your website needs a redesign

Lately, you have noticed an increase in flashy websites from your competitors…while your site is the one you’ve been using for years. You start to wonder if your site is doing enough for your business. Is it capitalizing on opportunities and really giving you the online presence you are looking for? While a website redesign sounds sexy, is it really worth the investment? Here are five clues that it may be time for that website revamp you’ve been considering: Your site lacks a compelling story Your business has an exciting …

+ read more

How to tie your business to popular 2018 trends

2018 kicked off with a flurry of articles around “trends to watch” and “predictions.” Whether you agree with them or not, many of these are going to be the “it” topics for the foreseeable future. As a result, pitches related to these areas are a great way to earn media coverage right out of the gate this year. So, if you haven’t already, scan through to see which themes apply to your business, and how you can make the most strategic play with them. It’s an exciting thing to be …

+ read more

Podcasts turned my frown upside down

Like many of us, I commute to work by car. And, like for many of us, that commute is often a grind, especially when traffic is backed up or when the weather refuses to cooperate. Getting to the office in the morning normally takes me about an hour, and in the evening, it takes a bit longer to get home. So, what’s a guy supposed to do with his time? My go-to obsession for years has been NPR news radio. I love(d) it so much that I even went on …

+ read more

Take the time to stay organized

More often than not, if you work at a PR agency, you probably work on more than one client account. This is a very common practice and it makes for an exciting, fast-paced work environment. Here at Voxus, we wouldn’t have it any other way. Supporting multiple clients does require you to be quite comfortable with multi-tasking and managing your time wisely. If you don’t have a great way to stay organized, your work could suffer and you’ll quickly find yourself overloaded and behind schedule, with too many moving pieces …

+ read more

Are you brainstorming for the sake of brainstorming?

In public relations, it can be easy to get lost in the block-and-tackle programmatic elements of the job; upcoming announcements, pitch schedules, endless award deadlines, reporting… the list goes on and on. It requires organization, attention to detail and discipline, as all of these things are essential when it comes to achieving results for clients. At Voxus, we try to inject originality into even the most basic PR and social activity; whenever possible, we also flex our creative muscles to come up with imaginative ideas for new PR and social media …

+ read more

The 7 emotions of a PR pro

When most people hear the phrase, “I work in public relations,” it’s often followed by the question, “What is that, exactly?” If it’s family asking, then the answer usually sounds something like, “A rollercoaster of emotions from being the liaison between a client and the public.” If it’s an executive or business person, it probably sounds more like, “Public relations is an industry where you do whatever it takes to get the client’s news on CNN, MSNBC, USA Today, or in some other top-tier publication.” Truth be told, working in …

+ read more

Blendle review: paying for news per article

Staying on top of news headlines often involves jumping from article to article and from publication to publication. One minute you’re checking The New York Times, and the next you’re visiting The Wall Street Journal. Then soon enough you’ve hit a paywall—unable to read more articles. As news outlets increasingly gate content[1], you feel the walls closing in on quality reporting. Paywalls are one of the ways news outlets are reacting to the digital shift. Today, more readers get their news online than in print—which has impacted circulation revenues. In response, …

+ read more

Voxus finds 26% interested in paying for news per article

The internet has drastically disrupted how consumers access content—like using Netflix for television or Spotify for music. The news media is not immune to this disruption. Today, nearly twice as many readers get news online than in print[1], which is impacting newsrooms and revenues. Responding to the shift, news publications are experimenting with new approaches like novel distribution methods[2] and metered paywalls. Looming on the horizon is Blendle—enabling readers to pay publications on a per-article basis. In a previous Voxus blog post exploring news media trends, I suggested embracing a …

+ read more

Women’s History Month: influential women in tech

It’s no secret that the role of women in technology has seen significant changes over the years, but the technology industry still has a long way to go. In fact, according to a recent study, in 2013 just 26 percent of computing jobs in the U.S. were held by women. That’s down from 35 percent in 1990. So, to honor all women who have made incredible strides in technology over the years, we’d like to recognize two technological pioneers ahead of their time. Ada Lovelace (1815-1852) Ada Lovelace was an …

+ read more