Articles in 'General'

How to secure a quality anniversary story

There’s no better time to get attention for your tech business’s cumulative achievements than on a fifth, 10th, 20th or other anniversary year. It’s the perfect occasion to remind the larger industry what you’ve accomplished, how you’ve (hopefully) advanced the industry and what goals you’ve set for the future. But to earn media coverage for your special occasion, you need to start planning well in advance. Not only do anniversary stories have an expiration date, they need to be packaged in a way that really stands out. Unless you’re a …

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Upcoming holidays for PR pros to know about

In the PR world, pitch cycles change like the seasons – only, with much higher frequency – and every year, holidays come and go like headlines. Each timely occasion presents a new creative wrapper to play with and an opportunity to tell a client’s unique story through an event shared (or at least recognized) by the masses. “Turkey Season” may not be over quite yet, but we PR pros are already turning the pages on our proactive calendars. Here are a few upcoming holidays and timely celebrations to help fuel …

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Voxus spreading the local love

Voxus loves technology… and dogs. We also love our neighborhood. A close neighbor to Voxus’s Tacoma headquarters is the iconic Old City Hall building. It’s a massive 125 year-old Italianate-style structure with a striking clock tower and is the most recognized historical property in Tacoma. Voxus was delighted to learn that our friends at Surge Tacoma, known for its development and renovation of local historic buildings, was selected by the City of Tacoma to enter into negotiations to transform Old City Hall into a dynamic, mixed-use space. Surge Tacoma is …

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What’s with all the Lime scooters?

With offices in Seattle and Tacoma, Voxus employees have not been able to ignore the countless sightings of Lime scooters..some right outside the office doors. These bright lime green bikes and scooters have been popping up all over the greater Seattle and Tacoma areas. So, what’s up with that? The company Lime is a startup founded in 2017 and is based in San Francisco. Lime rents shared dock-less bicycles and scooters. The company initially launched its first location with just 125 bicycles; today, Lime is in over 70 markets in …

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5 social media tips for targeting the under-30 crowd

For brands of all sizes and across industries, social media has evolved to be the most ideal medium for promoting open and active communication with audiences and customers. But not all social content is equally effective for reaching all audiences. What if your brand is specifically looking to reach the under-30 crowd? We’ve put together a few handy tips for how to best tailor your brand’s social media content to this discerning demographic: 1. Create experiences, not advertisements Social media users under 30 are especially skilled at spotting traditional advertisements …

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3 things to consider when creating a listicle

We hear you loud and clear Buzzfeed, listicles are here to stay. Listicles, or articles that enumerate a thought, concept or activity, have become a frequently-used editorial format for many major publications as a way to comfort readers’ ever-fading attention spans. These easily digestible little nuggets of information are not a quickly fading trend, but instead, they have become something of a cultural phenomenon. Whether they are just the ideal way to present information so that its easily consumable or designed to be a quick “sugar high” between work emails, …

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Tips for making the most of a data report: a Voxus case study

We’re excited to announce that Voxus is up for another award this year, this time for a data campaign in the IoT space. While we anxiously await winners to be announced, we thought we’d share a few highlights from this recent success. Voxus client Bsquare commissioned research about maturity in the Industrial Internet of Things (IoT) space. The result revealed never-before-seen stats about how IoT was being adopted in the manufacturing, transportation and oil & gas (O&G) space. Sounds perfect, right? At first glance, everything about this research was gold. …

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Timely tech career: drone operator

For the last two years, Voxus PR has partnered with New Tech Northwest, a great organization in the Seattle area that supports the growth of the technology industry through networking opportunities, education, job fairs and more. Each week, New Tech Northwest issues a helpful digital newsletter…and on a regular basis, Voxus contributes content. In working on a piece focused on Seattle’s hottest tech job titles, it was surprising to learn that one of the rising career categories is “drone operator.” It’s no surprise that Amazon is driving the creation of …

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5 hints that your website needs a redesign

Lately, you have noticed an increase in flashy websites from your competitors…while your site is the one you’ve been using for years. You start to wonder if your site is doing enough for your business. Is it capitalizing on opportunities and really giving you the online presence you are looking for? While a website redesign sounds sexy, is it really worth the investment? Here are five clues that it may be time for that website revamp you’ve been considering: Your site lacks a compelling story Your business has an exciting …

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How to tie your business to popular 2018 trends

2018 kicked off with a flurry of articles around “trends to watch” and “predictions.” Whether you agree with them or not, many of these are going to be the “it” topics for the foreseeable future. As a result, pitches related to these areas are a great way to earn media coverage right out of the gate this year. So, if you haven’t already, scan through to see which themes apply to your business, and how you can make the most strategic play with them. It’s an exciting thing to be …

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