Articles in 'Public Relations'

Should Podcasts Be Part of Your Comms Strategy?

Let’s talk about podcasts. Most of us are familiar with the medium and many have become avid listeners over the past several years. The expression was originally coined way back in 2004 by a reporter from The Guardian in a story about scores of people tuning in to amateur radio broadcasts via iPods and other MP3 players. I’ll bet you didn’t know we could just as easily be uttering the words “AudioBlog” or “GuerillaMedia” today if the term podcast didn’t stick well over a decade ago. But enough about the …

+ read more

A Star is Born: Creating a Thought Leader – A Case Study

Voxus helps Cimpress’ Director of API Management gain recognition as a thought leader From making key decisions about whether to create or buy technology, to building out new APIs that help its multiple mass customization businesses, Cimpress has lots of technology stories to tell. With a well-established thought leader – Chief Technology Officer, Maarten Wensveen – the company had already been offering insights on a variety of technology topics. However, with a plethora of additional subject matter experts (SME’s), there was a big opportunity to potentially expand the company’s thought …

+ read more

3 Keys to Unlocking Thought Leadership Success

Beyond being brilliant and accomplished in their own right, there’s a reason we recognize certain figures as subject matter experts (SMEs) and evangelists. They’re thought leaders, luminaries in their fields that are trusted by media outlets and audiences alike for their informed opinions and expertise. Not only do thought leaders (and thought leadership) inspire people with innovative ideas, but they also make topics accessible by effectively educating audiences. Here at Voxus, we help clients build thought leadership for their organizations using a variety of tactics, but in this post, I’d …

+ read more

Case Study: Car Break Down? How About a Free Lyft?

When ridesharing met roadside assistance, Voxus helped elevate Agero and Lyft’s new alternative transportation service sparking a flood of media coverage. 69 million drivers – one in three – will experience a vehicle breakdown each year and roughly half will require a tow. To get drivers back on the road, the leading provider of driver assistance services, Agero, and ride-hailing company, Lyft, partnered on a revolutionary transportation option for consumers requiring a tow. This new partnership provides a complementary Lyft ride from the disablement location, repair shop or dealership, to …

+ read more