Articles in 'Business'

BOLD Camp for Women acts as an education accelerator

Event pairs UW Bothell students with female CEOs for mentorship, lessons We see the headlines almost daily now, even locally in Seattle, of women being taken advantage of in the workplace or not being treated fairly. The question is no longer whether or not this trend exists, but rather how to rectify it. Powerful women, such as Ariana Huffington, have taken on high-profile challenges to fight for equality in the workplace at companies like Uber, but I would argue it is the unknown soldiers, women such as Susan Fowler, who …

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Are you brainstorming for the sake of brainstorming?

In public relations, it can be easy to get lost in the block-and-tackle programmatic elements of the job; upcoming announcements, pitch schedules, endless award deadlines, reporting… the list goes on and on. It requires organization, attention to detail and discipline, as all of these things are essential when it comes to achieving results for clients. At Voxus, we try to inject originality into even the most basic PR and social activity; whenever possible, we also flex our creative muscles to come up with imaginative ideas for new PR and social media …

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31 days of public relations lessons

Whether at networking events or family functions, a certain question often crops up: “What is public relations?” Friends and family might think I find and hire candidates (that is human relations) or take up ad space in their magazines (that’s advertising). To answer this question, I could quote the Public Relations Society of America with “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” But that isn’t very tangible. Instead, I opt to give a snapshot of what goes on: getting clients …

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GeekWire’s Sports and Tech Expo: a rare opportunity to engage

The GeekWire Sports and Technology Expo, held last week in Seattle, was an unusually intimate affair. This phenomenon may have annoyed the GeekWire staff, but it increased the opportunity for attendees to engage with the personalities speaking at the event, and with each other. In my opinion, the crowds attending GeekWire’s various events have grown so large over the years that the ever increasing noise levels prove too distracting for networking and engaging with others. And that is the primary reason I attend GeekWire events, or any event for that …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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Blendle review: paying for news per article

Staying on top of news headlines often involves jumping from article to article and from publication to publication. One minute you’re checking The New York Times, and the next you’re visiting The Wall Street Journal. Then soon enough you’ve hit a paywall—unable to read more articles. As news outlets increasingly gate content[1], you feel the walls closing in on quality reporting. Paywalls are one of the ways news outlets are reacting to the digital shift. Today, more readers get their news online than in print—which has impacted circulation revenues. In response, …

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Voxus finds 26% interested in paying for news per article

The internet has drastically disrupted how consumers access content—like using Netflix for television or Spotify for music. The news media is not immune to this disruption. Today, nearly twice as many readers get news online than in print[1], which is impacting newsrooms and revenues. Responding to the shift, news publications are experimenting with new approaches like novel distribution methods[2] and metered paywalls. Looming on the horizon is Blendle—enabling readers to pay publications on a per-article basis. In a previous Voxus blog post exploring news media trends, I suggested embracing a …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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Black History Month: The great African-Americans in tech

You’ve probably seen the previews and posters for the movie that has paved the way into Black History Month this year. Hidden Figures is the story of three African-American women that not only made a difference at NASA during the 1960s but also in America’s history. African-Americans have made great contributions in the world of education, entertainment, literature, medicine and technology that often go unrecognized. In honor of the beginning of the 41st Black History Month, we’d like to draw attention a few African-American technology pioneers. Granville Woods 1856-1910 Granville …

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