Articles in 'Business'

Blendle review: paying for news per article

Staying on top of news headlines often involves jumping from article to article and from publication to publication. One minute you’re checking The New York Times, and the next you’re visiting The Wall Street Journal. Then soon enough you’ve hit a paywall—unable to read more articles. As news outlets increasingly gate content[1], you feel the walls closing in on quality reporting. Paywalls are one of the ways news outlets are reacting to the digital shift. Today, more readers get their news online than in print—which has impacted circulation revenues. In response, …

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Voxus finds 26% interested in paying for news per article

The internet has drastically disrupted how consumers access content—like using Netflix for television or Spotify for music. The news media is not immune to this disruption. Today, nearly twice as many readers get news online than in print[1], which is impacting newsrooms and revenues. Responding to the shift, news publications are experimenting with new approaches like novel distribution methods[2] and metered paywalls. Looming on the horizon is Blendle—enabling readers to pay publications on a per-article basis. In a previous Voxus blog post exploring news media trends, I suggested embracing a …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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Black History Month: The great African-Americans in tech

You’ve probably seen the previews and posters for the movie that has paved the way into Black History Month this year. Hidden Figures is the story of three African-American women that not only made a difference at NASA during the 1960s but also in America’s history. African-Americans have made great contributions in the world of education, entertainment, literature, medicine and technology that often go unrecognized. In honor of the beginning of the 41st Black History Month, we’d like to draw attention a few African-American technology pioneers. Granville Woods 1856-1910 Granville …

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News media needs an overhaul

Americans have trust issues with the news media. A recent Gallup poll found American trust and confidence in the mass media has sunk to its lowest level in polling history—just 32% saying they have a great deal or fair amount of trust. This finding indicates one thing: the news media needs an overhaul. But what should the media do to shift this trend? In this blog post, I analyze the situation and offer recommendations for regaining trust. However, all of this is not to suggest journalists are failing at their …

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First HoloLens experience, and here’s what happened

Upon launching my public relations career, I knew most days would consist of writing and media relations. But I also knew I would occasionally get the unique opportunity to try new technologies that others have only read about. After all, it is a perk of the PR game. And boy, did I get one of the ultimate perks recently when using a Microsoft HoloLens running mixed reality apps from our client, Taqtile. Why all the fuss? What’s mixed reality? What’s the HoloLens? Let me break it down for you. What …

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A PR professional’s guide to surviving a technology conference

Technology conferences like Mobile World Congress, NAB and CES are just a few of the “must-attend” events for many tech-focused companies. If you are preparing for your first conference as a PR professional, here are a few helpful tips to follow to ensure you maximize your time and successfully support your client’s press meetings: Herding is involved Technology conferences can be exciting, busy and a tad overwhelming. It’s very easy for time to slip away from you and your spokesperson, so it’s your job to keep an eye on the …

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Using “Pokémon GO” to catch all the customers

When “Pokémon GO” initially launched, some friends and I began excitedly catching the digital creatures and comparing what we claimed. One Sunday afternoon in particular, we noticed an elusive Squirtle and tried hunting it down a few blocks away. He escaped us, but we continued in our quest to catch ‘em all. We eventually strolled through a park then settled in at a local eatery 1.5 miles away. There we ate and caught more. Considering how many others we encountered doing the same thing, our story seems hardly unique. In fact, …

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Boss on vacation: the program associate’s survival guide

Summer is here,, and for the Voxus team that means long days, great Pacific Northwest weather, and everyone going on vacation. Vacation season is extra stressful for me because I’m the only person other than the program director on several of my accounts. If they’re out of the office, I need to pick up the slack. Earlier this summer, one of my supervisors was out of the country for a week and completely unreachable by phone or email. Intimidating? Definitely. But with a little bit of planning. it doesn’t have …

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