Articles in 'Business'

6 keys to unlocking industry analyst coverage

Name your market space and there are a handful to a couple dozen industry analysts that specialize in it. They’re pretty easy to spot, too. They are quoted regularly in articles and their reports are blasted out to every corner of the web. Because your customers care a lot about what they say, you should too; however, influencing if or how they cover your business requires dedication. If you’re thinking about starting an analyst program, dusting off a neglected one or finally getting serious about the results you get for …

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Five tips for pitching acquisition news

Voxus works with small to mid-sized technology companies, many of them startups — and that means communicating information about acquisitions and mergers is a regular part of our PR efforts. In many ways, these business activities are the holy grail of tech PR. Whether your client is being acquired or purchasing another company, acquisitions are major news that can often get your client local and business press they wouldn’t otherwise be able to secure. But there’s also the potential for acquisitions to damage your client’s brand if the news is …

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Track tasks and plan like a PR pro with Excel [free template]

A career in public relations often means juggling half a dozen accounts and managing a never-ending list of tasks. This all can definitely be daunting; however, there are ways to make your days a little easier and your communications program run more smoothly. This all comes down to effective planning and task management. Many PR practitioners track tasks with pen and paper, whiteboards, Post-it notes, emails, Outlook notes, etc. But these lists quickly turn into an array of messy crossed-out action items, notes squeezed between margins and many killed trees. …

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BOLD Camp for Women acts as an education accelerator

Event pairs UW Bothell students with female CEOs for mentorship, lessons We see the headlines almost daily now, even locally in Seattle, of women being taken advantage of in the workplace or not being treated fairly. The question is no longer whether or not this trend exists, but rather how to rectify it. Powerful women, such as Ariana Huffington, have taken on high-profile challenges to fight for equality in the workplace at companies like Uber, but I would argue it is the unknown soldiers, women such as Susan Fowler, who …

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Are you brainstorming for the sake of brainstorming?

In public relations, it can be easy to get lost in the block-and-tackle programmatic elements of the job; upcoming announcements, pitch schedules, endless award deadlines, reporting… the list goes on and on. It requires organization, attention to detail and discipline, as all of these things are essential when it comes to achieving results for clients. At Voxus, we try to inject originality into even the most basic PR and social activity; whenever possible, we also flex our creative muscles to come up with imaginative ideas for new PR and social media …

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31 days of public relations lessons

Whether at networking events or family functions, a certain question often crops up: “What is public relations?” Friends and family might think I find and hire candidates (that is human relations) or take up ad space in their magazines (that’s advertising). To answer this question, I could quote the Public Relations Society of America with “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” But that isn’t very tangible. Instead, I opt to give a snapshot of what goes on: getting clients …

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GeekWire’s Sports and Tech Expo: a rare opportunity to engage

The GeekWire Sports and Technology Expo, held last week in Seattle, was an unusually intimate affair. This phenomenon may have annoyed the GeekWire staff, but it increased the opportunity for attendees to engage with the personalities speaking at the event, and with each other. In my opinion, the crowds attending GeekWire’s various events have grown so large over the years that the ever increasing noise levels prove too distracting for networking and engaging with others. And that is the primary reason I attend GeekWire events, or any event for that …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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Blendle review: paying for news per article

Staying on top of news headlines often involves jumping from article to article and from publication to publication. One minute you’re checking The New York Times, and the next you’re visiting The Wall Street Journal. Then soon enough you’ve hit a paywall—unable to read more articles. As news outlets increasingly gate content[1], you feel the walls closing in on quality reporting. Paywalls are one of the ways news outlets are reacting to the digital shift. Today, more readers get their news online than in print—which has impacted circulation revenues. In response, …

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Voxus finds 26% interested in paying for news per article

The internet has drastically disrupted how consumers access content—like using Netflix for television or Spotify for music. The news media is not immune to this disruption. Today, nearly twice as many readers get news online than in print[1], which is impacting newsrooms and revenues. Responding to the shift, news publications are experimenting with new approaches like novel distribution methods[2] and metered paywalls. Looming on the horizon is Blendle—enabling readers to pay publications on a per-article basis. In a previous Voxus blog post exploring news media trends, I suggested embracing a …

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