Articles in 'Business'

Email Marketing 101: 4 Tips for Success

I don’t know about you, but every day my email box is full of marketing emails. And to be honest, most of them are not compelling—and some are downright awful. Yet, for many organizations email marketing remains a primary tactic for lead generation. So, how can you break through the noise and ensure your email not only reaches your prospect, but engages them as well? Here at Voxus, email marketing is a core tactic as part of our overall marketing strategy and one that we often advise clients on. But …

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Why You Should Invest in Your PR Team Creating a Messaging Handbook

Your PR team is emailing you. Again. They have a new idea for a trend pitch, but they need some messaging information from you to draft it. Didn’t the UK team do something about this last month? The email thread is long-since buried and you don’t have a messaging handbook to keep track of all of this, so you have to write it all up again. Your Director of Products could help, but you’ve asked them for three comments already this month and they’re getting grumpy. Do you still have …

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A Star is Born: Creating a Thought Leader – A Case Study

Voxus helps Cimpress’ Director of API Management gain recognition as a thought leader From making key decisions about whether to create or buy technology, to building out new APIs that help its multiple mass customization businesses, Cimpress has lots of technology stories to tell. With a well-established thought leader – Chief Technology Officer, Maarten Wensveen – the company had already been offering insights on a variety of technology topics. However, with a plethora of additional subject matter experts (SME’s), there was a big opportunity to potentially expand the company’s thought …

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Communicating in the Time of Coronavirus

I’ve been hearing lots of questions from clients and team members alike in the past week or so about how to go about our jobs in the face of current events (or communicating in the time of coronavirus). Undeniably, it’s the smallest of concerns in light of those suffering today. Still, as many of us try to carry on – I’m personally going on my second full week of working from home – there’s a great deal of uncertainty around what is “business as usual” for PR pros today. I’ve …

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5 Public Relations Tips for Running a Successful Awards Program

Getting industry recognition and awards is an excellent way to build extra credibility for your organization, team, products and initiatives. It can help your brand break through the noise in a crowded market and arm you with third-party validation for use across sales, marketing and recruiting. As a PR professional working in the high tech space, an important part of my day-to-day job is to track new and ongoing award opportunities, provide guidance on the best ones to pursue, and manage the overall process of creating a killer “winning” submission. …

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How to Write a Killer Predictions Post

It’s that time of year again. As we start off 2020, it’s time to be thinking about what this new year will have in store for us. Predictions or trend pieces are a nice way to get your company some coverage and start the year off right. Here are a few tips for coming up with compelling and exciting predictions to set yourself apart from your competitors.   Brainstorm with the experts                                                                                       Schedule a brainstorming session with a subject matter expert (SME) from your company. This can be your CTO, …

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How to network like a pro

Networking can be an asset to anyone’s career, whether you’re just starting out or well established in your field. But it can also be incredibly daunting. A room full of strangers? Awkward introductions? Yikes! It can sometimes feel like a middle school dance all over again. But wait! It doesn’t have to be that way. I’m a firm believer that you attract what you put out into the world, so be confident and you’ll be able to navigate your next event like a pro. Here are some helpful tips to …

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SEO tips for contributed content

Contributed articles (or guest articles) are a great way to drive leads to your business because they can make it easier for customers to find you. In addition to your corporate site being visible in search results, they can also see attention-grabbing headlines from their most trusted news sites. When reading the article, they’ll notice your executive as the author and be able to click through to your website via a link in the bio (or directly input your business’ name into the search bar) to learn more. The best …

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A Tech PR Pro’s Take on TechNews Versus Cision and Meltwater

I’ve been doing tech PR for more years than I care to count. During that time, I’ve used proprietary media database solutions and the platforms offered by Cision, Trendkite and, more recently, Meltwater. At our agency, teams often complain about the shortcomings of these solutions. In all honesty, no platform seems perfect, and everything often gets supplemented with Google and per-publication searches.  However, our teams have recently started using TechNews, and we’re in love…so much so that I want to take a minute to outline some of the key features …

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Billionaire buyers + newsroom innovation = ?

The 21st Century has been an interesting time for the media, particularly the newspaper business. According to Pew Research Center, the number of newspaper newsroom employees declined by 45 percent over the past decade, from about 71,000 workers in 2008 to 39,000 in 2017. At the same time, Pew found that newspaper advertising revenue declined by more than $30 billion dollars between 2006 and 2016. Despite these challenges, in recent years a number of well-known billionaires have come forward to acquire prominent publications. Most recently, Salesforce founder Marc Benioff and …

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