Articles in 'Business'

The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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Black History Month: The great African-Americans in tech

You’ve probably seen the previews and posters for the movie that has paved the way into Black History Month this year. Hidden Figures is the story of three African-American women that not only made a difference at NASA during the 1960s but also in America’s history. African-Americans have made great contributions in the world of education, entertainment, literature, medicine and technology that often go unrecognized. In honor of the beginning of the 41st Black History Month, we’d like to draw attention a few African-American technology pioneers. Granville Woods 1856-1910 Granville …

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News media needs an overhaul

Americans have trust issues with the news media. A recent Gallup poll found American trust and confidence in the mass media has sunk to its lowest level in polling history—just 32% saying they have a great deal or fair amount of trust. This finding indicates one thing: the news media needs an overhaul. But what should the media do to shift this trend? In this blog post, I analyze the situation and offer recommendations for regaining trust. However, all of this is not to suggest journalists are failing at their …

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First HoloLens experience, and here’s what happened

Upon launching my public relations career, I knew most days would consist of writing and media relations. But I also knew I would occasionally get the unique opportunity to try new technologies that others have only read about. After all, it is a perk of the PR game. And boy, did I get one of the ultimate perks recently when using a Microsoft HoloLens running mixed reality apps from our client, Taqtile. Why all the fuss? What’s mixed reality? What’s the HoloLens? Let me break it down for you. What …

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A PR professional’s guide to surviving a technology conference

Technology conferences like Mobile World Congress, NAB and CES are just a few of the “must-attend” events for many tech-focused companies. If you are preparing for your first conference as a PR professional, here are a few helpful tips to follow to ensure you maximize your time and successfully support your client’s press meetings: Herding is involved Technology conferences can be exciting, busy and a tad overwhelming. It’s very easy for time to slip away from you and your spokesperson, so it’s your job to keep an eye on the …

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Using “Pokémon GO” to catch all the customers

When “Pokémon GO” initially launched, some friends and I began excitedly catching the digital creatures and comparing what we claimed. One Sunday afternoon in particular, we noticed an elusive Squirtle and tried hunting it down a few blocks away. He escaped us, but we continued in our quest to catch ‘em all. We eventually strolled through a park then settled in at a local eatery 1.5 miles away. There we ate and caught more. Considering how many others we encountered doing the same thing, our story seems hardly unique. In fact, …

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Boss on vacation: the program associate’s survival guide

Summer is here,, and for the Voxus team that means long days, great Pacific Northwest weather, and everyone going on vacation. Vacation season is extra stressful for me because I’m the only person other than the program director on several of my accounts. If they’re out of the office, I need to pick up the slack. Earlier this summer, one of my supervisors was out of the country for a week and completely unreachable by phone or email. Intimidating? Definitely. But with a little bit of planning. it doesn’t have …

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Prepared to post on Product Hunt? Call us first…

Product Hunt has become a big target for the technology community by providing companies with a platform for releasing product to a hyper-engaged community that is not afraid to download a new app, try it out and provide the maker with useful feedback. It also doesn’t hurt that traffic originating from Product Hunt can, in some cases, trump the traffic from a respected tech journal like TechCrunch. Because of this phenomenon, it now seems that just about every product-based company Voxus works with is, at the minimum, curious about posting …

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Quick references for writing a killer blog post

There’s nothing truer about being a public relations practitioner: it involves a great deal of writing. And it’s not enough to construct a grammatically sound sentence. You have to craft compelling content across the board—including press releases, media pitches, social media, and of course, blog posts. No pressure, though. When it comes to writing blogs, you’ll see posts come in many forms: informative, persuasive, creative and more. The key to writing one well, though, is to incorporate all of these elements. It should be entertaining, yet revealing. Informative, and maybe …

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Social roundup: big changes coming to Twitter, Facebook and Snapchat

There’s been some big changes in the social media world this week. Twitter switched up longstanding rules, and acts as a canary in the coal mine for commerce. Facebook comes under fire and adjusts its approach. Another platform approaches $20 billion in valuation. Today’s post runs down this week’s need-to-know social networking developments. Twitter to ease character limit Known for limiting tweets to 140 characters, Twitter announced Tuesday that it’s getting more lenient. Right now, for example, tweeting a photo eats 20 valuable characters. Soon Twitter will lift this restriction, among others, …

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