Articles in 'Business'

Communicating in the Time of Coronavirus

I’ve been hearing lots of questions from clients and team members alike in the past week or so about how to go about our jobs in the face of current events (or communicating in the time of coronavirus). Undeniably, it’s the smallest of concerns in light of those suffering today. Still, as many of us try to carry on – I’m personally going on my second full week of working from home – there’s a great deal of uncertainty around what is “business as usual” for PR pros today. I’ve …

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5 Public Relations Tips for Running a Successful Awards Program

Getting industry recognition and awards is an excellent way to build extra credibility for your organization, team, products and initiatives. It can help your brand break through the noise in a crowded market and arm you with third-party validation for use across sales, marketing and recruiting. As a PR professional working in the high tech space, an important part of my day-to-day job is to track new and ongoing award opportunities, provide guidance on the best ones to pursue, and manage the overall process of creating a killer “winning” submission. …

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How to Write a Killer Predictions Post

It’s that time of year again. As we start off 2020, it’s time to be thinking about what this new year will have in store for us. Predictions or trend pieces are a nice way to get your company some coverage and start the year off right. Here are a few tips for coming up with compelling and exciting predictions to set yourself apart from your competitors.   Brainstorm with the experts                                                                                       Schedule a brainstorming session with a subject matter expert (SME) from your company. This can be your CTO, …

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How to network like a pro

Networking can be an asset to anyone’s career, whether you’re just starting out or well established in your field. But it can also be incredibly daunting. A room full of strangers? Awkward introductions? Yikes! It can sometimes feel like a middle school dance all over again. But wait! It doesn’t have to be that way. I’m a firm believer that you attract what you put out into the world, so be confident and you’ll be able to navigate your next event like a pro. Here are some helpful tips to …

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SEO tips for contributed content

Contributed articles (or guest articles) are a great way to drive leads to your business because they can make it easier for customers to find you. In addition to your corporate site being visible in search results, they can also see attention-grabbing headlines from their most trusted news sites. When reading the article, they’ll notice your executive as the author and be able to click through to your website via a link in the bio (or directly input your business’ name into the search bar) to learn more. The best …

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A Tech PR Pro’s Take on TechNews Versus Cision and Meltwater

I’ve been doing tech PR for more years than I care to count. During that time, I’ve used proprietary media database solutions and the platforms offered by Cision, Trendkite and, more recently, Meltwater. At our agency, teams often complain about the shortcomings of these solutions. In all honesty, no platform seems perfect, and everything often gets supplemented with Google and per-publication searches.  However, our teams have recently started using TechNews, and we’re in love…so much so that I want to take a minute to outline some of the key features …

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Billionaire buyers + newsroom innovation = ?

The 21st Century has been an interesting time for the media, particularly the newspaper business. According to Pew Research Center, the number of newspaper newsroom employees declined by 45 percent over the past decade, from about 71,000 workers in 2008 to 39,000 in 2017. At the same time, Pew found that newspaper advertising revenue declined by more than $30 billion dollars between 2006 and 2016. Despite these challenges, in recent years a number of well-known billionaires have come forward to acquire prominent publications. Most recently, Salesforce founder Marc Benioff and …

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It’s PTO season – how to set yourself and your teams up for success before you go.

The holidays are coming up, and that means professionals everywhere are cashing in their PTO left and right. If you’re planning to spend some time out of office, here’s how to set yourself and your teammates up for success before you clock out. Get your PTO approved ASAP Rarely, if ever, can a whole office take a vacation at the same time so you’ll want to plan ahead if you’ve got your heart set on a few specific dates on the calendar. The holiday season –  especially the days around …

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6 keys to unlocking industry analyst coverage

Name your market space and there are a handful to a couple dozen industry analysts that specialize in it. They’re pretty easy to spot, too. They are quoted regularly in articles and their reports are blasted out to every corner of the web. Because your customers care a lot about what they say, you should too; however, influencing if or how they cover your business requires dedication. If you’re thinking about starting an analyst program, dusting off a neglected one or finally getting serious about the results you get for …

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Five tips for pitching acquisition news

Voxus works with small to mid-sized technology companies, many of them startups — and that means communicating information about acquisitions and mergers is a regular part of our PR efforts. In many ways, these business activities are the holy grail of tech PR. Whether your client is being acquired or purchasing another company, acquisitions are major news that can often get your client local and business press they wouldn’t otherwise be able to secure. But there’s also the potential for acquisitions to damage your client’s brand if the news is …

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