It’s a common question we receive from clients on a regular basis here at VOXUS: “What social media outlet is most beneficial for our business?”
The Wall Street Journal recently released results of a survey that tried to shed some light on this question, at least when it comes to small businesses. According the survey, which took into account the opinion of 835 small business owners, 41 percent said LinkedIn could benefit their company in a positive way. Twitter garnered just three percent of the total vote. YouTube got about 16 percent of votes while Facebook took in 14 percent.
Picking apart the survey a bit more, it found LinkedIn was used by 30 percent of businesses on a regular basis, Facebook by two percent, Twitter by 14 percent, YouTube by 13 percent, and Google by seven percent.
About 60 percent of respondents said social media sites could positively benefit their company.
Here at VOXUS, we have found LinkedIn to be a beneficial business tool, but so have the others. It really depends on a combination of your target customers, industry, goals, etc.