Blog

Is Snapchat dead?

When’s the last time you used the dog filter, a special effect on Snapchat? What with the frustrating UI/UX redesign, the introduction of Instagram stories and decreasing number of users, it seems as if Snapchat going to take its last breath. Most users have moved past the redesign mayhem of last February, but moving on doesn’t mean they have forgotten about it. Users lost respect and love for the Snapchat brand. Snapchat’s refusal to address a petition and the thousands of tweets complaining about the app’s user experience and navigation …

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5 tech podcasts to pitch this month

When it comes to PR, our clients’ number one question is always: “How can we get more coverage?” While traditional outlets – magazines, newspapers, and blogs – are a great way to achieve coverage, there is an outlet that is easy to overlook: podcasts. Yes, podcasts are not a new concept. Yet, there is a staggering difference between the number of podcasts and the number of traditional outlets available. This is a market that is still developing and, as a result, podcasts are not top of mind when it comes …

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Creating news in the absence of news, thanks to news

Newsjacking has been a topic of discussion in our industry for several years now, with the term making Oxford Dictionaries’ shortlist for “Word of the Year” in 2017. David Meerman Scott is often viewed as the originator of the concept through his book on the topic earlier this decade. While the concept is not new, I’m often surprised to discover that newsjacking is not included as a defined program element more frequently in PR plans. Ride the coattails of a larger narrative When news breaks, you can be sure that …

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4 reasons MoviePass fails at social media

MoviePass seemed too good to be true, with an unlimited plan allowing one movie a day for $9.95 a month. Although the deal was real, the company ran into financial problems and there are complications that come with MoviePass. The problems subscribers face include continuous alteration of payment plans, verification of tickets, app failure, peak pricing, optional movie upgrades, and to top it all off, HORRIBLE customer service on social media channels. Here’s a look at what’s hurting MoviePass from gaining and keeping subscribers, from a social media perspective: If …

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Got funding? 10 outlets to contact for coverage

Let’s face it. Unless it offers a breakthrough consumer product, garners $100 million plus in a funding round or hires a rockstar CEO, getting top tier media mentions for any company can be an uphill climb. In the absence of the above, a “mere” couple million dollar funding round and up can go a long way with select reporters. While not all reporters who cover smaller funding rounds reside at what most people consider top tier outlets (although some do), getting hits there do provide credibility for future articles in …

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5 social media tips for targeting the under-30 crowd

For brands of all sizes and across industries, social media has evolved to be the most ideal medium for promoting open and active communication with audiences and customers. But not all social content is equally effective for reaching all audiences. What if your brand is specifically looking to reach the under-30 crowd? We’ve put together a few handy tips for how to best tailor your brand’s social media content to this discerning demographic: 1. Create experiences, not advertisements Social media users under 30 are especially skilled at spotting traditional advertisements …

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6 keys to unlocking industry analyst coverage

Name your market space and there are a handful to a couple dozen industry analysts that specialize in it. They’re pretty easy to spot, too. They are quoted regularly in articles and their reports are blasted out to every corner of the web. Because your customers care a lot about what they say, you should too; however, influencing if or how they cover your business requires dedication. If you’re thinking about starting an analyst program, dusting off a neglected one or finally getting serious about the results you get for …

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Five tips for pitching acquisition news

Voxus works with small to mid-sized technology companies, many of them startups — and that means communicating information about acquisitions and mergers is a regular part of our PR efforts. In many ways, these business activities are the holy grail of tech PR. Whether your client is being acquired or purchasing another company, acquisitions are major news that can often get your client local and business press they wouldn’t otherwise be able to secure. But there’s also the potential for acquisitions to damage your client’s brand if the news is …

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3 things to consider when creating a listicle

We hear you loud and clear Buzzfeed, listicles are here to stay. Listicles, or articles that enumerate a thought, concept or activity, have become a frequently-used editorial format for many major publications as a way to comfort readers’ ever-fading attention spans. These easily digestible little nuggets of information are not a quickly fading trend, but instead, they have become something of a cultural phenomenon. Whether they are just the ideal way to present information so that its easily consumable or designed to be a quick “sugar high” between work emails, …

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Tips for making the most of a data report: a Voxus case study

We’re excited to announce that Voxus is up for another award this year, this time for a data campaign in the IoT space. While we anxiously await winners to be announced, we thought we’d share a few highlights from this recent success. Voxus client Bsquare commissioned research about maturity in the Industrial Internet of Things (IoT) space. The result revealed never-before-seen stats about how IoT was being adopted in the manufacturing, transportation and oil & gas (O&G) space. Sounds perfect, right? At first glance, everything about this research was gold. …

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