Blog

How to avoid embarrassment from hashtag fails

At Voxus, we handle all kinds of projects for our clients’ social media accounts and are often asked to help plan and launch social media campaigns. One of the most important elements of a social media campaign? The hashtag. But how do you pick the right one? Can you pick a wrong hashtag? Luckily, there’s an answer to both of these questions. Follow these tips and you’ll avoid being on the top of the hashtag fails list for 2017. How to pick the right hashtag Know your audience Making sure you …

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Tech PR in an era of fake news

Recently, there has been a lot of discussion around fake news and how to rid today’s news channels of it (read how social platforms are curbing fake news here). While not operating directly in the political scene, lately I have felt some repercussions…enough to where I wanted to think through how we, as PR practitioners, can maintain the integrity of the tech news world. I don’t think for one minute that we (or any other media segment) is immune to such widespread criticism. It’s in the PR rep’s job description to …

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Upstream Fest review – the impact of blockchain and brand leasing on piracy

Thanks to few strings pulled with Paul Allen, a colleague and I were fortunate enough to attend the Upstream Fest last Friday. Upstream is Seattle’s answer to Austin’s South by Southwest (SXSW), an event that some marketing influencers feel has outlived its usefulness. In other words, SXSW (i.e., Happy Days) has jumped the proverbial shark and Mork & Mindy (i.e., Upstream) is now poised to take its place in America’s collective conscience…and ultimately steal the tastemaker throne from SXSW. In my opinion, this is purely aspirational on Upstream’s part, considering …

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Corporate security depends on all of us. Don’t be that guy.

There was an interesting article in our local Puget Sound Business Journal, which you can find here. The article discussed what sounded like a very innocent but unfortunate case of bad decision-making on the part of a Boeing employee. The gentleman in question had been having trouble with the formatting of an Excel spreadsheet back in November, so he decided to send the uncooperative document to his wife to ask for help. “What’s so bad about that?” you may ask. Well, it turns out that the spreadsheet in question contained …

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Securing that perfect media hit, the need for speed

Voxus has written many a blog post about how to score that perfect media hit whether it’s through an intriguing pitch or a compelling press release. Today, I want to address a very tactical element of communicating with the media that could be the difference between success or failure: speed. It is true that coming up with a strategic and compelling, well-worded communication to reporters is important, but I’d argue that it’s equally important how fast that communication is given. Let’s examine some hypothetical scenarios. The 5 o’clock news response Your company just became …

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Help! LinkedIn’s new company page is messing up my social!

LinkedIn recently introduced a slick new interface for personal accounts and company pages. As nice as the new, mobile-influenced design looks, it comes with its own set of problems. A few days ago, I pulled up my client’s LinkedIn page (which I manage) to see this: Not good! It turns out LinkedIn’s update got stricter with its image requirements and that was making my client’s posts look bad. When you put a link into a LinkedIn post, LinkedIn automatically creates a link preview using whatever image is available on that …

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Three keys to creating engaging contributed article campaigns

Creating a contributed article is hardly a new concept; contributing authors have been part of the media landscape since the launch of the New York Times’ OP/ED section in the late 1960s. Today, the genre is wide open, and is one that all marketers, executives and subject matter experts should closely examine. Submitting a thought-leadership piece presents opportunities for experts to showcase their knowledge or the company’s expertise in dynamic and creative ways.  And, thanks to shrinking newsrooms and publication budgets, subject matter experts are being published in a dizzying …

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Three ways to keep your audience’s attention in a mobile-distracted world

The growing number of mobile devices has given us the freedom to access an overabundance of information whenever and wherever we want. This type of accessibility can be a double-edged sword for PR pros. On one hand, it’s great to have a variety of ways to connect with your target audience; however, too much information can be a distraction. So the real challenge becomes how to create content that will keep your audience engaged. Here are a few ways to help maintain your audience’s focus: Listicles We’ve all been guilty …

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Blendle review: paying for news per article

Staying on top of news headlines often involves jumping from article to article and from publication to publication. One minute you’re checking The New York Times, and the next you’re visiting The Wall Street Journal. Then soon enough you’ve hit a paywall—unable to read more articles. As news outlets increasingly gate content[1], you feel the walls closing in on quality reporting. Paywalls are one of the ways news outlets are reacting to the digital shift. Today, more readers get their news online than in print—which has impacted circulation revenues. In response, …

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Voxus finds 26% interested in paying for news per article

The internet has drastically disrupted how consumers access content—like using Netflix for television or Spotify for music. The news media is not immune to this disruption. Today, nearly twice as many readers get news online than in print[1], which is impacting newsrooms and revenues. Responding to the shift, news publications are experimenting with new approaches like novel distribution methods[2] and metered paywalls. Looming on the horizon is Blendle—enabling readers to pay publications on a per-article basis. In a previous Voxus blog post exploring news media trends, I suggested embracing a …

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