Blog

‘Tis the season for retrospectives and predictions

The Christmas lights are up, the menorahs are getting dusted off…it’s that time of year when most media outlets take a look back at the year that was and forecast what next year is going to look like. Dirty little secret: media outlets need to fill their pages/airwaves with “in the can” content while many employees take time off. So retrospectives about the year that was and predictions about the year ahead are a perfect fit for them. Given you live and breathe your industry, chances are some of those media …

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Stealing KYC from the banks and giving it to PR

Last month, my wife and I sailed from our comfy confines on Vashon Island to the mainland so that we could visit a dry cleaner, a foreign concept on the rock we live on.  I needed my suit pants dry cleaned ahead of a White House-related event in the fashion conservative District of Columbia. Since I am typically oblivious to the mechanisms that involve my own wardrobe, I had failed to notice anything odd about my pants until it was time to pick them up. The owner of the dry …

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One of PR’s golden rules – prepare a ‘+1’

One of the ways that we generate coverage for our clients is by piggy-backing off other news stories. In other words, if we hear or read about breaking news that is impacting the tech industry, we find a way to insert our client’s perspective or expertise into the story. To give you an example, the recent news of a massive data breach at Yahoo! – impacting hundreds of millions of users – has caused a flurry of media attention with stories about how this happened, why it took so long …

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What Yahoo’s bad day can teach us about security, PR and ethical disclosure

Yahoo’s PR team had a stressful week Sept. 19-23. On September 24,  the company confirmed that the data of at least 500 million users was exposed in a 2014 hack. A day earlier, Recode reported that the announcement was expected before it was officially confirmed, and the news rocketed around the world — and caused friction with Verizon, who was in talks to buy Yahoo at the time. It may be the largest data breach ever (that we know about). Why does this matter for the rest of us PR …

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Live Tweeting during a webinar? Here’s how to analyze your results

So, you’ve done all the work ahead of time: nailed an excellent presenter, crossed the t’s and dotted the i’s in your beautiful PowerPoint deck, practiced boatloads of times and had a flawless webinar. You encouraged participants to submit their lessons learned and questions over Twitter, but now you’re wondering what did that really accomplish? What kind of social impact did it reach? Is it worth even doing again? You’re in luck, because you can easily analyze the magnitude and impact you made without any fancy or advanced analytics tools. With …

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News media needs an overhaul

Americans have trust issues with the news media. A recent Gallup poll found American trust and confidence in the mass media has sunk to its lowest level in polling history—just 32% saying they have a great deal or fair amount of trust. This finding indicates one thing: the news media needs an overhaul. But what should the media do to shift this trend? In this blog post, I analyze the situation and offer recommendations for regaining trust. However, all of this is not to suggest journalists are failing at their …

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6 things to know about crowd-sourced product reviews

Media outlets are typically the first place tech companies go to when they want their products reviewed. The process is tried and true. A vendor ships a product to an experienced reviewer, the reviewer spends an afternoon or longer checking it out and a story is posted sometime afterwards. However, a new breed of reviews is gaining momentum by putting the customer in the driver’s seat. I recently caught up with IT Central Station co-founder Russell Rothstein to find out what he thinks vendors should know about using his peer-review …

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LinkedIn conversion tracking is here! Get started in just 3 simple steps

LinkedIn is, hands down, the best platform to advertise and generate quality leads for B2B marketers. And it’s only getting better! Last month, LinkedIn launched conversion tracking that allows LinkedIn campaign managers to easily measure how many leads, sign-ups, content downloads or purchases, are coming from Sponsored Content. And you can get started in just three easy steps! Step 1: In LinkedIn Campaign Manager, your first step is to add the website URL that you would like to track. Step 2: Add the Insight Tag to every page on your …

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First HoloLens experience, and here’s what happened

Upon launching my public relations career, I knew most days would consist of writing and media relations. But I also knew I would occasionally get the unique opportunity to try new technologies that others have only read about. After all, it is a perk of the PR game. And boy, did I get one of the ultimate perks recently when using a Microsoft HoloLens running mixed reality apps from our client, Taqtile. Why all the fuss? What’s mixed reality? What’s the HoloLens? Let me break it down for you. What …

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10 years strong – Voxus takes Victoria

It’s hard to believe 10 years ago, Voxus opened its doors in a small office on the shores of Puget Sound in Gig Harbor, Washington. Today, we have significant offices in Seattle and Tacoma, with clients that span the globe in every facet of the tech industry. I joined Voxus nearly nine years ago, leaving a large PR agency that was part of a multi-billion-dollar media group. Why did I leave such a corporate juggernaut for a scrappy PR agency? One word: culture. And I say it’s worked out pretty …

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