Blog

Considering a contributed content program?

Contributed content makes up at least some portion of most PR programs. And if it doesn’t, it should. A fun and rewarding tactic, bylined articles can help to maintain consistent media touchpoints through slow news cycles, boost brand recognition, establish thought leadership within your space and further develop media relationships. Publishing content through media outlets also allows you to reach a broad audience with controlled narratives that support your brand’s priorities, perspectives and position within the industry. If you’re thinking about a contributed article program for the first time, there …

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CES 2018 – who did it best?

If you’ve never been to CES, the huge Consumer Electronics Show held in Las Vegas each year, it’s hard to grasp the scale of the event. Imagine huge displays everywhere you turn, huge crowds, noise and sore feet from miles of walking and hours of standing. Every year, companies big and small vie for the spotlight by presenting their latest new products, concepts and technologies. Apart from a power outage and heavy rain that caused a minor flood at the Google booth, CES 2018 was another glitzy and wacky showcase …

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The top 10 Voxus blog posts of 2017

A lot happened in 2017, and now is the time of year to reflect on past events and plan for what’s to come! Here is a countdown of the top 10 Voxus PR blog posts—the most clicked, shared and read blog posts from our talented team. 10. Social platforms move to curb fake news The 2016 US presidential election took many observers by storm. From the primaries to the general election, surprises emerged that flipped many previously-held notions on their heads. Another surprise was the propagation of fake news. Companies like Google …

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5 year longitudinal Twitter study reveals data on the power of journalists

As PR people, we know the value of journalism and importance of building good relationships with influential media but it is rare to see the quantifiable, measurable value of journalism, until now. New research published in the journal Science analyzed 48 news outlets to determine the impact of articles they published and shared to their Twitter accounts. Unsurprisingly the data was clear: “journalists bear considerable responsibility for a crucial part of American Democracy,” the study lead, Harvard author Gary King, told BuzzFeed News. 48 news outlets agreed to participate in …

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How to measure a social program without analysis paralysis

It’s the end of the year, and you have to present the results of your social media program to your bosses and/or the client. You pop open your social media manager or Twitter’s built-in analytics only to find that it tracks dozens of metrics, graphs and charts. It’s too much data – how can you, much less your client, make sense of it? No matter how good your program is, no one else will understand that fact if you can’t measure it properly. And without a clear picture of where …

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Question headlines: do they work?

Yes – you obviously clicked the link. In all seriousness, the answer is a little murky. There are some indicators that question headlines might entice a click, but there remains a lack of consensus about the tactic. As with any content strategy, uncovering what works best requires the process of testing and measuring. Then testing and measuring again… and once more. It’s a constant cycle. In this blog post, I sift through the evidence and provide ways to help you determine whether your content needs more questions. What does the research …

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Podcasts turned my frown upside down

Like many of us, I commute to work by car. And, like for many of us, that commute is often a grind, especially when traffic is backed up or when the weather refuses to cooperate. Getting to the office in the morning normally takes me about an hour, and in the evening, it takes a bit longer to get home. So, what’s a guy supposed to do with his time? My go-to obsession for years has been NPR news radio. I love(d) it so much that I even went on …

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How to make an outstanding benchmark report

Benchmark reports are a great way to educate your target audiences on new and important topics. Key findings can be used to earn media coverage, lure in qualified leads and more. But not every report is a winner. To increase your chances of success, you must know your audience, be original and ensure high quality data. Here are some key tips for hitting on those requirements and making sure that your report gets read, re-read, shared and quoted. Know your target  Companies can have a lot of products and target …

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Take the time to stay organized

More often than not, if you work at a PR agency, you probably work on more than one client account. This is a very common practice and it makes for an exciting, fast-paced work environment. Here at Voxus, we wouldn’t have it any other way. Supporting multiple clients does require you to be quite comfortable with multi-tasking and managing your time wisely. If you don’t have a great way to stay organized, your work could suffer and you’ll quickly find yourself overloaded and behind schedule, with too many moving pieces …

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Mystery of monarch butterfly migration to be solved?

We recently began working with the Monarch Butterfly Fund, an international organization committed to the preservation of the monarch butterfly’s migration patterns across North America. The organization is initiating a competition that challenges technology designers to create a tracking device that can deliver the scientific insights needed to better understand and preserve monarch butterfly environments and the requirements for the species’ annual migration. Every fall, millions of monarchs travel from southern Canada to central Mexico, a distance of up to 3,000 miles. Contemporary tracking tools are limited, so we don’t …

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