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How to Master the Art of Rapid Response Press Pitching

When big news hits in your industry and there’s a flood of coverage, do you ever find yourself frustrated that it always seems to be a competitor that’s being quoted or cited? It probably drives you nuts (I know it drives me nuts). Today’s news cycle is extremely unpredictable and it never stops. If you want your brand to be a part of that constant surge, your PR team needs a solid strategy in place when it comes to rapid response pitching (aka newsjacking). That means creating a system that …

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5 Public Relations Tips for Running a Successful Awards Program

Getting industry recognition and awards is an excellent way to build extra credibility for your organization, team, products and initiatives. It can help your brand break through the noise in a crowded market and arm you with third-party validation for use across sales, marketing and recruiting. As a PR professional working in the high tech space, an important part of my day-to-day job is to track new and ongoing award opportunities, provide guidance on the best ones to pursue, and manage the overall process of creating a killer “winning” submission. …

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How to Write a Killer Predictions Post

It’s that time of year again. As we start off 2020, it’s time to be thinking about what this new year will have in store for us. Predictions or trend pieces are a nice way to get your company some coverage and start the year off right. Here are a few tips for coming up with compelling and exciting predictions to set yourself apart from your competitors.   Brainstorm with the experts                                                                                       Schedule a brainstorming session with a subject matter expert (SME) from your company. This can be your CTO, …

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PR 101: How do I get reporters to cover my company?

Let’s face it, technology reporters love to cover the Amazons, Microsofts, and Googles of the world, but this doesn’t mean all is lost for your company. There is still ample opportunity for SMBs and startups to get a place in the spotlight. All it takes is knowing what these tech reporters care about most and having something enticing to offer… I know what you’re thinking, “Easier said than done.”  However, when you focus internally on product innovation, surveys and data collection, and the minds of your top SMEs, it’s amazing …

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How to network like a pro

Networking can be an asset to anyone’s career, whether you’re just starting out or well established in your field. But it can also be incredibly daunting. A room full of strangers? Awkward introductions? Yikes! It can sometimes feel like a middle school dance all over again. But wait! It doesn’t have to be that way. I’m a firm believer that you attract what you put out into the world, so be confident and you’ll be able to navigate your next event like a pro. Here are some helpful tips to …

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SEO tips for contributed content

Contributed articles (or guest articles) are a great way to drive leads to your business because they can make it easier for customers to find you. In addition to your corporate site being visible in search results, they can also see attention-grabbing headlines from their most trusted news sites. When reading the article, they’ll notice your executive as the author and be able to click through to your website via a link in the bio (or directly input your business’ name into the search bar) to learn more. The best …

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Influencer PR: Leveraging the top minds of Twitter

For years, marketing and PR professionals have turned to Twitter to share content about their brands in hopes of reaching new customers. New blog content? Tweet it out. Releasing a new product? Let your followers know. Secured a new media mention? Share a link. The list goes on and on. While these tactics are a great starting point, the real winners are those that use Twitter and other social platforms to actively engage influencers. In a recent study, 94% of marketing professionals agreed that influencer marketing is an effective form …

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Seattle Is… (A Branding Lesson)

When you think of Seattle, what comes to mind?   A recent article in Seattle Business Magazine claims that Seattle needs a branding boost. If you think about it, we use mostly nouns to describe our city, but where is the action? We love to talk about the companies that are based here, the local attractions, or even the weather. But where are the adjectives or verbs? Portland is weird. What happens in Vegas stays in Vegas. Los Angeles is the City of Angels. But what exactly is Seattle? A recent study …

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Calling all IoT experts! 5 podcasts to pitch today

Are you the Internet of Things (IoT) expert at your company? Do you have an interesting IoT use case to share? Are you itching to tell your digital twins or IT/OT convergence tales? Then look no further than IoT podcasts! Podcasts aren’t a new concept, but they are gaining in popularity for tech companies looking for more thought leadership opportunities. Last year, we shared the top five tech podcasts to add to your PR program. Now, in no particular order, we offer you the top five podcasts that will make …

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A Tech PR Pro’s Take on TechNews Versus Cision and Meltwater

I’ve been doing tech PR for more years than I care to count. During that time, I’ve used proprietary media database solutions and the platforms offered by Cision, Trendkite and, more recently, Meltwater. At our agency, teams often complain about the shortcomings of these solutions. In all honesty, no platform seems perfect, and everything often gets supplemented with Google and per-publication searches.  However, our teams have recently started using TechNews, and we’re in love…so much so that I want to take a minute to outline some of the key features …

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