Merlin Mann over at 43folders had a very interesting post on what makes a good blog.

Good blogs are the product of “Attention times Interest.” A blog shows me where someone’s attention tends to go. Then, on some level, they encourage me to follow the evolution of their interest through a day or a year. There’s a story here. Ethical “via” links make it easy for me to follow their specific trail of attention, then join them for a walk made out of words.

There's a lot of interesting information in the full article, all of which is useful in understanding not "how do I get my blog noticed" (which is what most of these types of articles focus on) but more "how do I have a blog that doesn't suck."

Good reading.

-posted by Paul

Our client Boost eLearning, the pioneer in Google search training for large organizations, is interested in hearing about your experiences with Google. If you have a minute to spare, please fill out a survey. Look for the orange starburst at the bottom left of the screen. Survey-takers are automatically entered to win a free Boost eLearning Google Search Training license.

Thanks for your help.

-posted by Lindsay

Google Search is a critical business tool for the full spectrum of roles in an organization. From sales to HR and IT, employees depend on Google multiple times a day to find the information they need to do their job. Yet this tool is highly underutilized since most workers only know a couple of Google's powerful search capabilities. This gap has created a significant market opportunity for training businesses to help workers demystify the Web and turn free data into actionable information.

Seattle-based Boost eLearning is hoping to do just that. Leveraging the fundamentals of adult-learning theory, Boost eLearning Google Search Training instills in workers the repertory of search skills required to extract and harness targeted information in the fastest manner possible. By easily excluding ads, pinpointing geographic areas, extracting certain file types and many other powerful search practices, Boost eLearning's training eliminates the time and frustration of failed searches.

If you're not convinced, check out their free online demo at: www.boostelearning.com

-posted by Lindsay

I headed up to Giggles on Saturday night to see one of my favorite comedians Jeff Dye (third place winner of this year's Last Comic Standing). It seems that social networking has become a bottomless pit of comedic material. Jeff and the two opening acts couldn't resist poking fun at the social networking phenomenon that consumes all of us. One of my favorite comments was from a comedian who admitted to changing his activities/interests to "showing up to work on time, filing, sweeping, etc." when he had his resume out. All of this is a good reminder not to take ourselves or our social networking too seriously.

-posted by Lindsay

Seattle Webgrrls is resurrecting -- the next meeting is Thursday, September 4 at 6:30 p.m. This is an interesting organization dedicated to empowering women through the use of technology in personal and professional lives. Visit the site for further details and RSVP information.

-posted by Rachel

I've been trying to resist blogging about the "I Am Rich" application for the iPhone since it first started making news last week, but I can't hold back any more. After a respectable 8 purchases, the $999.00 app has been pulled from the App Store... but it still has some "fans." Gizmodo has posted a guided tour of the "I Am Rich" app, and it is truly a work of art - I mean, how can you not get ahead with the inspiring mantra and beautiful gem that glows in the background, reminding you that "you could afford it." Watch this video, its delightful... and if they ever let "I Am Rich" back in the App Store, consider getting it, you "deserv" it!

-posted by Stephanie

Our client Boost eLearning has announced a free training lesson that helps fans across the globe track their favorite 2008 Summer Olympics athletes. The 3 minute lesson available at www.boostelearning.com teaches fans how to find all the latest coverage pertaining to the Olympics regardless of geographic and lingual boundaries. Want to read more about your favorite Romanian gymnast in his or her hometown paper? No problem...and Boost will even help you translate it into English.

-posted by Lindsay

Work with Word documents a lot? Ever get frustrated with Track Changes (or lack there of)? Ever wish there was an easier way to collaborate with your colleagues and/or clients on documents? Check out Writeboard, created by 37signals a developer of web-based applications for businesses. Writeboard is free, and allows you to invite multiple people to make edits and revisions to an online version of your document. Writeboard makes it really easy to view track changes, as well as compare past and present versions of your document.

Thanks go out to Mark Uehling, editor at ClinPage, for bringing this great site to my attention!

-posted by Shawnna

Technology is always more fun when you can use it to make mischief! VoIP is now taking prank phone calling to a new (and improved!) level. The new Disney’s Hannah Montana Wake-Up Call allows users to enter a phone number and the delightful Miley Cyrus’s voice will wake them up or send them a reminder: “Dear [name], don’t forget that today you have [activity].” There is no authentication of the user, which allows the user to enter any source phone number they want -- enabling the user to make the calls look like they are coming from someone else. Naughty, but fun!

Read more about this new service in Alistair Croll's blog entry in GigaOM.

-posted by Shawnna

It's always interesting to see what our competition is up to -- and here's a very unique twist to the standard blog I see on many agency websites. Kevin Dugan, the director of marketing for FRCH Design, and Richard Laermer, CEO of RLM PR, created the Bad Pitch Blog to immortalize all of those missteps PR people make with editors and analysts. I have to say, it's worth a look -- PR Week picked it as a competitor in the "best blog" category of its latest competition.

-posted by Rachel

Cliff Edwards' Tech & You column this week profiles a new product from Emotiv Systems, a San Fran-based start-up backed by Technology Venture Partners (out of Australia) and Epicure Capital Partners. Emotiv has developed a mind-reading headset (yes, that's right) slated to ship this year for just $299. The device translates your thoughts into computer instructions using EEG technology (similar to what hospitals use). Emotive says it is initially targeting the entertainment and gaming markets. Sign me up, as long as I get to keep my hair that is.



-posted by Adrienne

Microsoft unveiled a controversial focus group study last week that involved its now year and a half old Windows Vista operating system. The company recently set up a blind study involving a video demonstration of what they were told was the forthcoming “Mojave” operating system. However, the subjects of the study never actually got to demo Mojave AND were actually watching a disguised demo of Windows Vista but were never told this until after the video. Microsoft says it conducted the Mojave experiment over three days in San Francisco before 120 subjects. The company says the subjects, on average, gave Vista a rating of 4.4 out of 10 prior to participating. The average rating jumped to 8.5 after the subjects watched the demo, according to the company. Some journalists claim Microsoft is trying to insinuate there is a big disconnect between the actual performance of Windows Vista and the PERCEIVED performance based on negative media coverage and ads by mainly Apple.

I was part of the general launch of Windows Vista for Microsoft, so I’m glad I could get a peak into their re-launch of Windows Vista.

-posted by Andrew

Our friends at Pure Networks have a new boss: Cisco Systems acquired the company for $120 million. It's actually a pretty good marriage -- Pure Networks has a great little product in Network Magic, a software that makes it easy for consumers to set up home networks. And the company was already a partner with Linksys, a router supplier that Cisco previously acquired.

-posted by Rachel

Y Combinator, that quirky VC firm that brought us local startups such as JamGlue and RescueTime, is now accepting applications for the winter 2009 funding cycle. Deadline is October 17 at 10:00 p.m. PST. These VCs even have a shortlist of the types of problems they'd like to see solved (talk about being proactive!). If you've got a cure for some of the following, you need to set up a company pronto:
- simplified web browsing tied to social strata/interests
- Internet dating
- any potential competitor to Microsoft desktop software (Microsoft must be really happy about this)
- online learning applications
- off-the-shelf home security

There are other ideas that are even grander, such as solving the declining readership problem newspapers are facing through competition from Internet-based news sources.

-posted by Rachel

I just got around to reading a rather long, but fascinating article in the NY Times on the idea of resurrecting old "dead" brands, such as Nuprin, Brim Coffee, Underalls, Salon Selectives, etc.

This is essentially the situation that River West brokered with the Nuprin brand, which was a dead line of ibuprofen painkillers (once upon a time backed by the widely known “Nupe it” ad campaign). Its trademarks were acquired by River West and sold to CVS, where it is back on the shelves as a stealth store brand. (And presumably enjoying better margins than it would if, like a traditional store brand, it competed solely on low price, not trustworthy-brand familiarity.) My read was that this is what Stone thought should happen to Brim — and that Earle had mixed feelings, believing, perhaps, that Brim could come back as something bigger. Even Stone seemed at least somewhat intrigued with the possibilities of licensing a brand that was familiar but dead. “With Stanley we have to be careful — this is a famous brand; we have to do everything right and mitigate all the risks,” he says. “But with Brim, the risks. . . .” He paused. “There really are no risks.” This brings us to Earle’s ideas about the potential upside of faulty consumer memory. Maybe, for instance, you’re among those who remember Brim. But do you also remember that it was a decaf-only brand? That’s actually why you could “fill it to the rim.” River West’s research found that many who recall the Brim brand have forgotten the decaf detail.

We often play off of the idea of turning old developments into news on the theory that "if you haven't heard it, it's news to you" – but this takes it much further. Interesting stuff if you're into understanding brand recognition.

-posted by Paul