Thursday, Feb 28 2008 | Author and
categories:
Rachel Berry
| NW tech news
Marcelo Calbucci at
Sampa recently listed his picks
for the most influential entrepreneur/bloggers
in Seattle -- and for the most part, we'd agree
with his selections (but maybe not their
rankings). His
list includes folks like Kevin
Merritt at
blist, who recently wrote about
his startup's process in entering and preparing
for a launch at DEMO, the "60 Minutes" man of
fame Glenn Kelman at
Redfin and entrepreneur/investor
Kelly Smith at
Curious Office. We also like the
blog at
Wetpaint, which didn't make the
list this time. It'll be interesting to see how
the rankings change, as Marcelo plans to issue
another list in the future.
-posted by Rachel
Thursday, Feb 28 2008 | Author and
categories:
Andrew Goss
| client news
This week, my client
Dipiti publicly launched its
service. Dipiti is a human-filtered
search service that connects consumers with the
online community content (forums and message
boards). What separates this company from other
human-filtered search services is its emphasis
on life matters (health, pets, legal and money)
along with its exclusive search of forums
and message boards (tracking about 29 million
active conversations). I think of Dipiti
as essentially the company that puts "the human"
into the Internet.
I really dig this service because it not only
addresses my favorite segment of the population
(pets), but really does personalize the Internet in a
way not many sites can from its human-filtered
searches, to its canvassing of forums and message
boards to its life matters.
It's not just me that's hot on Dipiti, check out what
the
Seattle Times and
Seattle PI are
saying. You can see what you think but I
give it two paws up:)
-posted by Andrew
Thursday, Feb 28 2008 | Author and
categories:
Stephanie
Martin |
media(tion)
Blogs are becoming more and more powerful every day.
It looks like super-blogger
Perez Hilton, aka Mario
Lavandeira, is once again parlaying his
widespread influence into a new job. First it
was VH1 specials and guest appearances on
television shows, now, as the New York Times was
first to
report, Hilton is negotiating a
deal that would give him clout at Warner
Brothers Music. On his gossip blog, Perez often
blogs about new artists, usually unknown and
sometimes unsigned, and songs that he thinks his
readers will enjoy. With 2.8 million visitors
each month, these postings get a lot of
exposure, so much so that the blog has been
credited with these relatively unknown artists
breaking into the top 10 on iTunes and gaining
priceless exposure with club promoters and
record labels. If the deal goes through, Hilton
will be using his keen ear to bring these future
stars to the Warner Brothers label.
And to think, it all started with a blog...
-posted by Stephanie
Thursday, Feb 28 2008 | Author and
categories:
Adrienne
Lenhart | NW tech news
On Feb. 24, coconut and babassu oil biofuel from
Seattle-based
Imperium Renewables powered a
Virgin Atlantic Boeing 747 from London Heathrow
to Amsterdam, making Virgin the first airline in
the world to fly on renewable fuel. According to
the
press release no modifications
were made to either the aircraft or its engines
to enable the flight to take place. And, Boeing
will use the findings in another demonstration
flight later this year. In case you're
wondering, like me, what babassu is, it's a palm
which grows in the Amazon region of South
America. The
oil is increasingly being used as
a substitute for coconut oil.
-posted by Adrienne
Thursday, Feb 28 2008 | Author and
categories:
Lindsay Stril
| business and
tech
According to researchers at Informa, the mobile
social networking market is expected to reach a
whopping $29 billion by 2012. As
reported by FierceMobileContent,
mobile social networking generated $1.5 billion
in 2006 and is on a path of high growth. In a
related
story, CNET suggests that social
networking via mobile devices hinges on the
availability of location-based services,
providing users with information specific to
their location, like what friends are nearby,
the nearest jazz club, etc..
Admit it, "mobile social networking" is a mouthful
and "MSN" doesn't work either. Anyone else in favor
of a shorter name? Maybe "mobisoci"..."mobisocnet."
Got any other ideas?
-posted by Lindsay
Thursday, Feb 28 2008 | Author and
categories:
Adrienne
Lenhart | NW tech news
According to the
PSBJ, Lynwood-based
Trupanion has raised $22M in
financing from
Maveron LLC. Trupanion sells pet
insurance and has had a strong presence in
Canada since 2000, primarily targeting
veterinarians as its channel. Trupanion is now
targeting "pet parents" here in the US. They
must be onto something with backing from Maveron
(leading consumer brand VC behind Starbucks and
eBay) and Renaissance RE (a $4 billion dollar
insurance company).
-posted by Adrienne
Thursday, Feb 21 2008 | Author and
categories:
Adrienne
Lenhart | NW tech news
So it's not the first time I've screwed up a basic
online book order. Yes, I did ask for it by
cancelling my order, then placing another one, and
then trying to combine them to get the free shipping
all within the span of about 6 seconds, but
nonetheless, I contacted customer service. Have you
used the click to call service from
eStara yet? very cool. Type in
your phone number and a real human calls you,
immediately. No annoying voice prompts or
sitting on hold. And what was really great, when
I managed to disconnect myself in the middle of
the call, the service rep finished fixing my
order and sent me an email to confirm. love you
amazon.
-posted by Adrienne
Thursday, Feb 21 2008 | Author and
categories:
Andrew Goss
| random sparkly
things
Mobile Phones Take Center Stage
I had the privilege last year to attend 3 GSM (now
the Mobile World Congress) in Barcelona.
Despite the crazy hours, I was able to soak in a show
with all of the glitz and glamour of a Hollywood
premiere. Only, the stars of this show are the
latest and greatest cell phones and all of the cool
applications that support them.
This year, I didn't head out to Barcelona (even
though we had a number of clients who did).
So... I've been reading up on the show-stoppers there
this year. Seems the hint of a global recession
has put a damper on the show despite the record
number of attendees. Regardless of the
atmosphere, there's been a ton of hardware unveiled
including Sony's first-time
venture with Windows Mobile and
the coming out for Google's
Android, a free mobile
platform.
If you want to read up on this year's happenings, The
Industry Standard put together a nice summary
article.
Missing Barcelona and the tapas...
-posted by Andrew
Thursday, Feb 21 2008 | Author and
categories:
Rachel Berry
| random sparkly
things
So it's well-known that VOXUS is a dog-friendly
office. Maybe that's why I hadn't heard about
I Can Has Cheezburger until John
Cook of the Seattle P-I wrote about it in his
blog. This bizarre Seattle
startup gives cat lovers a place to upload their
photos with captions that, frankly, make me
laugh and scratch my head. What's even weirder
is that John reports that the angel
investor-backed company is profitable! You gotta
wonder...
-posted by Rachel
Thursday, Feb 21 2008 | Author and
categories:
Adrienne
Lenhart | PR,
marketing and design
This week's
PSAMA event in Seattle was packed
with marketing folks eager to hear from speaker
Robert H. Bloom, former Chairman and CEO of
Publicis Worldwide, (where he led accounts such
as Loreal, T-Mobile, and BMW). He was there to
schlep his book "
The Inside Advantage" and spoke
primarily about the need to know your core
customer. While all companies have multiple
customer types, to be successful a business must
be able to define precisely who it is that they
must own. Bloom also spoke about how product
marketing must focus not only on tangible
benefits but emotional benefits as well - case
in point, when he held up a small and distinct
robin's egg/aqua
Tiffany box every woman in the
room broke into a smile.
-posted by Adrienne
Thursday, Feb 21 2008 | Author and
categories:
Lindsay Stril
| random sparkly
things
Finding good local restaurants in Seattle is an easy
task thanks to a number of new dining review Web
sites, like
Ultraspoon and
BooRah. On the other hand, sites
that can direct you to the nearest, cleanest
toilet, are few and far between. A new company
named MizPee is hoping to change that. Brought
to our attention by Paul Rasmussen at
FierceWireless Europe, MizPee
allows guests to rate local restrooms and access
this critical data via the Web and mobile. Like
traditional star ratings, the more toilet paper
rolls the better...
There are already 18 facilities included on MizPee in
the Seattle area and many with good ratings. To find
an acceptable toilet near you, visit:
MizPee.
-posted by Lindsay
Wednesday, Feb 13 2008 | Author and
categories:
Adrienne
Lenhart | client news
VOXUS client
CozyBug, an online flea market
and garage sale boutique, this week radically
expanded its reach by tying into
Trulia,
Oodle,
Vast.com, and
Google Base. Now you can post a
free listing once and gain much broader exposure
for all that really great stuff cluttering up
your garage. If you're one of the
dissatisfied eBay users out
there, give CozyBug a try.
-posted by Adrienne
Wednesday, Feb 13 2008 | Author and
categories:
Stephanie
Martin |
random
sparkly things
If you are look for some last minutes ideas on where
to take that special someone for Valentine's Day,
Network World has a new slide show up that lists the
10 best places to take a techie on a
date. Grabbing the coveted number one slot
is San Francisco's
Exploratorium, a so-called
"playground for the techie in us all," NWW even
mentions that if you can't make it to the real
location, you and your date's avatars can visit
the Second Life version... so romantic. Also
making the top ten are Cambridge's
MIT Museum,
Universal Studios Hollywood, and
Seattle's very own
Experience Music Project, which
comes in at #7.
-posted by Stephanie
Wednesday, Feb 13 2008 | Author and
categories:
Lindsay Stril
| client news
The SIIA just announced the finalists for the 2008
CODiE Awards. With nearly 30 entries received in the
Best Mobile Solution category, two VOXUS clients top
the list. After a thorough peer product review,
Formotus was honored for its
click-and-deploy mobile application solution and
Perlego was recognized for its
mobile device lifecycle management offering. See
a full list of finalists
here.
Winners will be announced May 20, 2008 at the CODiE
Awards Gala in San Francisco, CA.
-posted by Lindsay
Tuesday, Feb 12 2008 | Author and
categories:
Rachel Berry
| NW tech news
Seattle-based
Inu Treats was selected as a
runner up in Intuit's Just Start competition,
and received a $5,000 cash prize. The startup
makes healthy dog treats.
-posted by Rachel
Tuesday, Feb 12 2008 | Author and
categories:
Rachel Berry
| NW tech news
Think outside the box! If you're looking to share
your web analytics experience, join your compadres at
the next
Web Analytics Wednesday being
held at Temple Billiards in Seattle on
Wednesday, February 20 at 6 p.m. It's being
sponsored this month by
ZeroDash1. WAW is a global social
networking event hosted in cities around the
world...it's got beer and billiards, so what's
not to like?
-posted by Rachel
Tuesday, Feb 12 2008 | Author and
categories:
Lindsay Stril
| random sparkly
things
This one makes me laugh...Boost Mobile wants to help
its "single and looking" subscribers find love this
Valentine's Day. Now through February 14 users have
access to a mobile social networking site called
Crush or Flush for $.69/day. With the service,
subscribers can find, rate and meet people within the
Boost network. Seems pretty easy if you don't mind
the risk of being "flushed." According to a
Wireless Week article, more than
30,000 have already signed up...
-posted by Lindsay
Tuesday, Feb 05 2008 | Author and
categories:
Stephanie
Martin |
PR,
marketing and design
After watching their presentation at DEMO '08, John
Cook recently
wrote about a new "current
affairs search engine" in his Venture Blog named
Silobreaker because of the
founder's desire to break the "silos" of
traditional media. Nominated as the official
VOXUS Guinea pig for all things Silobreaker, my
initial report is very positive - with
Silobreaker offering a fresh alternative to
traditional search engines. Not only can you
search through current news stories, videos,
research reports, and pretty much anything else
imaginable, you can also track trends in media
coverage of companies, people and topics. Not to
mention a cool feature that shows a visual web
of relationships between searched items and
other newsmakers. So far, very awesome tool...
more to come after further investigation.
-posted by Stephanie
Tuesday, Feb 05 2008 | Author and
categories:
Adrienne
Lenhart | PR,
marketing and design
Anyone who has worked even remotely with the majors
(music labels) knows how unendingly painful it can
be. Nonetheless, I could still feel the collective
grimace go out last week when
Qtrax backtracked (as the labels
refuted) its claims that it had licensing deals
(as
reported by Reuters). Music
industry veteran Bruce Houghton
speculates it may have been a
negotiation tactic or stock manipulation by
Qtrax. It will be interesting to see what, if
anything, happens now for Qtrax.
-posted by Adrienne
Tuesday, Feb 05 2008 | Author and
categories:
Lindsay Stril
| random sparkly
things
Streaming-capable phone? Check. 3G network? Check. As
reported in Wireless Week,
YouTube has announced that tens of millions of
videos will be available to an estimated 100
million+ devices. Previously limited to specific
devices and operators like AT&T's Apple
iPhone, YouTube is opening up access to mobile
users everywhere using 3G and streaming-capable
phones. The new expansion is poised to drive
mobile video uptake by providing mobile users
with access to a vast library of videos and
allowing users to access account info and post
comments via m.youtube.com and youtube.com.
-posted by Lindsay
Tuesday, Feb 05 2008 | Author and
categories:
Rachel Berry
| media(tion)
So we all know that, unfortunately, it's sometimes
the PR department or agency's job to keep reporters
away from top company honchos. That's why I'm so
impressed with the Wall Street Journal's Kara
Swisher, who pens the
"Boomtown" column for the WSJ's
blog, All Things Digital. She wanted to meet
Yahoo's chief, Jerry Yang, and was denied access
through normal PR channels. She found out that
Yahoo had offered a lunch with Jerry as a prize
in the
DonorsChoose blogger challenge.
While she didn't win, it was a creative way to
try to gain access to a notoriously inaccessible
person. And kudos to the All Things D staff for
continuing its fundraising efforts -- you can
learn more
here.
-posted by Rachel
Tuesday, Feb 05 2008 | Author and
categories:
Andrew Goss
| NW tech news
Last month, I had the pleasure of being among 500
people checking out Google’s new Seattle digs.
The new Seattle office is in the
Fremont neighborhood which is
best known for being the “center of the
universe.” It’s very fitting that
the company known for its shall you say,
“creative” work environment has
landed itself in this very eccentric part of
this very eccentric city.
From charactertures to massages to free booze to
gourmet cupcakes topped off with Google’s
Seattle logo, I had no problem flying solo and
filling my time. A big shout out goes to my neighbor
Melissa for leading my tour of the office. She just
so happens to work in HR at Google.
So… here’s my big takeaway from my
visit… while the work environment is very
different from your run of the mill office… I
wonder how long Google can retain its character
before turning into yet another “churn and
burn” large high-tech company (if you live in
the Seattle area, you may know who I’m
referring to). I’ll be closely monitoring the
Googleites along the Fremont cut but until then, keep
the cupcakes coming!
-posted by Andrew
Tuesday, Feb 05 2008 | Author and
categories:
Paul Forecki
| VOXUS
You may have noticed a little new paint and spackle
around here. We haven't "officially launched" the new
site, so stay tuned for more commentary and keep your
eye out for a promotional mailer or two. Still, it's
up. Whew.
We hope you like it.
-posted by Paul