Your Spyfu is strong

A client (thanks Leah) turned me to a great keyword/adword resource called SpyFu. It allows you to search competitor keywords, adwords, organic words, advertisements, click spend and total keyword budgets, among other things. Most of this is free. The site is fantastic and can really provide some valuable information for emerging companies looking to evaluate competitive marketings and carve out a niche. You can get super-detailed reporting and information if you're willing to spring for the service, but the initial information is pretty darn useful by itself. Do yourself a favor, check out the site and get some market intel!! Then you can drop some sweet facts at your next dinner party, like:

"Hey Charlie, did you know Google has a daily ad budget between $354 and $390? Pass the salt."

"Hey Rachel, did you hear, Sprint's monthly online keyword budget is $19k. Doesn't that blow your mind?"

-posted by Justin