Online alcohol, condoms and...diapers

So I just got back from Key West, where life is definitely on the wacky side, only to find that the Seattle startup community might be trying to emulate that light-heartedness (or just downright craziness). Drumroll, please...in my absence, Seattle welcomed i-booze.com, the brainchild of California escapee Karim Varela. Still in beta, i-booze provides instant gratification for those of you too busy (or too lazy) to leave home to buy an amazing array of -- how shall I put this? -- disparate products that I never thought I'd see on the same shopping list. The catalog includes "Baby Stuff" (diapers, etc.), "Drinking" (including a category for chick drinks), and "Sex Utilities" (you know what I mean) alongside more mundane items such as bongs and nitrous oxide. After I stopped laughing, I wondered if maybe i-booze.com is the poster child of marketing genius, as I bet I'm not the last one to write about it.

-posted by Rachel