If it’s too good to be true, then (you know the rest…)

A story Friday on CNNMoney.com reported that prominent PR firm, Edelman was recently busted for “faux blogging” on behalf of its client, Wal-Mart. It’s a shame that the employees (named by first AND last name in the article) chose this unethical shortcut and risked the progress of its Working Families Behind Wal-Mart campaign. While it’s clear that blogs (like every other medium) can be manipulated, the popular form of communication should not be discredited, rather only placed in the hands of responsible individuals.

-posted by Lindsay