Holy Facebook, Batman...

Think you know what website usage dominates today's business users and which one takes up the most bandwidth?  Well, think again. While Google and Yahoo sit close to the top on both fronts, it's that gosh-darn Facebook ruling supreme for site visits and YouTube stealing first for bandwidth consumption.

Ann Bednarz summarizes nicely in a new article: "In recent research from Network Box, the company analyzed traffic to 19 billion URLs through its global security operations centers over a five month period. It ranked the top five Web sites visited from business addresses by volume of traffic. By its measurements, 5.8 percent of all Web traffic from business networks is to Facebook – which is higher than to any other Web site. Google ranked second at 4.1 percent, followed by Yahoo’s Yimg image server (3.1 percent), Yahoo (2.7 percent) and Doubleclick (1.7 percent).

Network Box also ranked Web sites by the bandwidth they use. In that tally, YouTube topped the list, consuming 7.8% of corporate bandwidth to download videos. That’s followed by Facebook (4.4%), Windows Update (3.8%), Yahoo’s Yimg image server (2.8%) and Google (2.7%)."

Does this demonstrate a total failure of usage policies in business today? Or, does is simply shed light on the fact that most businesses consider certain social media outlets acceptable destinations during business hours?  Don't lie, you're a member of Adam West's Fan Page... and how could you not be. He's super!



-posted by Justin