When the wheels come off,
rebuild
Monday, May 18 2009 | Author and
categories:
Justin Hall
| media(tion)
Oh how the mighty are falling....continue to fall...
or are on there way to falling hard. You get my
point. Mainstream media outlets continue to believe
in a failed business model that doesn't address the
realities of online information. For the past several
years, we've watched as other new-media groups are
able to maintain a more effective silo of news
content (by trolling and pirating content), and more
often than not, when they repackage it, it's just as
compelling as some of the premier outlets (ie, major
city news outlets, etc.). Sooo, it's nice to see a
major high-end magazine change it's model before all
the wheels come flying off (even if it's a year or
two too late).
Newsweek announced that they are
completely changing their business model and
strategy. They will still deliver a print
version (although it will undergo a massive
redesign), but will also broaden the online
content and cut certain elements, such as
entertainment. Its new site just launched on the
15th. Check it out... it's a step in the right
direction.
-posted by Justin