Macs are cheaper than PCs... NWW says so.

I'll admit it... I'm a mac head. I've been using Macs since the mid-80s, and have been fortunate enough to work on them for most of my career. So naturally I'm quick to jump to Apple's defense in any Mac vs PC debate (and considering that one of my coworkers helped direct the worldwide PR effort for Microsoft Windows Server, you can guess the discussions we get into). Of course, jumping to Apple's defense nowadays, when it's among the hottest tech companies out there, isn't much of a challenge. Now the Amelio days, those were tough.

Anyway, I ran across this article in one of the premier tech journals, NETWORK WORLD, that runs through a current TCO (total cost of ownership) analysis for the new Intel Macs vs a typical PC. Not surprisingly, when you factor in the support and other ownership costs of PCs, the cost is twice as much as a Mac over a three year period. Right about now you can clearly separate the Mac fans, who are nodding their heads, from the PC believers, who just made a slightly rude thhhppppptttttt sound. But don't look at me: NWW says it, so it must be true. Tech publications are never wrong.

So why do I bring this up? Well, for one, we're just ramping up our operation, so things like this are on my mind. But more importantly, most agencies out there run a lean and mean shop, and when you don't have a big support staff, the easy usability, configuration and rock solid reliability of Macs make a real difference to the bottom line.

Macs: not just for design departments anymore.

-posted by Paul (via macintouch)