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The way to marketing execs' hearts is through their, um... stomachs?
Tuesday, Apr 04 2006 | Author and
categories:Paul Forecki
| PR,
marketing and design
Tara over at Marqui posted an interesting blog entry about Marketing
with Food. Seems she's been getting her fair
share of high calorie items from vendors and
other folks looking to make a splash with
potential customers, partners, etc.
Purely coincidental that we happened to nuke the greater Northwest with fortune cookies at around the same time (if you haven't gotten yours yet, duck and cover because we're still launching. And feel free to drop us a line or throw in a comment with an order.).
Tara posits the question -- do these sorts of food-based promos work? Having participated in my fair share of marketing giveaways over the years, I believe that three characteristics are critical for any successful giveaway campaign: it has to be 1) uniquely related to your company, 2) high quality/expensive or 3) food related. Choose any two. We bet on numbers one and three. I'm not sure where Tara's unnamed pie comes in.
Since this fortune cookie campaign is still in process, we don't yet have meaningful tallies yet on the results, but I can say that we've received substantial positive feedback from a great number of companies. As the objective was to introduce VOXUS to the world, I would have to say that yes, the program is proving to be quite successful. The biggest challenge has been not diving into the huge bag of fortune cookies in our office. Ever try a fresh fortune cookie? I can now categorically state that chinese restaurants apparently do not carry them -- at least not the ones I've ever been to.
So yes, I think food works, as long as it's got something else going for it.
And Tara... you didn't get the popcorn giveaway from Market to the Max? Huh. I'm sure it was an oversight. (snicker)
-posted by Paul
Purely coincidental that we happened to nuke the greater Northwest with fortune cookies at around the same time (if you haven't gotten yours yet, duck and cover because we're still launching. And feel free to drop us a line or throw in a comment with an order.).
Tara posits the question -- do these sorts of food-based promos work? Having participated in my fair share of marketing giveaways over the years, I believe that three characteristics are critical for any successful giveaway campaign: it has to be 1) uniquely related to your company, 2) high quality/expensive or 3) food related. Choose any two. We bet on numbers one and three. I'm not sure where Tara's unnamed pie comes in.
Since this fortune cookie campaign is still in process, we don't yet have meaningful tallies yet on the results, but I can say that we've received substantial positive feedback from a great number of companies. As the objective was to introduce VOXUS to the world, I would have to say that yes, the program is proving to be quite successful. The biggest challenge has been not diving into the huge bag of fortune cookies in our office. Ever try a fresh fortune cookie? I can now categorically state that chinese restaurants apparently do not carry them -- at least not the ones I've ever been to.
So yes, I think food works, as long as it's got something else going for it.
And Tara... you didn't get the popcorn giveaway from Market to the Max? Huh. I'm sure it was an oversight. (snicker)
-posted by Paul