Iovation improves online
security
Tuesday, May 09 2006 | Author and
categories:
Justin Hall
| NW tech news
iovation, a device reputation
authority for online authentication and fraud
management, announced today that digital
entertainment giant
Bodog.com, the global leader
in safe and secure online betting, has selected
and deployed the ieSnare(TM) system, the world's
first online fraud detection solution to use
Device Reputation Authority(TM) (DRA)
technology.
For those not familiar with this device reputation
authority technology – which honestly, is most
of us – it tracks the relationship of physical
devices to the accounts created in an e-commerce
environment. What does that mean? Basically, online
retailers can now tie the identity of physical
devices to any of the accounts that cyber-criminals
create – or try to create. Then they can cross
reference those accounts with a database to identify
criminals. Slick stuff.
-posted by Justin