Iovation improves online security

iovation, a device reputation authority for online authentication and fraud management, announced today that digital entertainment giant Bodog.com, the global leader in safe and secure online betting, has selected and deployed the ieSnare(TM) system, the world's first online fraud detection solution to use Device Reputation Authority(TM) (DRA) technology.

For those not familiar with this device reputation authority technology – which honestly, is most of us – it tracks the relationship of physical devices to the accounts created in an e-commerce environment. What does that mean? Basically, online retailers can now tie the identity of physical devices to any of the accounts that cyber-criminals create – or try to create. Then they can cross reference those accounts with a database to identify criminals. Slick stuff.

-posted by Justin