Post #1

Well, I'm officially kicking off the voxus blog today. It's something we've been wrestling with for a long time - this idea of blog or not to blog - both here and at our parent company. The reason is fairly simple: most PR blogs suck. I've seen agencies that blog about the food and attendees at their holiday party, for god's sake. And these are fairly prominent national tech agencies, who you think would know better. Talk about your limited audience.

So we've developed a reasonably straightforward mission statement for this endeavor. First, we will do our best to not suck. We were going to not be evil, but Google got that one already. So we will not suck. Second, we are going to provide interesting, informative and occassionally thought-provoking entries about technology, PR and media... in other words, the type of blog we'd like to read as part of work. As opposed to those blogs we are not supposed to read as part of work. You know the ones. And as a side note, we promise to try to keep the thought provoking to a minimum. Third, we will indulge our latent ADD and write about any new sparkly thing that catches our attention. Feel free to point new ones out. This is a technology blog, after all. Which brings us to our final point: our overall objective is to engage. Believe me, we aren't doing this just to hear ourselves talk. In fact, we're largely doing this to hear you talk. So drop us a note, put in a comment or otherwise let us hear from you. Unless you suck, in which case I refer you to point one.

-posted by Paul