Post #1
Tuesday, Mar 07 2006 | Author and
categories:
general
Well, I'm officially kicking off the voxus blog
today. It's something we've been wrestling with for a
long time - this idea of blog or not to blog - both
here and at our parent company. The reason is fairly
simple: most PR blogs suck. I've seen agencies that
blog about the food and attendees at their holiday
party, for god's sake. And these are fairly prominent
national tech agencies, who you think would know
better. Talk about your limited audience.
So we've developed a reasonably straightforward
mission statement for this endeavor. First, we will
do our best to not suck. We were going to not be
evil, but Google got that one already. So we will not
suck. Second, we are going to provide interesting,
informative and occassionally thought-provoking
entries about technology, PR and media... in other
words, the type of blog we'd like to read as part of
work. As opposed to those blogs we are not supposed
to read as part of work. You know the ones. And as a
side note, we promise to try to keep the thought
provoking to a minimum. Third, we will indulge our
latent ADD and write about any new sparkly thing that
catches our attention. Feel free to point new ones
out. This is a technology blog, after all. Which
brings us to our final point: our overall objective
is to engage. Believe me, we aren't doing this just
to hear ourselves talk. In fact, we're largely doing
this to hear you talk. So drop us a note, put in a
comment or otherwise let us hear from you. Unless you
suck, in which case I refer you to point one.
-posted by Paul