media(tion)

Get social recognition

The 2nd Annual Open Web Awards, sponsored by Mashable, has issued a call for nominations. Through November 16, you can nominate a company for recognition in any of the 26 categories that range from photo sharing and dating to online games and travel.

-posted by Rachel
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Bailing bloggers = failing publication?

It was bad enough that John Cook and Todd Bishop, two of our favorite reporters and bloggers at the Seattle P-I, left the publication earlier this month to join a new initiative at the Puget Sound Business Journal. And kudos to them, it sounds like an exciting venture! But recently, I got word that Cherie Black, the P-I's health reporter and blogger, has also left for greener pastures. AACK.

Earlier this year, the P-I started offering itself as a home for citizen bloggers with columns ranging from Jason McBride's "Eating Weird" to Carolyn Chambers Clark's "Relationship Repair." Maybe this is how it plans to continue to develop new media without replacing departing staff members.

-posted by Rachel
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Good blogs

Merlin Mann over at 43folders had a very interesting post on what makes a good blog.

Good blogs are the product of “Attention times Interest.” A blog shows me where someone’s attention tends to go. Then, on some level, they encourage me to follow the evolution of their interest through a day or a year. There’s a story here. Ethical “via” links make it easy for me to follow their specific trail of attention, then join them for a walk made out of words.



There's a lot of interesting information in the full article, all of which is useful in understanding not "how do I get my blog noticed" (which is what most of these types of articles focus on) but more "how do I have a blog that doesn't suck."

Good reading.

-posted by Paul
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Friends in high(er) places

My former coworker-turned-full time blogger, Deb Hamilton, has hit the big time. She was quoted in a Newsweek article this past weekend -- and I can understand why. She's now the leading expert in developing bento lunch boxes for U.S. schoolchildren. (A bento is a Japanese box lunch.) I've written about her blog site before, but you should check it out at www.lunchinabox.net.

This is a shining example of how the media world has changed to enable someone to take a passion (in this case, an interest in healthy and portable lunches) and turn it into a full-time career.

-posted by Rachel
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Journalistic ethics on the campaign trail

The NY Times has an interesting article up about journalistic ethics on the campaign trail. You may recall a recent flap over Bill Clinton's critique of a Vanity Fair article as "sleazy" and "slimy" during an interview. Or Obama's comments about how frustrated Pennsylvanians "get bitter, they cling to guns or religion."

Turns out that both of these were the result of amateur reporting by a single individual.

The woman, Mayhill Fowler, who calls herself a citizen journalist, wore no credential around her neck and did not identify herself, her intentions or her affiliation as an unpaid contributor to Off the Bus, a section of The Huffington Post. While her digital audio recorder was visible in her left hand during that encounter last Monday, she says, she did not believe Mr. Clinton saw it. “I think we can safely say he thought I was a member of the audience,” she said in a telephone interview on Friday.



This has created quite a stir in journalistic circles, with many opposed to the practice, including Newsweek columnist and reporter Jonathan Alter. Others, not so much...

But to Jane Hamsher, a onetime Hollywood producer who founded Firedoglake, a politics-oriented Web site that tilts left, Mr Alter’s rules of the road are in need of repaving. For starters, she said, the onus was on Mr. Clinton to establish who Ms. Fowler was before deciding to speak as he did. That he failed to quiz her at all, Ms. Hamsher said, was Mr. Clinton’s problem, not Ms. Fowler’s. As a result, Ms. Hamsher said, the public got to experience the unplugged musings of a former president (and candidate’s spouse) in a way that might never have been captured on tape by an old boy on the bus like Mr. Alter. “It’s hurting America that journalists consider their first loyalty to be to their subjects, and not to the people they’re reporting for,” she said. Told, for example, that the Times ethics policy states that “staff members should disclose their identity to people they cover (whether face to face or otherwise),” Ms. Hamsher was dismissive.



To be blunt, I call Bullshit! on this one. As someone who has worked alongside the media for more years than I care to remember, I can say that there are clear ground rules. For example, we counsel our clients to be aware that everything they say in an interview may be "on the record" even if they ask that it not be. But it must, MUST, always be made clear that this is in fact an interview, because on the other side of this slippery slope is Paparazzi journalism. And that's not the type of media environment I want to live in.

The press has enough credibility problems as it is, they don't need amateurs that don't know how to play by the rules. If you want to write and publish for yourself, go right ahead (it's called blogging). But if you're going to tape record someone for an interview that you are using in the article, you make it clear at the start. Period.

-posted by Paul
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Zero Day Threat launches

Our friends Byron Acohido (who lives just up the road) and Jon Swartz, two reporters with USA Today, have launched their book, Zero Day Threat. It's got an intriguing subhead: "The Shocking Truth of How Banks and Credit Bureaus Help Cyber Crooks Steal Your Money and Identity." Wired is running an excerpt that explains how Mr. O, a Nigerian national, created the largest data security breach in history when he hacked into the confidential information of 4.3 million individuals held by ChoicePoint. Fascinating stuff.

-posted by Rachel
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The disagreeing web

For those that participate in the blogosphere – and by participate, I don't mean just "read" – there is a definite symmetry to the comments section. Comments typically start with a somewhat reasoned argument, and eventually devolve into comparing the author to Hitler by page 11. Paul Graham has written an interesting essay on disagreement on the web that makes compelling reading:

If we're all going to be disagreeing more, we should be careful to do it well. What does it mean to disagree well? Most readers can tell the difference between mere name-calling and a carefully reasoned refutation, but I think it would help to put names on the intermediate stages. So here's an attempt at a disagreement hierarchy.


(via DaringFireball)

-posted by Paul
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French blog aggregates say "adieu" to links

Interesting development overseas...the French courts have ruled against a blog aggregate site, Fuzz, for printing a link pointing to an article containing details of the private life of actor Olivier Martinez. In typical French hyperbole, this judgment is being called "a black day for the French web." The courts held the website editor, Eric Dupin, liable for collecting and publishing links to articles of questionable validity, even though he didn't initially write the articles. (For those of you not familiar with Fuzz, it's similar to any aggregate site, such as Digg.) One of the reasons this story is interesting: the French court is saying that blog aggregators have the same level of journalistic responsibility as writers of original content. If you can read French, you can find more details in Le Figaro.

-posted by Rachel
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50 most powerful blogs

Blogs are obviously gaining in stature and influence compared to traditional media. This recent article by The Guardian offers up their list of the 50 "most powerful" (seemingly a euphemism for "most influential") blogs today. We regularly read a number of these, which makes us powerful by extension, right? Shockingly, this blog isn't on the list. Clearly an oversight. Maybe we're on the "most easily distracted" list.

-posted by Paul
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Questioning Wired cover stories

John Gruber over at Daring Fireball rips into Wired for the (at least in his opinion) decreasing quality of the articles Wired magazine. His current target: the cover story by Leander Kahney on Steve Jobs.

For instance, Kahney writes:

Everybody is familiar with Google’s famous catchphrase, “Don’t be evil.” It has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that — proponents say — are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods.


To which Gruber responds:

What do any of these things have to do with “evil”? Who, prior to Leander Kahney here in this piece, has decided that this is what Google means by not being evil? These three things may well be apt descriptions of Google’s corporate strategies (although it’s debatable), but they’re unrelated to Google’s “Don’t be evil” mantra. Mediocre employee cafeterias are evil?


I have to admit that I don't find this piece to be one of the better articles to come out of Wired... it is clear to me that Kahney started with a highly questionable theme (that Apple is judged "irredeemably evil" in light of the tech industry's thorough embrace of Google's mantra), and refused to let it go no matter how torturous the metaphor became later in the article. As a writer, I have run into this issue myself – sometimes your initial enthusiasm blinds you to thematic and structural issues down the road. Yet one would hope that Kahney's editors could work with him to improve the piece before publication. That appears not to have happened in this instance.

-posted by Paul
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Reporter fights with anchor on camera

This gets very, very awkward.


Yes it does.

-posted by Paul
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Going Green

Used to be going green was associated with either 1) hippies 2) Kermit the Frog.  Not anymore.  Now awards about going green (i.e... environmentally friendly) are as mainstream as "best dressed" or "most likely to succeed."  Case in point, Washington CEO Magazine, that's best known for its "Best Companies To Work For" Awards.  Now the magazine is launching its first ever "Green Washington" Awards.  Submissions are due by March 21st and the magazine says the awards "will recognize companies and organizations whose initiatives and actions shape, educate and provide a catalyst for environmental sustainability -- clean technology, recycling, carbon footprints, and more -- in Washington state."

Apparently, it's easy (and cool) being green these days.

-posted by Andrew
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The Power of Blogs, as Demonstrated by Perez

Blogs are becoming more and more powerful every day. It looks like super-blogger Perez Hilton, aka Mario Lavandeira, is once again parlaying his widespread influence into a new job. First it was VH1 specials and guest appearances on television shows, now, as the New York Times was first to report, Hilton is negotiating a deal that would give him clout at Warner Brothers Music. On his gossip blog, Perez often blogs about new artists, usually unknown and sometimes unsigned, and songs that he thinks his readers will enjoy. With 2.8 million visitors each month, these postings get a lot of exposure, so much so that the blog has been credited with these relatively unknown artists breaking into the top 10 on iTunes and gaining priceless exposure with club promoters and record labels. If the deal goes through, Hilton will be using his keen ear to bring these future stars to the Warner Brothers label.

And to think, it all started with a blog...

-posted by Stephanie
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Kara wanted to meet Yahoo's Jerry Yang

So we all know that, unfortunately, it's sometimes the PR department or agency's job to keep reporters away from top company honchos. That's why I'm so impressed with the Wall Street Journal's Kara Swisher, who pens the "Boomtown" column for the WSJ's blog, All Things Digital. She wanted to meet Yahoo's chief, Jerry Yang, and was denied access through normal PR channels. She found out that Yahoo had offered a lunch with Jerry as a prize in the DonorsChoose blogger challenge. While she didn't win, it was a creative way to try to gain access to a notoriously inaccessible person. And kudos to the All Things D staff for continuing its fundraising efforts -- you can learn more here.

-posted by Rachel
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A Sign of the Times? Quote Me Bro!!!

This week, Fred R. Shapiro, editor of the Yale Book of Quotations, came out with his top 10 quotes for 2007.

Number 1 on the list wasn’t George Bush, Britney Spears or even a little known scholar… rather a senior at the University of Florida. His quote now heard around the world was “Don’t Tase Me Bro” while being hauled away by campus police during a speech by Senator John Kerry.

Two things struck me with this quote… the first was the use of the word “bro”. No way would anyone have cared about this quote unless the student hadn’t used the word “bro”. The second… how a little known person became so famous. In this age of information where a couple words can make you instantly known around the world thanks to the web and YouTube, this student has a claim to fame that should be reserved for heads of state and such.

Keep in mind… this is the most quoted person of 2007… ahead of such outspoken people like Iranian President Mahmoud Ahmadinejad and former Attorney General Alberto Gonzales. Makes you wonder who'll be the most quoted person of 2008…

-posted by Andrew
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WordPress honcho hears from Mom

Matthew Mullenweg, the founder of the software WordPress that runs much of the world's blogging sites, had one of the funniest blog entries (http://photomatt.net/) of the new year so far. Matt names the top ten folks who emailed him the most in 2007 -- and his mom ranked third. I'm not sure who I got the most email from, but it might very well be the person in Nigeria needing help to launder money. I bet Matt's Mom is a lot more interesting.

-posted by Rachel
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USA Today reporter pens new security tome

Kingston resident and Pulitzer Prize winner Byron Acohido, who now writes for USA Today has co-authored a new book with USA Today tech writer Jon Swartz on security threats to sensitive data and financial transactions. Due to be released in April, Zero Day Threat explores how banks and credit bureaus are actually helping cyber crooks steal personal identities. Barnes & Noble will carry the book, and it's garnering rave reviews from security consultants who know the industry well. Local residents may remember Acohido in the mid 1990s as the then-Seattle Times reporter who broke the story on design flaws with Boeing's 737, causing a massive (and expensive) recall and replacement effort.

-posted by Rachel
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Exit CNET, Stage Left

David Berlind, formerly an editor and blogger at CNET (parent company to ZDNet) for the last 10 years, has moved on -- and his new gig is pretty impressive. He'll be joining CMP as the executive director of the Interop conference. Hope he loves Las Vegas...you can read more.

-posted by Rachel
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Mobile TV: What We're Watching

Rhonda Wickham over at Wireless Week recently posted the top ten shows mobile subscribers viewed in September 2007. Reality shows Deal or No Deal, Big Brother 8, America's Next Top Model, Dancing with the Stars and The Biggest Loser took five of the top ten. NBC edged out other major networks with three of the top ten. See the full list and the top ten YouTube videos for September here.

-posted by Lindsay
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YouTube for the scientific set

Everyone's gotta have a marketing niche. The National Science Foundation, the Public Library of Science and the San Diego Supercomputing Group are debuting SciVee, which is being billed at the YouTube for scientists. SciVee enables researchers to upload technical papers and video presentations that demystify the more complicated topics. First up: “Structural Evolution of the Protein Kinase-Like Superfamily.” I don't think Obama girl has a lot of competition here...yet.

-posted by Rachel
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Journalist leaps from WIRED to web-based startup...maybe

As a writer for WIRED, Josh Davis has covered the Internet from top to bottom. Now he has a new challenge: in 12 months, find the next big thing in the Web 2.0 world and turn it into something at the level of YouTube and Flickr. He'll be using his own money to start but, in return, hopes to witness at ground zero how the pressures of running a startup can be rewarding. Initially, he's selecting three startups to help find initial funding: one in the UK, one from a digitally developing country (think Estonia) and one from anywhere else. He'll negotiate his own equity in each firm (this is where the reward comes in). Patrick Sullivan at lov.li, who used to be with our friends at Marqui is helping Josh out and posted more about the project at LinkedIn. This is one of the more intriguing projects I've heard about lately.

-posted by Rachel
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Wikipedia: we know who you are

Interesting article in the NY TIMES on the new wikiscanner service, which identifies the source of edits to various Wikipedia entries. This of course means that anyone can track changes made by non-objective parties – for example changes made by an ExxonMobile employee regarding the Valdez spill. It brings to light interesting questions regarding the ethics and objectivity involved in writing and editing Wikipedia entries. We often get involved in the creation of wikis on various client products, etc., but if our employees or clients ever edit a particular entry written by somebody else, I would hope that they identify themselves and work through the sites "talk" mechanism. Still, interesting reading...

-posted by Paul
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And for more on Pepcom...

Here's an added take on our earlier post about Pepcom... We occasionally are asked by clients whether or not they should consider participating in additional paid opportunities to meet with the press while at major trade shows such as CES and CTIA. There are always several functions being offered, such as breakfasts, cocktail hours, etc. One organizer I've been asked about is Pepcom (www.pepcom.com), one of the more aggressive marketers of these types of functions. I think Pepcom just made my answer to clients a little easier in the future, as the company has majorly ticked off a very influential reporter -- David Berlind of CNET and ZDNet, who is calling for a professional boycott of all future Pepcom press events. Suffice to say, Pepcom just shot itself in the foot by trying to pull a power play on a journalist...you'd think the company would more highly value its core constituency.

-posted by Rachel
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Banning CNET from trade events – the world's dumbest threat

There's an old adage from the bygone era when print journalism used to be, you know, printed... "Never argue with a man that buys ink by the gallon." Well, apparently the owners of the Pepcom trade events have never heard of this. At least, that's the only way to explain their threat to "ban all CNET and ZDNET journalists" from the trade events they sponsor. In a nutshell, Pepcom got its panties in a bunch when CNET hosted a free after-the-event get together, presumably because it was parasitic in regard to the Pepcom event. Which is ironic coming from a company that makes its living putting on "sub-events" that take advantage of such shows as CES and CTIA. For more, read this post from ZDNet's David Berlind.

-posted by Paul
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Naked truth

Redfin has a post up highlighting the recent NakedTruth event. This is how the media works.

-posted by Paul
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Fake Steve outed; VOXUS honcho in mourning

I'm sorry to read today that the Fake Steve Jobs, an anonymous blogger who took on the persona of Apple's egotistical CEO Steve Jobs, has been outed by the New York Times. It's a sad day for VOXUS founder Paul Forecki, who reads Fake Steve and has written about him in our blog. He's probably at the local watering hole now, toasting to his memory...which is why I'm left to write this update. BTW, it turns out the blogger is a well-respected technology reporter that we've worked with in the past; kudos to him for creating an alter-ego and keeping it a secret for more than a year.

-posted by Rachel
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No! You can't go, Business 2.0

According to reports in the New York Times and on Forbes.com, business publishing mainstay Business 2.0 magazine's September issue could be its last. Even though the tech industry is cranking and start-ups proliferating, some of our favorite print publications (e.g. Red Herring) are not benefitting. On the upside though, sites such as GigaOm and PaidContent are growing. Nothing (yet) quite compares though to landing, and literally touching, that Business 2.0 cover story. If it's true, we'll miss you.

-posted by Adrienne
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Major shout-out to the Seattle P-I news room

As PR professionals, we often hear that reporters are beseiged with story pitches...and while I know that's true, here's the proof. One of the video clips making the rounds on YouTube right now documents an intrepid filmmaker's impromptu visit to the newsroom at the Seattle P-I in order to pitch a story. And what's his idea? Nothing less than the 100th clip he's producing for the YouTube site -- which he believes (?) is breaking news. Major props to the reporter covering the Internet beat, Monica Guzman, for the way she handled being ambushed at her desk. I would have laughed him out of the building.

-posted by Rachel
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America's top bloggiest neighborhoods

Proving that you can track and measure just about anything... I present to you America's Top 10 Bloggiest Neighborhoods. The Pearl in Portland is #6. (via Kottke)

-posted by Paul
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Blogger & Podcaster Magazine

A new subscription-based magazine targeted at people who blog. I'm really not sure what to think of this. (via Kottke)

-posted by Paul
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If it’s too good to be true, then (you know the rest…)

A story Friday on CNNMoney.com reported that prominent PR firm, Edelman was recently busted for “faux blogging” on behalf of its client, Wal-Mart. It’s a shame that the employees (named by first AND last name in the article) chose this unethical shortcut and risked the progress of its Working Families Behind Wal-Mart campaign. While it’s clear that blogs (like every other medium) can be manipulated, the popular form of communication should not be discredited, rather only placed in the hands of responsible individuals.

-posted by Lindsay
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AT&T - Your World, Ruined

InfoWorld reported a great story on Friday concerning the recent data theft at AT&T. Here are the facts:

-AT&T website hacked
-Perpetrators get personal data on 19k customers
-AT&T shuts down site and contacts authorities
-Perpetrators use information for phishing scam and contact most of the 19k via email
-AT&T decides to notify customers several days later via email about the theft

Ted Sampson of InfoWorld makes a good point here about email: "Real nice, guys. Sending such an important message to your customers via e-mail, which could easily be confused as spam or, hey, a phishing attempt, is simply irresponsible. Rather, I think the company should have been forthcoming and let the media do its job in helping alert customers to what was happening to their data. Yes, it would have taken some lumps in the process, but now, I'd say it's in for a few more."

My take: Is there irony here -- shouldn't a phone company have called its customers??? And perhaps Ted's a little too high on his horse. You couldn't pay me enough money to rely on the media to keep me informed with objective useful information. Sure, this article was great, after the fact. If AT&T officials had reported this to the press looking for a helping hand, what headline do you think would have snagged more readers (remember it's not about doing the right thing, it's about readership):

"AT&T Neglects Web Security - Loses 19k Personal Customer Records"

or

"Alert AT&T Customers - Your personal data may have been stolen"

-posted by Justin
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Azteca says "Hola, Seattle!"

Spanish soap opera/novela fans, take heart: Azteca America, one of the two largest producers of Spanish language television content, launched new affiliate KHCV Channel 45 for the Seattle to Olympia market this week.

-posted by Rachel
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The differences between bloggers

There's a discussion going on about different types of bloggers. Some characterize it as reporters versus editors, others as referential versus experiential. You'll see both on this blog, as we generally help identify someone else's NW news, but occasionally provide commentary of our own. I think both aspects are useful, but blogs certainly do tend to trend toward one or the other. Perhaps you'll find the perspective interesting as you think about the types of blogs you personally prefer...

-posted by Paul
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Pharma Discovery Returns

Pharmaceutical Discovery magazine is returning in May after being on hiatus since its sale to CHI last year. New editor Malorye Branca, who we worked with when she was at Bio-IT World, promises that there will be opportunities for contributed articles (technical briefs or essays) and says that she's currently looking for stories on cutting edge tools for drug discovery and development. These can be case studies or oulines of novel approaches in translational research.

-posted by Rachel
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New owners for Bio-IT World... right before Life Sciences Expo!?!

Earlier this week, Cambridge Healthtech Institute (CHI) announced that it had acquired Bio-IT World's media and event properties, formerly a part of the IDG family. It's an interesting shift given the fact that Bio-IT World's premier event, Life Sciences Expo, is just four weeks away.

Although CHI has said that 13 of the staff members at Bio-IT World will be remaining with the publication, there have already been some departures. Our best wishes to Sal Salamone, who left Bio-IT World this week to pursue freelance opportunities. We've worked with Sal for many years at this publication and others such as BYTE, Internet Week and Network World. We'll look forward to hearing more about his new adventures.

-posted by Rachel
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