Lindsay Stril

Acer Aspire One

$100 Netbook Now At RadioShack

Not sure what to get your workaholic loved one for the holidays? Check out the pint-sized 3G netbook now available at RadioShack for $100.  This ultra portable Aspire One netbook from Acer weighs less than two and a half pounds and offers WiFi connectivity.  The catch? You have to sign up with AT&T Mobility's DataConnect mobile broadband service for two years at $60 per month. This little guy (covered by RCR http://tinyurl.com/66jfmb) is the equivalent of a puppy in the canine world.  So cute and sure to draw "ohhs" and "ahhs" from passers by.


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-posted by Lindsay
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Shop Mobile: You're Less Likely to Die

First it's Black Friday...then it's CyberMonday...now its Mobile Tuesday? According to a recent NewsFactor story, mobile marketing firm Mobigosee is launching Mobile Tuesday -- a new mobile shopping campaign aimed to increase sales the Tuesday after Thanksgiving. Unlike Black Friday, Mobile Tuesday isn't restricted to store hours and doesn't call for driving, parking, searching aisles or standing in lines. Shopping via mobile is a great option for people like me who favor quick and low stress shopping – any time of year.

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Survey Says: Nearly 40 Percent of All Google Searches Fail

Boost eLearning just announced results of a new survey indicating 39 percent of all Google searches fail, leading to more than 40 hours – or one week – of lost productivity per user per year. These stats can add up fast for a large organization which is why the company has designed an online training course that helps employees quickly and easily learn all of the powerful built-in search features of Google. For more information visit www.boostelearning.com

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-posted by Lindsay
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VOXUS: Star of Their Own News Story (for once!)

Rodika Tollefson of the Kitsap Peninsula Business Journal recently sat down with our Founder and fearless leader Paul Forecki to learn the secret to VOXUS' success. Check out the story here.

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-posted by Lindsay
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Silly Spammers, Hijacking is for Airplanes

Seems like I'm experiencing a rise in spam lately. While I have a folder these junk emails usually drop into, it's annoying to have to view and delete them later. While I don't look inside any of these emails, I do occasionally read the subject lines (spammer marketing speak can be quite entertaining). I got one last night that was both humorous and disturbing. The subject line read "We have hijacked your baby." Can you hijack a baby? I don't think so. In any case, I don't have a baby, but If I did, I probably would have checked to make sure he or she wasn't snatched from the house. It's a shame spammers are getting more aggressive and all we can do is sit back and take it.

-posted by Lindsay
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WANTED: An Extraordinary PR Professional

VOXUS is now hiring a Program Director/Senior Account Executive to work from its swanky new downtown Tacoma office. Think you got the right stuff? Click here or view our ad on Craig's list.

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Microsoft Plans Big Mac Attack

What do you do when your competitor has slowly been pecking away at your reputation for years? Sit quiet? Speak up? Microsoft, which apparently has been TiVoing through the highly entertaining and brand-trashing "Mac vs. PC" commercials, finally appears to be gearing up for a major counter-attack. According to the News Tribune, in September, Microsoft will launch a $300 million ad campaign to help improve its image. Microsoft has hired some major star power for the campaign -- Jerry Seinfeld, Will Ferrell and Chris Rock. I can't wait to see these comedic giants in action, but don't think for a minute that I'll consider giving up my Macbook, iPod or iPhone.

-posted by Lindsay
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One Minute to Spare for a Google Survey?

Our client Boost eLearning, the pioneer in Google search training for large organizations, is interested in hearing about your experiences with Google. If you have a minute to spare, please fill out a survey. Look for the orange starburst at the bottom left of the screen. Survey-takers are automatically entered to win a free Boost eLearning Google Search Training license.

Thanks for your help.

-posted by Lindsay
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Go Go Google Searches

Google Search is a critical business tool for the full spectrum of roles in an organization. From sales to HR and IT, employees depend on Google multiple times a day to find the information they need to do their job. Yet this tool is highly underutilized since most workers only know a couple of Google's powerful search capabilities. This gap has created a significant market opportunity for training businesses to help workers demystify the Web and turn free data into actionable information.

Seattle-based Boost eLearning is hoping to do just that. Leveraging the fundamentals of adult-learning theory, Boost eLearning Google Search Training instills in workers the repertory of search skills required to extract and harness targeted information in the fastest manner possible. By easily excluding ads, pinpointing geographic areas, extracting certain file types and many other powerful search practices, Boost eLearning's training eliminates the time and frustration of failed searches.

If you're not convinced, check out their free online demo at: www.boostelearning.com

-posted by Lindsay
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Three out of Three Comedians Joke About Social Networking

I headed up to Giggles on Saturday night to see one of my favorite comedians Jeff Dye (third place winner of this year's Last Comic Standing). It seems that social networking has become a bottomless pit of comedic material. Jeff and the two opening acts couldn't resist poking fun at the social networking phenomenon that consumes all of us. One of my favorite comments was from a comedian who admitted to changing his activities/interests to "showing up to work on time, filing, sweeping, etc." when he had his resume out. All of this is a good reminder not to take ourselves or our social networking too seriously.

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Get to Know Your Favorite Olympics Athlete

Our client Boost eLearning has announced a free training lesson that helps fans across the globe track their favorite 2008 Summer Olympics athletes. The 3 minute lesson available at www.boostelearning.com teaches fans how to find all the latest coverage pertaining to the Olympics regardless of geographic and lingual boundaries. Want to read more about your favorite Romanian gymnast in his or her hometown paper? No problem...and Boost will even help you translate it into English.

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Mobiles, PCs NOT Killing the TV Star

PCs and mobiles are not stealing traditional sofa TV viewers according to a recent Nielsen report covered by Red Herring. In fact, time spent watching traditional TV rose four percent from 2007. These numbers indicate that there is room for all three screens in the market. For me, any time I spend watching TV on my PC or mobile is supplemental to the hours I log in at home on the couch. While I might be a little less productive with TV at my fingertips all day, I wouldn't want it any other way.

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Calling all VOXUS fans (and random stalkers)

We are now a group on FaceBook. Log in, search for "VOXUS" under groups and request to become a fan. We'd love to hear from you...

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Chrysler: Not your Grandma's Car Anymore

Just read on Wireless Week that Chrysler is going to add WiFi to many of the new 2009 Chrysler, Dodge and Jeep cars. My husband (a Chrysler shop foreman) probably already told me this, but I wasn't listening (car-talk goes in one ear...). The Uconnect Web would be a really cool feature for us freaks that can't put our laptops and iPhones down in the car. Very cool, Chrysler. Keep it up! All you need to do now is make your cars more sleek and sophisticated on the outside and I'm in.

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When Do you Watch Mobile TV?

If you're like the majority of users, "in between activities" is the most popular time to watch mobile TV. Next favorite scenarios include "while waiting in line" and "while in transit." Of the same pool of users, 31% report watching mobile content for less than 5 minutes with only 8% watching for 31-60 minutes. Among the non-watchers, perceived expense is the most popular reason for not trying mobile TV services.

To view the full study, visit Wireless Week.

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The Social Networking Dilemma: Too Many, Too Little Time

The Social Networking Dilemma: Too Many, Too Little Time

Having trouble picking the right mix of social networking sites? Well, the list just keeps getting longer (see FierceWireless' Jason Ankeny break it down). These new sites will no doubt contribute to the social networking overload many professionals and students experience today. I can only hope that consolidation in the marketplace comes soon. Wouldn't it be nice to Twitter from your FaceBook?

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Virgin Mobile's Sugar Mama and Facebook Offer Sweet Savings

Virgin Mobile has expanded its subsidized mobile program, appropriately named "Sugar Mama," with a new Facebook feature. According to a FierceWireless story, Virgin Mobile users that download the company's Fund My Phone application to their Facebook profile can earn minutes when their friends view advertising and participate in market research. I'd like to see this same type of creative subsidization in the mobile entertainment market: allow friends to help other friends earn credits toward TV and video.

-posted by Lindsay
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Mobiles Dumbing Down Language?

Have you ever uttered text-speak out loud? I'm guilty of saying "OMG" in social situations and yes, I've received some interesting looks. While I thought that may be a sign of some dysfunction on my own part, the long-term impact of mobile communications on language and society never really crossed my mind. The Economist recently took a hard look at this trend. In the article, experts suggest that "Entire subcultures now define themselves primarily or exclusively through their chosen text-messaging or instant-messaging argot." This can be troubling for younger texters learning language in school and also texting shorthand, a form of communication that oftentimes lacks spelling, punctuation, syntax, and other core language rules.

-posted by Lindsay
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Finally, An Online Makeover You Can Trust

A new Web site was brought to my attention recently -- www.taaz.com. The site allows women to upload their photos and try on new hair and makeup styles. Having seen a few sites like this before that turn women into clowns, I was skeptical, so I decided to try it out. First, the site was extremely easy to use, no tech-savvy computer skills required. Second, the site offered a ton of hair and makeup selections. The toughest part was determining what was the best look. At the close of the session, you're provided with product recommendations -- for free -- that will allow you to achieve your look in real life.

This site would be a hit at stores like Sephora and regular drug stores like Bartells and Rite Aid. For me, it would greatly slim down the amount of time I spend debating in the aisles. For cosmetic companies, I could see this "photorealistic" virtual makeover driving both sales and customer satisfaction by boosting the confidence a customer has in a product and lessening returns.

Good Luck TAAZ -- women of the world need you.

-posted by Lindsay
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Melodis Names that Tune

Just discovered a new mobile service that helps identify songs based on user voice, hum or whistle. Yes, that's right, you sing into your phone and the service will return possible matches. The service, brought to my attention by FierceMobileContent, is now available for Symbian OS S60 devices, with additional support to come. Check them out at www.melodis.com...

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Mobile Social Networking On the Rise

According to researchers at Informa, the mobile social networking market is expected to reach a whopping $29 billion by 2012. As reported by FierceMobileContent, mobile social networking generated $1.5 billion in 2006 and is on a path of high growth. In a related story, CNET suggests that social networking via mobile devices hinges on the availability of location-based services, providing users with information specific to their location, like what friends are nearby, the nearest jazz club, etc..

Admit it, "mobile social networking" is a mouthful and "MSN" doesn't work either. Anyone else in favor of a shorter name? Maybe "mobisoci"..."mobisocnet." Got any other ideas?

-posted by Lindsay
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Nevermind a Good Restaurant, Can you Recommend a Clean Toilet?

Finding good local restaurants in Seattle is an easy task thanks to a number of new dining review Web sites, like Ultraspoon and BooRah. On the other hand, sites that can direct you to the nearest, cleanest toilet, are few and far between. A new company named MizPee is hoping to change that. Brought to our attention by Paul Rasmussen at FierceWireless Europe, MizPee allows guests to rate local restrooms and access this critical data via the Web and mobile. Like traditional star ratings, the more toilet paper rolls the better...

There are already 18 facilities included on MizPee in the Seattle area and many with good ratings. To find an acceptable toilet near you, visit: MizPee.

-posted by Lindsay
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VOXUS clients dominate best mobile solution category in SIIA CODiE Awards


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The SIIA just announced the finalists for the 2008 CODiE Awards. With nearly 30 entries received in the Best Mobile Solution category, two VOXUS clients top the list. After a thorough peer product review, Formotus was honored for its click-and-deploy mobile application solution and Perlego was recognized for its mobile device lifecycle management offering. See a full list of finalists here.

Winners will be announced May 20, 2008 at the CODiE Awards Gala in San Francisco, CA.

-posted by Lindsay
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Give Your Love Life a "Boost"

This one makes me laugh...Boost Mobile wants to help its "single and looking" subscribers find love this Valentine's Day. Now through February 14 users have access to a mobile social networking site called Crush or Flush for $.69/day. With the service, subscribers can find, rate and meet people within the Boost network. Seems pretty easy if you don't mind the risk of being "flushed." According to a Wireless Week article, more than 30,000 have already signed up...

-posted by Lindsay
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YouTube Mobile Goes Mainstream

Streaming-capable phone? Check. 3G network? Check. As reported in Wireless Week, YouTube has announced that tens of millions of videos will be available to an estimated 100 million+ devices. Previously limited to specific devices and operators like AT&T's Apple iPhone, YouTube is opening up access to mobile users everywhere using 3G and streaming-capable phones. The new expansion is poised to drive mobile video uptake by providing mobile users with access to a vast library of videos and allowing users to access account info and post comments via m.youtube.com and youtube.com.

-posted by Lindsay
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Mobile TV: What We're Watching

Rhonda Wickham over at Wireless Week recently posted the top ten shows mobile subscribers viewed in September 2007. Reality shows Deal or No Deal, Big Brother 8, America's Next Top Model, Dancing with the Stars and The Biggest Loser took five of the top ten. NBC edged out other major networks with three of the top ten. See the full list and the top ten YouTube videos for September here.

-posted by Lindsay
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Perez Hilton: Mission Accomplished

When I heard Nick Lachey (singer, reality star and Jessica Simpson's ex) was coming to Tacoma the other weekend, I couldn't resist hatching a plan to get my photos and experience posted on perezhilton.com, a celebrity gossip blog that gets more than a million hits per day. My task was fairly simple: get good photos, draft a compelling story and send to Mario Lavandeira (aka Perez Hilton) in a timely manner. With my mission laid out, I thought in advance about potential subject lines, strategized about what pictures would be most valuable and prayed that it was going to be a slow Hollywood news weekend.

Despite a busy weekend of celebrity gossip and disaster, my story made it onto perezhilton.com in less than 48 hours. To date, more than 170 comments have been posted. While I somewhat expected to get my story posted via Perez, I did not know that this experience was going to go full circle. By that I mean, I did not anticipate hearing about my blog success on a local radio station twice -- once WHILE Nick Lachey was a phone guest.

Below is a timeline of my incredibly exciting blogging adventure:

Friday, August 24
8:00 PM: Charged camera batteries

Saturday, August 25
10:30 AM: Arrived at Richard Karn Celebrity Softball game at Cheney Stadium in Tacoma, WA
10:35 AM - 12:30 PM: Snapped photos of Nick Lachey and surrounding celebrities, including his girlfriend Vanessa Minnillo
12:45 PM: Met Nick Lachey, received autographed picture
11:40 PM: Sent 3 color photos of Nick Lachey and quick write-up of experience to famed gossip blogger Perez Hilton

Sunday, August 26
9:00 AM - 4:00 PM PT: Checked perezhilton.com incessantly
7:55 PM PT: Received a "thank you" note from Perez himself!

Monday, August 27
11:28 AM PT: Perez posts my three photos and an excerpt from my email in his blog entitled, "They're On the C-List Now"
11:29 AM PT: Started bragging about my success to friends, family and co-workers

Tuesday, August 28
7:32 AM PT: Seattle radio hosts Jackie and Bender of Kiss 106.1 discuss the celebrity softball game and mention photos of the event made it to the infamous perezhilton.com
8:37 AM PT: Jackie and Bender speak to Nick Lachey via telephone about the charity softball game and briefly chat about Perez' coverage of the event

-posted by Lindsay
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Buh-Bye Borders and Hard Back Books

Ever catch yourself dreaming up a new gizmo and praying it will come to market some day? Maybe I've been living under a rock, but Engadget just brought the Sony Reader to my attention (...a concept I thought I had invented some time ago...). The Reader is the size of a paperback book, carries around 80 full-length titles and provides enough battery power for 7,500 page turns. The display looks like old fashioned ink on paper and the text size adjustable. While you can't make calls from it, the Sony Reader does allows users to upload your favorite photos for sharing.

-posted by Lindsay
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Exbiblio to unite electronic and hard copy worlds

Seattle startup Exbiblio is developing a product that will allow users to find electronic copies of printed materials online. Due out in the Fall, the company's product will enable users to scan printed text and phrases to easily find full text matches online. According to a Puget Sound Business Journal story, "...the company aims to partner with a mobile-phone maker, to embed Exbiblio technology in handsets ..." Company founder, Martin King, is one of the creators of Tegic's ubiquitous T9 software.

-posted by Lindsay
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Technology Has Gone to the Dogs Technology has gone to the dogs

A new GPS-enabled cell phone/dog collar from Pets Mobility has hit the market that will allow owners to locate lost pets and talk (yes, talk) to them or the kind stranger that finds them through a two-way cell phone. The new technology, featured in Wired, is just one of the latest digital doggie products aimed to improve a pet owner's life.

-posted by Lindsay
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DropJott: The Latest Simple Service

Need help organizing your notes? A new beta service from DropJott promises to help folks store, view and edit notes more efficiently. Briefly mentioned in Forbes, this company allows users to apply some sophistication (and a pretty interface) to what is a rather mundane process of collecting notes and creating to-do lists. Like online social debt management company, BillMonk, DropJott is the latest organization to pop up in the free online personal management space.

-posted by Lindsay
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Unleash Your Inner Geek

The producers of Ignite are bestowing another geek night on Seattle in mid-February and you're invited. The two-part event begins with a warm-up "Make" event where attendees band together in a hands-on creative project (last time they built bridges out of popsicle sticks...) followed by a speedy round of "Ask Later Talks," many of which center on -- you guessed it -- technology. So, if you're a self-professed geek or are interested in experiencing the Seattle tech underground at its finest, this event is for you.

-posted by Lindsay
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YouTube Videos In your Hand and On Demand

Ever try to describe your favorite YouTube video (Tyson the skateboarding Bulldog comes to mind...) to a friend or family member and wish you had quick access to the real thing? Verizon just inked a deal with the mega successful YouTube to make this service a reality. The continued growth of the mobile content space, underscored by several acquisitions and multi-million dollar investments this year, tells me that the Verizon-YouTube service is likely only the beginning of the mobile entertainment offerings Santa will be bringing us this season.

-posted by Lindsay
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Calling all Indie mobile phone film makers

The Sundance Film Festival last week acknowledged mobile phone video as a viable film genre with its first pilot project calling for short 3-5 minute clips specifically for the small (really small) screen. Submitted films will be showcased in Barcelona next year at the 3GSM World Congress. Academia have too extended a warm embrace to the emerging mobile video market. In September, Boston University announced the first "mobile-phone movie-making" course in which students explore mobile phone/device filmmaking methodology. Who knows, maybe BU will churn out the lucky winner.

-posted by Lindsay
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Sorry, MySpacers. You’re going to have to pay for that music.

A posting on CNET’s Blogma today reminded me of two things. Firstly, the fact that I might be the only person in my peer group that has not yet created a MySpace page and secondly, nothing in the world is free (for very long). Using music license sniffer software from Gracenote, MySpace will now be cracking down on users uploading illegal music. Repeat offenders will even be booted. So the next time your "friend" has gone missing, you can probably guess why.

-posted by Lindsay
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History is destined to repeat itself (in a good way)

The Vancouver Sun recently reported that B.C.-based Monro Communications is capturing the attention of education enthusiasts with its online movie software product that allows users to assemble images, sounds and film clips from Internet resources into motion pictures. The content, which never leaves the company’s server, allows teachers to add audio-visual components to traditional book-based lessons without worrying about copyright infringement.

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Goodbye, home phone. Helloooo, cellular/Wi-Fi handset

RCR Wireless reported that T-Mobile USA will select a handful of consumers in the Seattle market to trial its T-Mobile Hotspot @ Home offering. Seattlites will be the first to demo the “landline killer” that allows users to leverage both cellular and Wi-Fi networks with a single handset.

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All I want for Christmas is a Chanel Mobile Phone

Dolce & Gabbana made a splash last year with its runway-inspired gold Motorola RAZR phone and it appears Levi’s is too jumping on the fashion phone bandwagon. According to a story on Mobile Weblog, the company is developing a Levi’s branded phone aimed at Europe, one if its largest markets. Can't wait to see if other major clothing brands and fashion designers follow suit.

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If it’s too good to be true, then (you know the rest…)

A story Friday on CNNMoney.com reported that prominent PR firm, Edelman was recently busted for “faux blogging” on behalf of its client, Wal-Mart. It’s a shame that the employees (named by first AND last name in the article) chose this unethical shortcut and risked the progress of its Working Families Behind Wal-Mart campaign. While it’s clear that blogs (like every other medium) can be manipulated, the popular form of communication should not be discredited, rather only placed in the hands of responsible individuals.

-posted by Lindsay
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