eProject morphs to Daptiv

What's in a name? Well, quite a lot - and companies don't undertake a name change lightly because it's like throwing money away. So I was surprised to see that eProject has quietly changed its name to Daptiv. eProject's been around for awhile and has a pretty solid collaborative business software...but maybe I'm the only one who knew about it. I'm not so sure that Daptiv is any more descriptive of the company and its product, and, in my opinion, falls dangerously close to those cute and meaningless Web 2.0 names we're seeing these days. But as a play on "adaptive," maybe it does tell the world a bit more than its previous moniker. Dunno, but I hope it works for them.

-posted by Rachel