Microsoft Plans Big Mac Attack

What do you do when your competitor has slowly been pecking away at your reputation for years? Sit quiet? Speak up? Microsoft, which apparently has been TiVoing through the highly entertaining and brand-trashing "Mac vs. PC" commercials, finally appears to be gearing up for a major counter-attack. According to the News Tribune, in September, Microsoft will launch a $300 million ad campaign to help improve its image. Microsoft has hired some major star power for the campaign -- Jerry Seinfeld, Will Ferrell and Chris Rock. I can't wait to see these comedic giants in action, but don't think for a minute that I'll consider giving up my Macbook, iPod or iPhone.

-posted by Lindsay