And for more on
Pepcom...
Thursday, Aug 09 2007 | Author and
categories:
Rachel Berry
| media(tion)
Here's an added take on our
earlier post about Pepcom... We occasionally are
asked by clients whether or not they should consider
participating in additional paid opportunities to
meet with the press while at major trade shows such
as CES and CTIA. There are always several functions
being offered, such as breakfasts, cocktail hours,
etc. One organizer I've been asked about is Pepcom
(www.pepcom.com), one of the more aggressive
marketers of these types of functions. I think Pepcom
just made my answer to clients a little easier in the
future, as the company has majorly ticked off a very
influential reporter -- David Berlind of CNET and
ZDNet, who is calling for a professional boycott of
all future Pepcom press events. Suffice to say,
Pepcom just shot itself in the foot by trying to pull
a power play on a journalist...you'd think the
company would more highly value its core
constituency.
-posted by Rachel