The perils of the PR call

Thursday, Apr 10 2008 | Author and categories:Paul Forecki | PR, marketing and design
Most people have had some iteration of the dream where they show up naked for a final college exam they haven't studied for. The PR version of that dream is jumping on a conference call where you badmouth an editor, only to find out that the editor has been silently listening. If you're interested in knowing how that feels, you can ask the folks over at UK carrier O2, which did exactly that for a call with The Register.

I don't even want to think about this.

-posted by Paul