You've probably all heard about the iPhone app
gold-rush, but what about the
Twitter tool windfall?
You may be asking yourself, what's a Twitter tool?
Simply put, it's an added on service to the social
micro-blogging site Twitter that's recently taken
off.
Companies are flooding the Web with thousands of
tools—many of them free of charge—that
simplify a number of common tasks on Twitter. For
instance, some services let you automatically search
for Twitter posts (tweets) that mention a company or
person. Other programs let you easily organize the
tweets that you follow, or manage how multiple
employees use a single Twitter account. But forget
outside sites, Twitter is also trying to cash in with
these tools and says by year’s end, it will
launch several new features of its own for commercial
use, such as a directory of business users. The Wall
Street Journal Journal has a good rundown of some of these
Twitter Tools.
No word yet on how companies plan on making money on
these tools if they're free of charge, but profit and
Twitter (and most social media sites for that matter)
has always been a touchy subject.
So my Twitter friends, keep toolin' along and come
tweet us @voxuspr!
WTIA broke the networking event monotony with a
text-voted music competition at Seattle's Pyramid
Brewery last night. The event featured five tech bands from a
mix of genres. The Linkin Park-like Lions
Ambition ruled the jungle with Audience Choice
and Most Innovative Awards. These guys from
Boeing did a great job of entertaining the
crowd.
I found this recent WSJ article very
puzzling. It talks about the effects of
social media on learning... well kind of. That's
what the title implies, but then the extremely
high level research basically just states the
obvious: if you interact with content socially,
you have a better chance of learning and
retaining that content. Well, duh. Thank
you Captain Obvious. We often point out
good articles and interesting information. I had
to take this opportunity to give the WSJ two
thumbs down... or maybe I just wasn't able to
interact with the information enough.
BSkyB (also known
as British Sky Broadcasting) will launch Europe's
first 3D television channel in the UK next year -
offering movies, sports and entertainment
programming. According to an article in the UK's
Guardian, BSkyB, a satellite
broadcaster that thinks 3D TV may be reality
within the next few years, is planning to get
moving on an all-3D channel, after getting a major
boost in subscribers to its Sky+ HD set-top box,
which is also capable of broadcasting in 3D. Once
the channel is available, customers can
use their current Sky+ HD box, but will need to
get a special televisions set, and will need to
get their own 3D glasses.
With this on the horizon, I think it's time UK
designers start work on lines of fashionable 3D
glasses - right? If people are going to be able to
watch 3D TV at home all the time, disposable paper
glasses just won't do...
If this works out well, it might not be long until
we, here in America, are crowding around our own TVs
to catch a baseball game in 3D.
So if the title didn't capture your attention, check
out this video taken from last
night's TechFlash Summer Event attended by yours
truly (check me out at :48 in). The summer
schmoozer was held at Seattle's Georgetown
Ballroom and included a four hour ping pong
tournament, bar consisting of beer and wine,
some great catered barbeque, and hundreds of
people from the Seattle tech community. Great
event held by TechFlash. Look forward to the
next one!
In relatively big consumer technology news, online
retailer Amazon has agreed to buy online shoe
retailer Zappos for $850 million. Amazon said the
Zappos management team in Las Vegas will remain
intact and Zappos will continue to operate as its own
brand.
Following find a video of Amazon founder and CEO Jeff
Bezos telling Zappos employees of his company's
purchase. Bezos make a point of saying how similar
the two companies are in this surprisingly low-tech,
informal message.
We have some great news to share: CEO Aaron Finn has
been named to the prestigious Puget Sound Business Journal's "40
Under 40" listing. Selected from more than
200 nominations, Finn was recognized for
his entrepreneurial and civic
accomplishments, which include co-founding
AdReady, and supporting his local community.
Aaron will accept his award at the Honoree Bash being held at the
Seattle Repertory Theatre on September 15.
Way to go, Aaron!
Earlier this year, the Washington Technology Industry
Association named AdReady "Service Provider of the
Year" in their 14th annual Industry Achievement
Awards.
At VOXUS, I'm thankful accessing a Facebook account
during work hours is not only OK, but encouraged to a
certain degree to support our client efforts. This is
in stark contrast to many of my peers that are locked
out of social networking sites, or cautioned not to
use them while clocked in. According to a survey from
WorkPlace Media covered by MediaPost's Online
Media Daily, 55 percent of workers that have
access to the Web at work maintain a social
networking site. Only 43 percent of workers
access it at work and usually for less than half
an hour a day. A whopping 89 percent of the
social networking survey respondents held
Facebook accounts.
But what this survey didn't find out is who has
borrowed their co-worker's Swingline stapler and not
returned it. Now that's a real office crime.
Slate V (the online video
magazine from editors of Slate, one of five
online properties produced by
Washingtonpost.Newsweek Interactive) has a fun
video up today, in honor of the Apollo 11 moon
landing anniversary, that takes a look at how
today's media might cover the news if it
happened in 2009. Many of the clips, including
those of celebrities saying how amazing the news
is, were actually taken from media coverage of
the 2008 presidential election and are in
reference to President Obama.
In a silver lining to otherwise horrific unemployment
figures (currently the U.S. unemployment rate was 9.5
percent in June); it appears public relations
professionals among others are bucking the downward
spiral.
According to an article in the Baltimore Business
Journal, professional staffing firm Robert Half
International Inc. claims only 0.1 percent of
public-relations managers (like me) claim
unemployment. Now this could be due to many PR
professionals being independent consultants and
also the fact that in general public relations
has low overhead… but WOW. Some other
impressive fields with low unemployment
according to the firm include budget analysts at
1.1 percent, lawyers at 2.3 percent and
financial compliance officers at 2.3 percent.
Now I’m not about to do the happy dance, but
this is some encouraging news for many colleagues in
the PR field. One could take it as further
recognition that even during this downturn, good
public relations support is a valuable commodity that
one cannot do without.
Robotic Technology Inc. is creating a robot that is
sure to garner public support - NOT. EATR, or the
Energetically Autonomous Tactical
Robot project, is designed to develop and
demonstrate an autonomous robotic platform able
to perform long-range, long-endurance missions
without the need for manual or conventional
re-fueling, which would otherwise preclude the
ability of the robot to perform such missions.
The system obtains its energy by foraging
– engaging in biologically-inspired,
organism-like, energy-harvesting behavior which
is the equivalent of eating. In other words,
eating dead soldiers or casualties of war? WOW.
They do go on to say it can ingest plants,
animal matter, etc. Hopefully they'll integrate
audio -- nothing like a bunch of organic matter
ingesting robots roaming the planet saying "I'll
be back."
For more creepy information (and a complete
overview), visit the website.