Tuesday, Apr 04 2006 | Author and
categories:
Paul Forecki
| PR,
marketing and design
Tara over at Marqui posted an interesting
blog entry about Marketing
with Food. Seems she's been getting her fair
share of high calorie items from vendors and
other folks looking to make a splash with
potential customers, partners, etc.
Purely coincidental that we happened to nuke the
greater Northwest with fortune cookies at around the
same time (if you haven't gotten yours yet, duck and
cover because we're still launching. And feel free to
drop us a
line or throw in a comment with
an order.).
Tara posits the question -- do these sorts of
food-based promos work? Having participated in my
fair share of marketing giveaways over the years, I
believe that three characteristics are critical for
any successful giveaway campaign: it has to be 1)
uniquely related to your company, 2) high
quality/expensive or 3) food related. Choose any two.
We bet on numbers one and three. I'm not sure where
Tara's unnamed
pie comes in.
Since this fortune cookie campaign is still in
process, we don't yet have meaningful tallies yet on
the results, but I can say that we've received
substantial positive feedback from a great number of
companies. As the objective was to introduce VOXUS to
the world, I would have to say that yes, the program
is proving to be quite successful. The biggest
challenge has been not diving into the
huge bag of fortune cookies in our
office. Ever try a fresh fortune cookie? I can now
categorically state that chinese restaurants
apparently do not carry them -- at least not the ones
I've ever been to.
So yes, I think food works, as long as it's got
something else going for it.
And Tara... you didn't get the popcorn giveaway from
Market to the Max? Huh. I'm
sure it was an oversight. (snicker)
-posted by Paul