March of the Penguins

If you thought the slogan "the power of the penguin" referred to the Linux operating system, think again. Seattle-based White Tie uses the frosty bird to symbolize exclusivity (i.e., penguin=tuxedo) and to communicate its mission of of delivering top-notch, preferential treatment to its card-carrying members. Think of White Tie as a web-based concierge that's able to deliver the best concert tickets, waterside restaurant tables and and admission to sold-out events. It's an interesting concept, albeit pricey -- memberships aren't cheap. But if you can pay to avoid being left out in the cold, the penguin might be the pal for you.

-posted by Rachel