Reporter gets twitterpated

Think it's not a small world? Think again. A National Post reporter is probably on the hot seat with his employers today because he forgot one of the cardinal rules of the Internet: what you say will be recorded (and discussed) for some time to come. David George-Cosh, a tech writer for one of Canada's biggest publications, used Twitter to take on April Dunford, a marketing consultant in Toronto. He wasn't happy with her lack of response to his phone call, and her annoyed posting to Twitter. The exchange via Twitter (a free microblogging site), is fascinating to read.

Everyone makes mistakes -- but hopefully, they aren't all as public as this one, which will probably end up in any number of text books on social networking and marketing.

By the way, if you use Twitter and want to follow us, we're @voxuspr.

-posted by Rachel