Insightful tries graphics to boost product appeal

One of our favorite industry analysts for life sciences is Chris Connor at IDC. He recently endorsed the new direction that Seattle-based Insightful is heading with its products for data analytics. The company just announced the availability of Insightful Clinical Graphics, which helps researchers present data in visual terms. The company is a tad late in jumping on the bandwagon of delivering tools that make mountains of data more relevant to diverse audiences, particularly those that are not necessarily in the pharmaceutical industry...but there is a big market out there for easy to use products that can deliver analytics through graphics and illustrations. We've always been impressed with a much smaller local company, Arkitek Studios that's been around for years – the company uses animation to help customers such as Dendreon and Sonus explain complex research data to investors and other audiences.

-posted by Rachel