Public Relations Rule No. 3

The LA Times' Top of the Ticket blog has an entertaining post discussing the recent New Yorker magazine Obama cover and reminds us all what not to do when faced with an outlandish or otherwise icky allegation.

For those of you needing a quick recap, the New Yorker ran a cartoon cover with Obama and his wife dressed as terrorists, burning the flag etc. Obama's campaign immediately went public with a strong denunciation of the cover, which drew massive attention to the image, an image that Obama obviously would have preferred quickly die on the newsstands. Instead it became an Internet wildfire.

Days later on Larry King Live, when asked about the cover, Obama delivered a great response...

"Well, I know it was the New Yorker's attempt at satire. I don't think they were entirely successful with it. But you know what? It's a cartoon, Larry, and that's why we've got the 1st Amendment.

"And I think the American people are probably spending a little more time worrying about what's happening with the banking system and the housing market, and what's happening in Iraq and Afghanistan, than a cartoon. So I haven't spent a lot of time thinking about it."

...but as the LA Times points out, it was unfortunately several days too late.

-posted by Adrienne