Microsoft switches agencies for Windows Mobile

This PR movement has particular interest to me since I used to work on Microsoft's Windows Mobile PR account at Weber Shandwick. Recently, AdAge reported Microsoft's main PR agency, Waggener Edstrom, won the Windows Mobile PR account, which has been held for the last five years by Weber Shandwick. This is the first time since Weber won the Windows Mobile account that Microsoft has held a review for the business. AdAge has a good article on the move. Windows Mobile was arguably a much stronger brand a few years back before the launch of the iPhone. The change comes as Microsoft gears up for the release of Windows Mobile 6.5. Now the question is, will the change in business change the public perception of Windows Mobile?



-posted by Andrew