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The digital dilemma: vampires vs zombies
Tuesday, Feb 09 2010 | Author and
categories:Andrew Goss
| media(tion)
It's a digital dilemma that has an outspoken tech
entrepreneur comparing content aggregators and search
engines to vampires, and newspapers to zombies.
Keynoting the recent OnMedia conference in New York,
chairman of HDNet and Owner of the Dallas Mavericks,
Mark Cuban, made a bold statement. According to AdWeek, Cuban
essentially said content aggregators and search
engines are vampires, and newspapers are the
chesty blondes who fall victim to their charms
-- and ultimately get bitten. Cuban particularly
called out Google as a Web giant that continues
to reap benefits off of the valuable content
that traditional media companies produce either
through search or Google News .
“At some point, you would think that the vampires run out of victims—people to suck. Because they run out of content. But that never happens in the vampire story. What happens is, someone drives a stake through their heart. That’s the only way to stop a vampire,” said Cuban.
Which brings us to the next point Cuban addressed: the proverbial silver bullet. Here's what Cuban had to say about that;
“Look for new opportunities. The iPad is, the Kindle isn’t. The Kindle just reprints what you already do. The iPad represents a new way to present information and, most importantly, sell ads against your content. The Kindle looks nice, it’s portable, but ultimately, it looks like a first generation product that has no future. The iPad will allow content companies to present their work in a new way, and most importantly, sell ads against it.”
However, Cuban's bold vampire/zombie comparison isn't the first time something like this has been uttered. According to Crain's New York Business, in a keynote address to the PricewaterhouseCoopers Entertainment and Media Outlook last year, Dow Jones CEO Les Hinton compared Google to a vampire, sucking the blood out of the newspaper industry.
How did I come up with all of this information you may ask? I did a Google search:)
We've got our newest version of Twilight brewing on the Web and I for one am interested in if and/or how the Zombies will come back from dead.
-posted by Andrew
“At some point, you would think that the vampires run out of victims—people to suck. Because they run out of content. But that never happens in the vampire story. What happens is, someone drives a stake through their heart. That’s the only way to stop a vampire,” said Cuban.
Which brings us to the next point Cuban addressed: the proverbial silver bullet. Here's what Cuban had to say about that;
“Look for new opportunities. The iPad is, the Kindle isn’t. The Kindle just reprints what you already do. The iPad represents a new way to present information and, most importantly, sell ads against your content. The Kindle looks nice, it’s portable, but ultimately, it looks like a first generation product that has no future. The iPad will allow content companies to present their work in a new way, and most importantly, sell ads against it.”
However, Cuban's bold vampire/zombie comparison isn't the first time something like this has been uttered. According to Crain's New York Business, in a keynote address to the PricewaterhouseCoopers Entertainment and Media Outlook last year, Dow Jones CEO Les Hinton compared Google to a vampire, sucking the blood out of the newspaper industry.
How did I come up with all of this information you may ask? I did a Google search:)
We've got our newest version of Twilight brewing on the Web and I for one am interested in if and/or how the Zombies will come back from dead.
-posted by Andrew