Barbie's web bound
Tuesday, Jul 03 2007 | Author and
categories:
Shawnna Yee
| random sparkly
things
Mattel, the maker of Barbie, is preparing one of its
biggest updates of the toy's image; this summer, it
will start selling plastic "Barbie Girls," a handheld
MP3 player that can be accessorized like a doll and
used to unlock special animations, make friends and
shop in a virtual world on the Web. The toy is likely
to test Mattel's ability to stay relevant in a
Digital Age that has changed the way little girls
play and socialize.
Read on...
-posted by Shawnna