Go to the light

It used to be the rare company that had an official evangelist by title -- and having one on board indicated that the company was trendy or cutting edge. Apple actually began the practice in the 1980s with Guy Kawasaki. Somehow, unlike other unique-to-tech industry inventions that disappeared with the burst of the bubble, the title "evangelist" has become more popular than ever and is now widely accepted in the Northwest. There's Microsoft's well-known technical evangelist Robert Scoble, chief evangelist Connie Smith at Envision, and even self-titled technology evangelist Robert Sanzalone -- plus, there are open requisitions for evangelists at Amazon. Perhaps VOXUS needs to keep up with this seriously hip title trend...can I get an "Amen?"

-posted by Rachel