Ipsos shows French
pride
Monday, Apr 24 2006 | Author and
categories:
Rachel Berry
| NW tech news
Ipsos, a market research firm
with an office in Bellevue, released its
report earlier this week on
mobile handheld device usage. It shows the heavy
user base is expanding beyond teenagers and
young adults to those 35 and older. Usage of
mobile devices to check email and browse the web
is also outpacing laptops in some markets,
particularly in France. I suppose it's purely
coincidental that Ipsos is also based in France.
-posted by Rachel