I've been Binged

Granted, I do live five minutes from downtown Seattle, but it's a rarity that I see any of the bright lights from the big city. Well, that changed this week when I saw a stream of light going right over my rooftop deck. And guess what? It wasn't Batman sending his bat signal into the night's sky, it was Seattle area super hero Microsoft trying to market its newly-launched Internet search engine Bing. Following are some pictures TechFlash took of the spectacle.





Although I can't see a direct correlation to a light show and Bing, I do have to admit that it had people talking and most people I know are already aware of Bing. Which... could mean mission accomplished in the buzz department. As for having any substance once all of the marketing hype dies down, that remains to be seen. But for now, Kudos to Microsoft's marketing team for a launch that sure made me and a lot of other people "see the light." Now is there steak with that sizzle?

-posted by Andrew