Want To Look Like A Star? Click Here

I have some friends who are addicted to keeping tabs on stars like I’m addicted to watching the weather on the local news (yes, I’m a geek). So, it’s no surprise to me that a Web site recently launched showing what celebrities are wearing and even goes so far to show how you can get your hands on those products. For example below, you can see Paris Hilton spotted wearing Ray-Ban Wayfarer sunglasses. The site’s called Coolspotters. You can read their launch press release here. It looks like the way they’ll make money is through click-throughs of basic advertising from the products the trendsetters are wearing on the site or related advertising. The company is an arm of Fantzer, Inc. which is funded by Seattle VC firms Second Avenue Partners and Curious Office Partners. A couple thoughts that I have with this… will the celebs now demand they get endorsements dollars for literally everything they wear and are we really that materialistic?

-posted by Andrew