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Flood of Forecki's
Wednesday, Jun 25 2008 | Author and
categories:Paul Forecki
| business and
tech
Following up on the Debating
Twitter post from earlier this week, this
morning found me doing some research and design
work for our clients that are targeting the
MySpace/ Facebook crowd. Now, a little back
story is in order: I have a rather unique last
name. It is Eastern European in origin.
Specifically Polish, according to most records.
Most all of my relatives, those that aren't back
in the old country, are based somewhere in and
around Milwaukee, Wisconsin, with some having
migrated to Michigan, and a little splinter
group that went first to DC, where I was born,
then to California. That's pretty much it.
Suffice it to say that if someone has the last
name of Forecki, we're related by blood or
marriage.
Also, I'm old. Okay, not really, but -- as the late George Carlin would say -- older. I've been around a while. I predate the Web and email. Back in high school I was using Apple computers that weren't a Macintosh, because those hadn't been invented yet. And I've been in technology and around computers ever since. I know things. Like Google.
Specifically, I know about Google Juice, which is basically the idea of owning your name on Google rankings. Thanks to the fact that I'm in technology PR and that my name (and email address, damn you spammers!) is plastered all over the Internets, I've generally owned most of the Google searches for Forecki. (Except for a certain author who has been my nemesis on Google searches for years and who shall now remain nameless lest I help her rankings.)
All of which to say that I basically pwned Forecki-wannabes on Google. And Facebook. And LinkedIn. In fact, to the point that I stopped really searching a year or two ago, because it seemed pointless (and a little vain, but that's beside the point). Unfortunately, while I wasn't looking my relatives clearly launched a sneak attack. In the form of a new generation of teenagers and twenty-somethings. Their offspring, with the same last name. These kids know things too. And they are suddenly crushing me on Google. There are almost a dozen on Facebook. One has even registered forecki.com for crying out loud.
Sigh. I need to get busy.
-posted by Paul
Also, I'm old. Okay, not really, but -- as the late George Carlin would say -- older. I've been around a while. I predate the Web and email. Back in high school I was using Apple computers that weren't a Macintosh, because those hadn't been invented yet. And I've been in technology and around computers ever since. I know things. Like Google.
Specifically, I know about Google Juice, which is basically the idea of owning your name on Google rankings. Thanks to the fact that I'm in technology PR and that my name (and email address, damn you spammers!) is plastered all over the Internets, I've generally owned most of the Google searches for Forecki. (Except for a certain author who has been my nemesis on Google searches for years and who shall now remain nameless lest I help her rankings.)
All of which to say that I basically pwned Forecki-wannabes on Google. And Facebook. And LinkedIn. In fact, to the point that I stopped really searching a year or two ago, because it seemed pointless (and a little vain, but that's beside the point). Unfortunately, while I wasn't looking my relatives clearly launched a sneak attack. In the form of a new generation of teenagers and twenty-somethings. Their offspring, with the same last name. These kids know things too. And they are suddenly crushing me on Google. There are almost a dozen on Facebook. One has even registered forecki.com for crying out loud.
Sigh. I need to get busy.
-posted by Paul