Display Ad Evolution: Where Are You?

Brian Massey at ClickZ published a great article this week on how businesses have evolved from their first display ad – a static Web site – to rich display ads than can be spread across the Web and targeted to specific customers. Read his article and find out if you're a Homo Webilisite ("Web site Man") or a more advanced Keyanderthal Displayis ("Contextual Display Man").

The Geico Caveman resent this analogy.



-posted by Lindsay