Startup namia, redux

Just a few more unusual startup names that have grabbed my attention lately...if you're playing along, try to figure out what these companies do before going to their websites: Jookster, Cozi, Kerika and BlueDot. I was especially fascinated by Jookster since it helpfully added an explanation for the name on its website: "Jook is a term that inner city basketball players use when they fake out their opponent on their way to scoring a basket." OK, I'm still a bit dazed and confused, but it's a cool name.

-posted by Rachel