The Power of Blogs, as Demonstrated by Perez

Blogs are becoming more and more powerful every day. It looks like super-blogger Perez Hilton, aka Mario Lavandeira, is once again parlaying his widespread influence into a new job. First it was VH1 specials and guest appearances on television shows, now, as the New York Times was first to report, Hilton is negotiating a deal that would give him clout at Warner Brothers Music. On his gossip blog, Perez often blogs about new artists, usually unknown and sometimes unsigned, and songs that he thinks his readers will enjoy. With 2.8 million visitors each month, these postings get a lot of exposure, so much so that the blog has been credited with these relatively unknown artists breaking into the top 10 on iTunes and gaining priceless exposure with club promoters and record labels. If the deal goes through, Hilton will be using his keen ear to bring these future stars to the Warner Brothers label.

And to think, it all started with a blog...

-posted by Stephanie