Down economy drives down
traffic
Thursday, Feb 26 2009 | Author and
categories:
Andrew Goss
| general
It's a thought that's crossed my mind once or twice
during my daily commute from Seattle to Tacoma, but
now I have some actual proof that the down economy is
contributing to driving down traffic in the Seattle
Metro Area. Kirkland, Washington-based Inrix claims
the Seattle area saw a 28 percent
drop in traffic congestion over the last
year ranking 9th in the country overall. The
report also says the United States as a whole
saw a traffic decrease in 2008 from 2007 and
blames two factors -- fuel price
volatility and rising unemployment. On average,
Inrix found Americans spent 13 fewer hours
struck in traffic last year. And get this, Inrix
claims Detroit say a whopping nearly 47 percent
drop in traffic congestion last year alone!
Inrix made the findings based on GPS-enabled
vehicles, road sensors and other methods to gather
traffic information on the nation's roadways. The
company spun out of Microsoft Research and claims to
be the "leading innovator of real-time, historical
and predictive traffic information, offering the
broadest coverage, exceptional accuracy and
innovative technologies to ensure the success of our
customers’ navigation and traffic-enabled
solutions."
Before we all jump up and collectively do the no
traffic dance, a point to consider as pointed out by
Inrix's CEO Bryan Mistele, "While less traffic is
generally good news, the causes of it aren't
necessarily something to celebrate. Traffic
congestion is an excellent indicator of trends,
telling us whether businesses are shipping products,
whether people are going to work, and whether
shoppers are going to the mall."
Downer or not, I'm enjoying smooth sailing for the
time being.
-posted by Andrew