November 8, 2011

Google Plus Pages More Pain Than Pleasure

 

 

 

 

 

 

Google+ Pages just launched for businesses and brands. Hurry, hurry, get your page set up, claim your name, establish that bond with users, skyrocket to the moon…  Okay, maybe take a deep breath first.

If you can’t read anymore and just want to go get started, visit this link to take the Google plunge - https://plus.google.com/pages/create

Back to our regular programing – Google Plus Pages.

I have to say, while yes this is the first iteration and it will surely evolve, Google’s first pass at this fails to instill confidence. Essentially, it’s really half baked. While it looks like a regular Google Plus profile, it does have some limitations and some big problems. First, no +1 for pages… hmmm. Second, you don’t get notifications when someone interacts with your page (guess I have to look every couple hours, nice).

Third, and this is a big problem – administrator functionality is very limited. So much so that you can only have one profile associated with a page and that person is the only person that can post to the page profile. That’s not very social and creates a huge bottleneck for bigger businesses.

Fourth, the Google Plus Pages directory uses an algorithm based on traffic and outbound links, so smaller companies or ones with small social presence will feel neglected here (as in you won’t come up in the search, good luck finding ACME tech).

Fifth, there is no verification process for setting up a page. I could set one up for REI and nothing would stop me, which is why you should get your name as soon as possible. If you’ve ever tried to reclaim a Twitter name, you’ll understand what I’m talking about.

Finally, getting the word out and growing your fan base is gonna be tough with this iteration of Google Plus Pages. Since you’re tied to one profile and admin, the only circle you can exploit is that admins. You also get a direct link you can share with people. So, all those challenges you had generating a Facebook following for your business are now replicated for Google Plus Pages.

Google has recognized the issues and says more features are coming soon (so there is hope). As we learn more, we’ll post more updates and tips. However, to really understand the pros and cons, we recommend starting your page and experiencing it for yourself.

 

July 21, 2011

Have you slithered to Twitter yet?

Courtesy of oobly.com

Just a quick reminder: if you haven’t snagged a copy of our latest white paper, “Slither Your Way Onto Twitter: Creative Campaigns,” you’re missing some great, light-hearted, and not to mention, helpful, summer reading material.  VOXUS program director Andrew Goss takes a look at some of the most creative or effective Twitter campaigns from around the globe, including ones for products such as Edge® Shave Gel and Levi’s ®.

The paper was inspired by our fascination with the escaped cobra from New York’s Bronx Zoo and the still-anonymous author who created a social media sensation via Twitter around the event.

You can get the free white paper by clicking here.

February 2, 2011

Moving on up…to Afghanistan

The VOXUS team has had the pleasure of working with a number of interns over the years. Like most agencies, we believe that it’s important to give students working experience in their careers — not to mention the fact that we appreciate having an extra pair of hands to help out with any number of tasks during crunch times.

Sometimes, interns become employees (such as Lindsay Stril). Regardless, we like to stay in touch with them, and it’s always interesting to see where they end up. Erick Saks is a former intern from many years back who is now serving in Afghanistan as the chief of public affairs for the U.S. Air Force. We asked him to tell us a little about his life today, and to share any advice he might have for communications students considering a career of public service in the military.

Erick Saks on duty

Question: You’ve traveled a long way, in your career and geographically, since you left us as an intern. What’s your current job title and responsibilities? What’s your average day like now, and what do you find most rewarding about this phase of your career?

Answer: I’m currently about a third of the way through a six-month deployment to Bagram Airfield, Afghanistan. As the chief of public affairs for the 455th Air Expeditionary Wing, I provide communication support for the largest Air Force organization in Afghanistan. Our unit consists of more than 5,000 airmen and aircraft including the C-130 Hercules, our air mobility workhorse; close air support jets including the F-15E Strike Eagle and F-16 Fighting Falcon; HH-60 Pave Hawks, which are combat search and rescue helicopters; and MC-12s which provide an intelligence, surveillance and reconnaissance function. We also run the theater’s most advanced hospital and coordinate all aeromedical evacuations from the country.

Based on the significant mission of my organization and our proximity to Kabul, we receive continual media attention. I average a media embed per week; however, I’ve had up to three simultaneous embeds. The biggest challenge I face is the staffing. I only have three folks assigned to my office (a military journalist, a broadcaster and a photographer). My days are never average. I arrive slightly before 6 a.m., prepare news clips to spin leadership up on the media climate surrounding Afghanistan, then move down my priority list. Sometimes that involves prepping for and attending meetings and briefings. Sometimes I’m coordinating and executing media visits. Always, I’m providing guidance to my staff on office direction and internal coverage priorities.

I regularly meet with organization leadership to provide communication counsel and advice. Recently, I escorted a Wall Street Journal reporter to a tiny forward operating base near the Pakistani border to cover the importance of airdrop to remote bases. We got snowed in there for about two days, but I’m looking forward to a great article.

Generally, I work 13- to 16-hour days, six days a week; however, there are no true days off here. When I’m not in Afghanistan, I’m the chief of leadership development for Air Force Public Affairs at the Pentagon. The most rewarding part of this phase in my career is that I’m finally at a point where I can really influence operations, and I feel my voice matters.

Question: What’s your ultimate goal as a communications professional?

Answer: It’s still too early to tell. I’ve had many “ultimate” goals during my time in this field (which began in 1994), but I’ve found that it’s easiest to focus on the task at hand and let your abilities and successes speak for you. As long as my leadership appreciates the my work and the value of my organization, I’m content.

Question: How helpful were internships as you were determining your career path? What advice could you give to young communications professionals looking at potential careers in the military?

Answer: My internship was a key part of my development as a communication professional. Earlier in my career, I would find myself thinking “OK, now I know everything I need to know.” Now, I finally know that I will never know everything I need to know. Does that make sense? What I’m trying to say is that every experience along the way has provided experience and knowledge that has made me a stronger communicator. Every day, I will learn something that I can file away and use again in the future. My advice to young communications professionals is take advantage of every experience to advance your skill set. Everyone will have jobs that they don’t care for or bosses they don’t like (not at VOXUS of course!), but it’s critical that you take advantage of those experiences. I believe there’s little worse than stagnation and wasted time.

July 1, 2010

Blog's been silent, but we're busy!

Have you heard the old adage that the cobbler’s children have no shoes? It shames us a bit to say that, for a social media agency, we’ve been a bit, uh, remiss in keeping our blogs up to date.

…In short, it’s been a crazy couple of months around here as you’ll know if you’ve been following our Facebook and Twitter feeds.

We’ll have more to share shortly, but in the meantime… clients! It’s been an exciting time with multiple launches, rebranding, new campaigns and more.

…IID (www.internetidentity.com) (Internet Identity), which has delivered solutions that help keep the Internet safe and trusted since 1996, recently re-launched its brand which VOXUS helped drive from a PR and design perspective. IID also launched IID ActiveTrust, the first security solution of its kind for the domain name system or DNS (essentially the address book for the Internet). Coverage of the company within a couple weeks of the product launch and company re-brand were in, but not limited to, outlets like:

- Q13 (Fox Seattle affiliate) (http://www.q13fox.com/videobeta/c922a221-66e3-4328-8592-0475e1bc58d3/News/Preventing-Cyber-Crimes)

- Network World (http://www.networkworld.com/news/2010/051710-one-source-for-most-phishing.html?

…- eWeek (http://www.eweek.com/c/a/Security/Avalanche-Cyber-Gang-Dominated-Phishing-Attacks-636570/)

- Dark Reading (http://www.darkreading.com/securityservices/security/perimeter/showArticle.jhtml?

…- SC Magazine (http://www.scmagazineus.com/avalanche-phishing-slowing-but-was-all-the-2009-rage/article/170052/)

Now to the new guys on the block. doxo (www.doxo.com) – backed by Bezos Expeditions and Mohr Davidow Ventures, and founded by three former Qpass execs - came out stealth mode to announce it is pioneering the way for people and providers to connect and go paperless with all of their transactional mail (i.e.  bills, statements, notifications, policy updates, and other critical documents). Coverage again was overwhelming. doxo’s launch was picked up by, but again not limited to, some pretty top tier outlets like:

- TechCrunch (http://techcrunch.com/2010/05/10/doxo-bezos-mohr-davidow/)

…News & World Report (http://www.usnews.com/money/personal-finance/articles/2010/05/19/smart-tools-for-a-paperless-home.html)

- ZDNet (http://www.zdnet.com/blog/green/amazons-book-billionaire-bezos-bets-big-on-paperless-transactions/11640)

- Xconomy (http://www.xconomy.com/seattle/2010/05/10/doxo-backed-by-bezos-and-mohr-davidow-comes-out-of-stealth-wants-to-help-businesses-go-paperless/)

…Let’s just say we had a little help from our friends…

September 11, 2008

VOXUS: Star of Their Own News Story (for once!)

Rodika Tollefson of the Kitsap Peninsula Business Journal recently sat down with our Founder and fearless leader Paul Forecki to learn the secret to VOXUS’ success. Check out the story here.

-posted by Lindsay

August 27, 2008

WANTED: An Extraordinary PR Professional

VOXUS is now hiring a Program Director/Senior Account Executive to work from its swanky new downtown Tacoma office. Think you got the right stuff? Click here or view our ad on Craig’s list.

-posted by Lindsay

July 9, 2008

Calling all VOXUS fans (and random stalkers)

We are now a group on FaceBook. Log in, search for “VOXUS” under groups and request to become a fan. We’d love to hear from you…

-posted by Lindsay

June 19, 2008

PR in a recession

This week, our fearless leader, Paul, was part of a panel presentation put on by Businesswire (www.businesswire.com) about PR during times of recession. A few of us had the pleasure to attend and heard some really interesting insights from a variety of industry experts, including Jennifer Gehert (Communique PR), Amy Bohutinsky (Zillow) and of course, our very own Paul Forecki. The panel was moderated by Erik Elvejord (Holland America Line).

Below are some pictures from the event, enjoy!

The panel (From left: Erik Elvejord, Amy Bohutinsky, Jennifer Gehrt, and Paul Forecki)

-posted by Stephanie

March 4, 2008

Voxiversary?

Although we’re not sure what to call it (anniversary? birthday?), VOXUS was officially TWO YEARS OLD on Saturday, March 1. To celebrate we gave everybody the day off. Woo Hoo! And for the record… over the past two years our staff and revenues have both tripled. Not a bad present at all. Special thanks go out to all of our fantastic clients… we couldn’t have done it without you. Here’s to Year Three!

-posted by Paul

UPDATE: pictures from the party on Monday…

February 5, 2008

New web design

You may have noticed a little new paint and spackle around here. We haven’t “officially launched” the new site, so stay tuned for more commentary and keep your eye out for a promotional mailer or two. Still, it’s up. Whew.

We hope you like it.

-posted by Paul